Matt Yoels

“Lack of visibility is the enemy of revenue.” Joe Vitalone (Strategic Advisor, Extreme Networks) said this on a recent Clari webinar. And I couldn’t agree more. Without visibility, CROs and revenue leaders: - Miss critical deal insights that could help prevent slippage or loss. - Struggle to set accurate forecasts because they don’t have a full view of the pipeline. - Lose alignment as marketing, sales, and customer success aren’t operating from the same data. - Fail to spot revenue leaks early, allowing problems to grow unnoticed. Visibility isn’t optional for revenue professionals — it's a must-have.

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Here are four signs your GTM alignment is out of whack: 1. Fragmented Customer Lifecycle View If your team lacks a comprehensive view of the customer lifecycle, you're likely missing key opportunities for upselling, cross-selling, and customer retention. A unified perspective is essential for seamless customer experience and strategic decision-making. 2. Disparate Data Sources When every department has its own ops person with different data sets, it creates a fragmented picture of your business. Without a single source of truth, your strategies will be inconsistent and less effective, leading to misaligned goals and metrics. 3. Inconsistent Terminology If the same terms (e.g., "SQL," "MQL," "Funnel,") mean different things to different people, communication breakdowns are inevitable. This inconsistency can lead to misaligned expectations and strategies, undermining your overall GTM efforts. 4. Unclear ICP Definition and Belief If your team is frequently questioning, “Should we sell to this company?” it indicates a lack of confidence and clarity in your ICP. I like to think of it as who is my "Market of 1?" Can I define a single person who I know is the absolute best market? Then I build my ICPs off of their persona. 5. Sales & Marketing are sending inconsistent messaging to the same people every week. Your sales team is going to work the MQLs, your marketing team is going to work them too. If the messaging is disjointed - you're setting yourself up for failure. Start there. Or you can take our Revuhnew GTM Assessment to get a crystal clear view of where you're at right now! https://lnkd.in/gb936XbN

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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Go ahead...hit that Gong 💥 We've teamed up with the talented folks at Gong to bring Ecosystem Intelligence into your revenue workflows! 🙌 Crossbeam Copilot for Gong puts Ecosystem Intelligence and insights directly within Gong so you can access key ecosystem data to provide context, improve engagements, and close deals faster. 📈 The best part? Do it all within Gong Engage to stay in the flow of work 😎 Here’s a quick rundown of what teams can do: - Simplify prospecting with access to automatic partner overlap data - Uncover better leads, identify key contacts and easily add them to your CRM - Leverage plays packed with relevant actions to take based on contextual insight for every deal - Close deals faster with access to warm intros and account insight right from within your app Learn more: https://lnkd.in/gP8VcziH

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POV: "We need more pipeline" Revenue teams are under unsustainable pressure, asked to hit targets increasing faster than the traditional remedies can show results. Is it time for a new solution to the age-old pipeline problem? Our hot take: PreSales is a critical lever to increase both sales process effectiveness and the market readiness and responsiveness of products. 

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How do you set Gen Z sellers up for succes? Calling all sales leaders! This is a must-listen to cap off your week: https://lnkd.in/gj9izm8M In case you missed it, we've just launched a new season of the Redefining Sales podcast. Listen to our first episode with our fantastic guests Lucy Lee and Danielle Dacunha-Howarth from PurplePatch, and stay tuned for new episodes dropping soon. #Sales #Podcast #AIinSales #Prospecting #SalesEnablement #SalesStrategy #SalesTraining

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It’s Q4, and every second counts to finish the year strong. 💪 Watch as Account Executive Andrew Kier demonstrates how he uses ZoomInfo Copilot to rebuild his pipeline and discover new target accounts. By leveraging advanced search filters and intent clusters, he can quickly identify B2B companies consuming relevant research and target key decision-makers — all from within the platform. Ready to crush your quota in Q4? Request a demo to see Copilot in action: bit.ly/3YxIuI2 #ZoomInfoCopilot

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Complexity slowing down your sales game? Imagine if your team could win as much as the Celtics. Discover how DealHub.io empowers you to control the rules, eliminate bottlenecks, and turn all your reps into top performers. Don't just imagine—experience it. Meet us at HubSpot Inbound 2024, Booth 19. https://lnkd.in/dVKpJRbP #GTM #SalesEfficiency #Inbound24

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What metrics do you track for your cold-calling efforts? Cold calling remains one of the most effective lead-generation tactics, but mastering it requires understanding the key metrics that indicate success. Many fractional SDRs miss out on key opportunities by not focusing on essential metrics. Learn how top-performing fractional SDRs use these metrics to refine their approach and maximize results: https://lnkd.in/dwxKtnUf #outboundsales #SDR #fractionalSDR #remotesalesjob #coldcalling #Glencoco

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The revenue teams I talk to don’t want a dozen solutions. They want a single platform that does it all. - Forecasting - Call recordings - Sales engagement When these features exist in an isolated, one-off solution, the switching costs are huge. Reps spend hours each week clicking back-and-forth. Tech fatigue takes over. Costs go through the roof. That’s why we’re positioning Clari as a one-stop shop. Everything reps to execs need - all available on a single Revenue Platform. Throw in next-level AI and the largest revenue database on the market, and that’s a winning formula. If you want to learn more about Clari, chat with my team here: https://lnkd.in/gUjW9Y2z 

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Revenue pros need to get ahead of the renewal conversation. Don’t take your renewals for granted. Instead: (1) Understand what’s going on with the business. Where are they winning and where are they struggling? (2) Demonstrate the impact you’ve had on their business. Make the case for renewal plain and simple. (3) Bring a point of view to the renewal conversation. This may mean restructuring to find an agreement that works for everyone. How are you getting ahead of renewals?

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Now is a great time to get our popular (and practical!) ebook on Preventing Revenue Plan Failure as you look ahead to 2025's goals and resourcing. For Revenue/GTM leaders and RevOps alike --> Download now! https://lnkd.in/gPY_W_m4

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ZoomInfo Copilot is transforming the way sales teams work. Just ask Joy Rohde, Sales Director at Earnix. Leveraging customer intent data and AI, ZoomInfo Copilot helps sales teams focus on the best accounts and confidently reach out when they're ready to buy. ⏰ T-minus 24 hours until ZoomInfo Copilot is here — you don't want to miss it! #ZoomInfoCopilot

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CSMs, here's 7 ways to crush your quarterly business review before end-of-year Your QBR is a key step towards renewal. Here are 7 easy ways to make sure churn is not up for discussion. Make sure you've got: 1/ Overview 2/ Exec Summary 3/ Key Accomplishments 4/ Usage Data 5/ Objective Setting 6/ Action Plan 7/ CTA & Contact Info Include customer stories in your next follow-up. Sign up for Distribute, and you'll join 4200 sellers who get: - 50+ sales templates for following up with customer stories - Buyer engagement analytics - Integrated video and screen recorder 👉 —> Build an instant QBR page from your customer calls with this template: https://lnkd.in/gftRW7zJ

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❌ No, the SDR role isn’t going away. ❌ While SDRs and AEs are here to stay, their roles are shifting in response to evolving buyer demographics and changing preferences. At LeadIQ, we’re helping SaaS sales and GTM teams stay ahead of the curve and learn how to thrive in today’s evolving sales landscape. Deep dive into the webinar: “The evolving role of AEs and SDRs in building sales pipeline” for tips and tricks on how to best utilize the AE and SDR relationship for Q4 and into 2025 🤝 Thank you to our webinar panelists: Jessica Nelson, Global Vice President of Sales at Stream Sam Lau, Senior Director of Global GTM Enablement at Anomali Ronald Halbert, Global SVP of Sales Development, Sales Enablement, SMB Sales at Sirion Watch now 🎥: https://lnkd.in/gx7dMRuK volving-role-of-aes-and-sdrs-in-building-sales-pipeline #sales #salestips #SDR #AE #leadiq

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🎙️ In the latest PayDay Playbook podcast, Xactly’s CFO Jason Godley breaks down how aligning Finance and Sales Ops drives revenue success. Learn how Sales Ops supports the CFO in powering GTM strategy — from customer retention to optimizing comp plans and territories. 🚀💼 Tune in to the full episode: https://xact.ly/ug4xw

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