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📈Unlock sustainable growth with the Predictable Pipeline! The buying journey is more complex than ever, and your approach to growth should be too. Align your teams, refine your processes, and unlock scalable success with strategies that actually work. With this book, you’ll learn to: ✅ Identify and engage your best-fit audience ✅ Craft compelling messaging that speaks to every stage ✅ Create a seamless journey from awareness to decision ✅ Equip your team with the right resources and technology ✅ Align all functions for a cohesive, high-impact GTM strategy It’s time to move past quick fixes and start building a pipeline that drives consistent, long-term results. Download your FREE copy and start building your Predictable Pipeline today! https://lnkd.in/gexH83R3

Before deciding to scale your GTM motions you should: * * * * 1. Have a well defined ICP. 2. Determine your Go-to-market strategy. Many colleagues have expressed difficulties in determining how many GTM motions they can implement to be more effective. My recommendation is to evaluate your current GTM motion through two main lenses: 1. Unit economics 2. Customer journey metrics/data After understanding these, you can determine if it makes sense to add a new GTM motion or not. With a solid foundation, you can scale your business without problems. In the current market, it's important to thoroughly evaluate the performance of your current strategy before adding a GTM motion that would increase your costs. The ICP is often the right starting point for making any decision...

what stage of the GTM are you in? - problem-market fit - product- market fit - platform-market fit in our advisory work, most GTM leaders get what metrics to track, wrong! here's why... in problem-market fit - functional and few metrics is all you need to track... don't boil the ocean... you are in testing and survival mode - so just do that in product-market fit - now is the time to see if you can actually scale, really grow your customer base... this is when you need scorecard of sorts in platform-market fit - you have multiple products and each of those products could individually be in problem or product market fit. now you need to start tracking by customer segments and cohorts all in all --- your GTM stage should dictate your metrics by stage. your take? love, Sangram

We are excited to announce our next event the Signal Based Marketing Summit. We're diving deep into the power of buyer signals to fuel your strategies. Here’s what you can expect: 🔍 Understanding Buyer Signals Uncover how to capture and leverage buyer intent data to supercharge your GTM and ABM efforts. 🧠 Interpreting Buyer Signals Master the art of decoding buyer behavior and transforming it into actionable strategies that drive results. 🎯 Orchestrating Buyer Journeys Discover how to craft personalized buyer experiences, seamlessly align sales and marketing, and close deals faster. ✨ Follow Signal Based Marketing Summit for the latest updates on nominees and speakers you won’t want to miss! #GTM #Growth #Marketing #Sales #Buyerintent #Signals #Learning #B2Bevent #Thoughtleader #Buyersignals #Listening #ABM #Datadriven

I've personally committed these go-to-market felonies. There's a clear distinction between "random acts of go-to-market tactics" versus a clear, thoughtful, and efficient strategy. It's a super important that Founders get their GTM strategy before they...go to market. A great GTM strategy clearly defines: - Your ideal customer profile - How you'll bring new products to market - How you'll drive demand But in the midst of figuring out your GTM, you may run into some commonly made mistakes. Here are 5 go-to-market mistakes I've gone through so you don't have to. The best lesson: It's never too late to learn and pivot quickly.

Your Strategic Ally for Market Mastery 💡 About to launch a new product or dive into a new market? Our Go-To-Market expertise ensures you don't just enter markets—you dominate them. Let’s position your product for unmatched success. Curious how we do it? Let's chat! #GTMStrategy #MarketEntry #SeriesAGrowth #LaunchWaveConsulting

It's the challenge that many companies dream of: a product could potentially serve any industry that uses technology. But the old adage "more the merrier" doesn't quiiite apply when defining your ICP. Clarity in value proposition, persona, and ICP not only streamline the sales process but also facilitates the quick disqualification of non-ideal prospects. Higher value pipeline, greater efficiency. With a broad ICP, it can feel like you’re staring into a blue ocean 🌊 This "blue ocean" scenario poses a unique dilemma - how do you focus when "everyone" could be your customer? How do you carve out "swimming pools" within an expansive ocean? Freshly hitting the press tomorrow is a strategy and playbook for success with a broad ICP. GTM leader Stephen Farnsworth expertly navigated these waters for the RevOp Solutions team Workato, achieving a 4X growth in revenue across their target personas in just the first year. Now, as he spearheads go-to-market strategies at Armada, he is applying the same principles of success. 🗞 To get this story and playbook along with 50k+ revenue leader readers, subscribe to The GTM Newsletter by GTMnow, the media brand of GTMfund: https://lnkd.in/gxwxRWcA

When we work together, we soar to new heights! Sangram Vajre, CEO of GTM Partners will post how to solve a GTM problem for their clients. If you have a question or issue, you can participate and he'll tag you with recommendations, frameworks, and anything that will help you unstick your GTM issue. It's time for #success. Entry Point 1 #gtm #marketing #sales #customersuccess #revenueoperations #enablement

Are you a DTC brand doing over $50K a month and need help with; —> Scaling profitably and achieving net new revenue —> Improving customer retention and generating more $$ through Email & SMS —> Scaling an average of 20-40% YoY while focusing on growth & profitability My newsletter provides actionable insight to 10,000+ CEOs, founders & marketers every week. You could join them in learning what it takes to scale a business effectively. Check it out 👉 https://lnkd.in/gkKegkDi

We explore the intricacies of mapping strategies for each stage of the buyer's journey, offering invaluable insights and tactics to guide marketers towards success. From capturing attention in the awareness stage to fostering loyalty in retention, we provide actionable advice to navigate the buyer's odyssey effectively, ensuring maximum impact at every turn. #B2BMarketing #DemandGeneration #SEOStrategy #DigitalMarketing #ContentMarketing #LeadGeneration #MarketingStrategy #OnlineMarketing #BusinessDevelopment #SocialMediaMarketing #InboundMarketing #SalesFunnel #ConversionOptimization #MarketingTips #ROI https://wix.to/usMxMry