Sangram Vajre’s Post

🫵 Are you ready for 2025? 😵💫 For those heads down in their 2025 GTM planning—orchestrating Product, Marketing, Sales, Revops, and Customer Success to synch up to meet their revenue goals 🎯 — GTM is not easy! 🤔 You might feel like something is not quite right but cannot quite put your finger on it. The conversations with your functional head peers might make sense, but the initiatives put in place might not seem to move the needle. 🤞 ⚠️ Here are 15 questions that can help you understand if your go-to-market strategy has some risks by teasing out your opportunities for improvement. Having other department heads also review them could give some insights into possible misalignment. 🤕 If you answer yes to more than a handful of these questions, you have some potential growth risk related to your Go-to-Market that could have long-term negative impacts on your business. 🧨 🆘 👁️ If you want a deeper dive, you can take the MOVE 4-question GTM online assessment here and get the results (it takes 5 minutes) https://lnkd.in/gCRw6fXm 🎉 Good luck! 🍀 Something to keep in mind: 🎯 Since 68% of teams say the lack of internal Go-to-Market clarity is the one thing keeping companies from reaching business goals - "Alignment" eats "Perfect" for breakfast! 👨👨👧👧 ☮️ GTM is definitely "Better Together" 👊 🌈 #GTM #BetterTogether #2025Planning #GotoMarket

So many Go-to-Market teams get this wrong. 👇 Working tirelessly on strategy… Making sure you’re solving important customer problems… Only to see lackluster numbers in the dashboard. ❌ This isn’t anyone’s idea of a dream launch scenario. 👆 So how do you avoid it? Here’s one idea… By refusing to ignore one of the biggest levers for GTM success: Competitive positioning. ✅ You know all about positioning. How important it is… But “competitive positioning” carries with it an all-important reframe: “No product exists in a vacuum.” Like it or not, prospects are sizing you up in relation to what they know *already*. So… • Where do competing solutions fall short? • Where do they leave customers wanting? • And how do you fill *those* gaps? No matter how well you speak to customers’ pain points… You *must* differentiate. Nail your competitive positioning. #competitivepositioning #gotomarket #gtmsuccess P.S. Share your biggest launch horror story 🎃

We've worked with 50+ GTM teams in the last 3 months, and here are five things we've noticed recently: 1. GTM is increasingly led by Demand Gen, Growth, or Marketing (not Sales, surprisingly). 2. Fewer teams are asking for lists that only include emails and direct dials.  3. They're building unique plays that require very niche-specific data points.  4. Some of those data points are unconventional, and downright rogue. 5. It’s all about leveraging creative strategies to get ahead. Where does your team fit in? Have you noticed this shift in your Revenue function?

In today's competitive business landscape, having a robust Go-To-Market (GTM) strategy is crucial for success. Whether you're launching a new product, entering a new market, or expanding your customer base, a well-crafted GTM strategy can make all the difference. Here’s why: What is a GTM Strategy? A Go-To-Market strategy is a comprehensive plan that outlines how a company will launch a product or service to the market. It encompasses everything from target audience identification to sales and distribution tactics, ensuring that every aspect of the launch is meticulously planned and executed. In essence, a Go-To-Market strategy is your blueprint for success. It requires careful planning, execution, and continuous optimization. By investing time and resources into developing a robust GTM strategy, you set the foundation for a successful product launch and sustainable growth. Ready to take your business to the next level? Start crafting your GTM strategy today with Sliner and watch your vision come to life! 🌟 #BusinessStrategy #GoToMarket #ProductLaunch #MarketResearch #SalesAndMarketing #BusinessGrowth ----------------------------- 💡 Learn more about us at: https://www.sliner.sg/

Thinking about going after a new segment or market? Plot them on my Spectrum of GTM Adaptation. In order to truly say you're "going after" a segment, you need to change your GTM motion. If you don't do anything differently, you're not really going after a segment. Every new segment requires some change to your GTM. The question is... how much change? It could be as small as some new messaging or specific assets, and as large as new features on the roadmap. Either way, it's change. In some recent segmentation work I did I plotted three segments onto the spectrum below to help our team understand the level of work required with go after a new segment or market, from low effort to high effort. Or from low adaptation of our current GTM to high adaptation. You could customize this with all sorts of dots along the way... like new customer pages, case studies, slide decks, etc, (This is what I'm doing in the form of a GTM doc) But if you're going to get your whole go-to-market team going after a new market, you want them to know what they’re committing to. This simple visualization could help.

Real talk - reaching your actual Ideal Buyer means your entire GTM org is spending their time on the right revenue-generating activities. So why is this often not the case? Outdated, static, and siloed strategies. What do we mean by Ideal Buyer? How can you use technology to hone in on your top performing segments? More on the RevOpsolutely Substack 🙌

Missed Go-To-Market Strategy? What You'll Miss Out On: 🚫 In the ever-evolving business landscape, a robust Go-To-Market (GTM) strategy is your ticket to unleashing untapped potential and propelling your brand to new heights. 🗺️💡 What's GTM? It's your roadmap – guiding your product or service from development to the eager hands of your target audience. Why is GTM a game-changer for small businesses? Here's the breakdown: ⚡ Boost Visibility: Stand out in the crowd! GTM amplifies your brand, making it easy for your audience to choose you over competitors. ⚡ Smart Resource Allocation: No more wasted efforts! GTM ensures your resources are directed where they matter most, maximizing impact. ⚡ Customer-Centric Magic: Understand your customer's journey. GTM lets you tailor your message to meet their needs precisely. ⚡ Accelerated Growth: Small businesses can soar! A well-executed GTM plan strategically positions you for rapid growth. Miss the GTM strategy? Here's what you lose: ✨ Invisibility: Lost in the sea of competitors, making it difficult for your audience to find you. ✨ Resource Drain: Wasting time and resources on ineffective channels and activities, hindering overall efficiency. ✨ Disconnected Messaging: Failing to resonate with your audience, resulting in a misalignment between your offerings and their needs. ✨ Stagnation: Missing the opportunity for accelerated growth, leaving your business in a slow lane in the competitive marketplace. Ready to avoid these pitfalls? Implement your GTM strategy today! Share your thoughts on GTM strategies in the comments. #gotomarketstrategy #businessbranding

🚀 The Importance of a Strong Go-to-Market (GTM) Strategy 🚀 In today's competitive business landscape, having a robust Go-to-Market (GTM) strategy is crucial for success. A well-defined GTM strategy ensures that your product or service reaches the right audience in the most effective way, optimizing your marketing, sales, and customer success efforts. It aligns your teams and resources, accelerates your market penetration, and drives sustainable growth. Please find 6 key steps in any GTM framework designed to streamline and enhance your go-to-market efforts. 💡 Interested in learning more about the GTM framework and how it can benefit you? Feel free to reach out to me for a detailed discussion! #GoToMarket #GTMStrategy #BusinessGrowth #MarketStrategy #Sales #Marketing #CustomerSuccess

If your go-to-market journey still feels like an uphill battle 🏔 , I can definitely help. Let’s face it: most founders and GTM experts are smart enough to comprehend what they should be doing. The real challenges are: - Prioritizing and selecting the best sequence of steps to get the ball rolling - Deciding between significant trade-offs (ICP, pricing, growth motion... ) - Engineer a go-to-market roadmap with logical milestones - Align the team to move fast towards a common objective and stay on track. Explore https://gtmstrategist.com/ and get a proven set of steps that have helped more than 4500 practitioners nail their go-to-market strategy. ✌️

I've personally committed these go-to-market felonies. There's a clear distinction between "random acts of go-to-market tactics" versus a clear, thoughtful, and efficient strategy. It's a super important that Founders get their GTM strategy before they...go to market. A great GTM strategy clearly defines: - Your ideal customer profile - How you'll bring new products to market - How you'll drive demand But in the midst of figuring out your GTM, you may run into some commonly made mistakes. Here are 5 go-to-market mistakes I've gone through so you don't have to. The best lesson: It's never too late to learn and pivot quickly.