Nicole Wojno Smith

🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Real talk - reaching your actual Ideal Buyer means your entire GTM org is spending their time on the right revenue-generating activities. So why is this often not the case? Outdated, static, and siloed strategies. What do we mean by Ideal Buyer? How can you use technology to hone in on your top performing segments? More on the RevOpsolutely Substack 🙌

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Go-to-market strategies are critical for any product's success and potential for scaled adoption. But what are the most common pitfalls in GTM strategies that leaders must avoid? In this short clip, Kathleen Booth shares her perspective. She cites the siloed structure of organizations as the most significant risk for GTM's success and shares her advice with leaders to avoid/mitigate this risk. Kathleen is Senior Vice President of Marketing & Growth at Pavilion, a global community of 10,000+ Go-To-Market executives. Before Pavilion, she was CEO and founder of the worldwide marketing agency Quintain Marketing. TopRank named Kathleen one of the top 50 marketing influencers, and USA Today named her one of the top six global marketing advisors who are rising stars. #gtm #marketing #innovations #pavilion #siliconvalleytechtalks

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Tired of losing hard-earned deals? Solve for Revenue Leak. In Clari’s 2024 Revenue Leak Report, RevOps leaders said leak happens at every stage of the funnel. - Creating: Poor and slow upsell pipeline tracking - Converting: Unsure where pipeline is dropping off - Closing: Slipped deals Don’t let Revenue Leak drag down another quarter – or another year. Download the Revenue Leak Report for more: https://lnkd.in/g9gnGrdz  

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HG Insights ABM scoring solution in action… You’ve got it…a list of your ideal prospects showing the highest propensity to buy… What now? 🤔 How are you driving the effective execution of this invaluable information across your sales teams at scale? Dynamic data is constantly evolving, the key is speed. ⚡ Without a clear, practical framework in place on how to act on this data, the value is eroding, and your competitors are getting to your key accounts first. SGT is helping companies around the globe quickly implement a clear structure and process that embeds this data into the heartland of your sales team to drive rapid adoption and execution at scale. #salesenablement #salesprocess #salesplaybook #salesmethodology #salestransformation

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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The ‘M’ in GTM strategy may mean ‘market’, but today, CMOs have been side-lined to just promotion. Here’s why 👇 In the past, CMOs owned all of the 4Ps across Product, Pricing, Place, and Promotion. That’s no longer the case and if you’re a senior marketing leader looking to secure a boardroom seat, it has to change. Find out how you match up to the 311 B2B CMOs surveyed for our ‘Building the Board-Ready CMO in B2B’ research report for go-to-market connectivity below! https://lnkd.in/eqvXxcTG NewtonX WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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• $4.7M in pipeline • 533% increase in first-page search engine results • 603% increase in organic search traffic • 2 SDRs hired and trained Let's talk about 2024 growth for your B2B SaaS company. https://hubs.la/Q02tqf9_0 #growthmarketing #fractionalcmo #fcmo

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Running an account-based marketing campaign to 100 target accounts can be a lot of work. Now imagine scaling this to 1000s of target accounts... 😅 Snowflake's secret to driving personalized account engagement at scale might just be the answer you're looking for. By structuring their ABM organization to align directly with their sales teams, Snowflake could assign marketers to support their Account Executives. This allowed them to personalize outreach and content for each target account, without sacrificing efficiency. Want to learn more about how Snowflake used this approach to drive an 80% increase in average customer value and 150% more sales-qualified pipeline? Check out their full ABM Playbook—available now: https://lnkd.in/epm_dk3V

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As an agency leader, you know scaling sales within your organization is no easy task... 🥵 Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon. Check out the full blog post and access the guide via the link in the comments 👇

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🤓 When it comes to understanding how HubSpot supports ABM, how much do you *really* know? Join us next week for an action-packed 30-minute session on how to set up and configure your HubSpot to jumpstart your ABM strategy. You’ll hear from New Breed's Sr. RevOps Manager Jacque Turbett and SVP, Revenue Jonathan Burg on HubSpot’s ABM tools, including mistakes you want to avoid and tons of best practice. Don’t miss out on this powerful session! Link to register in comments… 

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🔍 GTM vs Marketing Strategy: What Every Executive Needs to Know 🚀 Are you clear on the crucial differences between Go-To-Market (GTM) and Marketing strategies? Many executives aren't - and it could be costing your business. Our latest article breaks down: Key components of GTM and Marketing strategies 7 critical differences between the two How they work together for business success Why understanding these differences is vital for executives Don't let confusion between these strategies hold your business back. Dive into our comprehensive guide and sharpen your strategic edge! 👉 What's your biggest challenge in aligning GTM and Marketing strategies? Share in the comments! #BusinessStrategy #Marketing #GoToMarket #ExecutiveLeadership

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🚨 Now On-Demand: ABM for Customer Expansion 🚨 Real revenue begins at the dotted line. Marketing not only plays a crucial role in engaging target accounts at the outset, but also should extend its support beyond the successful closure of deals. Tune in to hear Lea Friend, Sr. Product Marketing Manager at Madison Logic, and Yash Puwar, Enterprise ABM Strategist at Madison Logic, provide guidance on developing and maintaining a strong ABM expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Watch the full virtual event, on-demand, now: https://hubs.li/Q02BSkd_0 #abm #sales #marketing #marketingstrategy

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More leads ≠ more sales in B2B. Too often SaaS marketers are obsessing over quantity instead of quality (we blame the growth at all costs era...) and that's why lead generation has been getting negative press. But lead generation can work if you shake some of your bad habits. Try these quick tips 📹 👇 #saasmarketing #leadgeneration #b2bmarketingstrategy #saasgrowth

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