Daniel Smith’s Post

I love word of mouth marketing: there’s nothing better than an easy-to-close referral from a happy customer. However… It’s possible to kill the golden goose on this. If we’re continually pounding our market for referrals—asking them again, and again, and again… It can quickly start to feel like we’re just hitting them up for their contacts and using them as a means to an end. This is one of the reasons cold marketing is critical… Because even though it’s more work than chasing referrals, it’s much more scalable.

Ever wonder why your marketing efforts are falling short? 🤷♂️ It might be because you aren’t utilising the full funnel to your advantage. Remember to utilise the full funnel and think carefully about each stage of your prospect’s journey and how you’re communicating with them accordingly 💡 Strangers aren’t going to just trust you straight away - use a strategy to gain trust and then turn strangers into prospects… and then turn prospects into happy customers 🙌

Have you ever felt uneasy when you hear the term "leads" being thrown around in marketing? You're not alone. The truth is, the term "leads" has been overused to the point where it has lost its meaning and significance. While generating leads is an essential part of any marketing strategy, the term itself has become so generic that it fails to convey the true value and potential of a potential customer. Instead, it reduces them to mere numbers on a spreadsheet. So, is it wrong to cringe at the term "leads"? Absolutely not. It's a sign that you care about your customers and recognize their worth beyond just a potential sale. Let's shift our focus from generating "leads" to building genuine relationships with our customers. What are your thoughts on the term "leads"? Do you agree that it's time to move away from it and focus on building meaningful connections with our audience? Let's start a conversation in the comments below.

I've just seen the hundredth post about "𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗶𝗳 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝗵𝗮𝗱 (𝗶𝗻𝘀𝗲𝗿𝘁 𝗵𝗼𝗼𝗸) 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴" I find it problematic and who knows maybe it will become another gospel for course sales... But here's my two cents.. please don't take it at face value... while one can work without the other, it would lead to major problems 𝐈𝐟 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭. 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗳𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹 → immediate action that converts interest into revenue. Selling complements marketing by converting leads and providing feedback that informs marketing strategies. ────Selling in the absence of marketing would lack direction and efficiency. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗲𝗽𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗼𝗿 𝘀𝗮𝗹𝗲𝘀 Without marketing, sellers might not know their... ↳target audience ↳ ideal messaging ↳ market positioning Marketing lays the groundwork by.... → identifying opportunities → shaping perceptions → creating demand While selling delivers results, marketing ensures the strategy and positioning that make those results sustainable ────Without sales, marketing wouldn’t have a way to turn its efforts into real profits. 🗨️In your opinion, which is more important for a business’s success: strong marketing or strong sales? Why?

Here’s a super simple way to look at marketing. The job of marketing is to generate hand raises. Having someone say "I want that" is the entire job of marketing. Generating appointments is one thing. Generating hand raises is another. Hand raises are where your skills can jump into play. Your sales skills  Your advisory skills  Your conversion skills Whatever skills you have, are suddenly in play because of the hand raise. The more hand raises you get, the more conversations you get. The more conversations you get, the more conversions you get. Every time you send out a piece of marketing and you get a reply, and you’re in conversation, you feel like you’re in momentum, and something good is happening. If you shift your focus to generating hand raises, you won’t experience that dip in momentum that so many people talk about. Conversion happens in conversation.

Marketing alone won't bring sales, What you should focus more on is way different. And that is bridging the connection and intemacy. It is not about how sweet your offer is, But how you present it. More reason you must not joke with building relationship in your copy, Either emails, sales copy or VSL. It is the connection you build that brings the sale. Your offer is just 50% of the puzzle, You need to build strong relationship to make them believe your offer. The best way to do that is, Make your marketing relatable Make it resonates Work with their reasoning. Hope this gives you heads up. Cheers Stay positive

Marketing isn't hard when you're providing more value than your competitors. Last month, we generated 212 positive responses and 110 calls for one of our clients with one campaign. What's the secret? Well... the only way to win in today's outbound landscape is to have relevant messages with a value-forward offer. Our simple formula for success is = create campaigns that focus on building relationships and make you stand out from the 100s of other sales emails prospects get every day. Shoot me a DM if you're trying to see the exact campaign we used to get these types of results, and I'll happily share.

Marketers… is this idea really smart or really dumb? I can’t decide. Say, I know my ICP and have a list of every company that fits it as well as every person who is in the position that I want to sell to. Why don’t I then focus all my marketing efforts on ensuring that every person in my ICP knows who we are and has a favourable impression… Without attempting to sell them anything. If my ICP is 12,000 companies, I can have my marketing team work on engaging with 1,000 companies a month for a year, in any means that they see fit, with the goal of let’s say, ensuring every single person in our ICP have heard of us in some shape or form at least 4 times a year. I’ll rely on some of those people wanting to learn more and reaching out, plus I will then have my SDR teams systematically work through everyone that has shown some interest in our marketing activities.. Is this a great idea or a dumb idea?

Sales Reps, stop waiting on marketing. YOU are now the master of your own multi-channel destiny. Your face, your message, right in your prospect's social feeds. A brand new channel that your competitors haven't even thought of yet. Supercadence puts the power of personalized advertising directly in your hands. The power to create and launch ads faster than you can say "closed-won". No more waiting for marketing to run campaigns. No more generic ads that don't speak to your specific prospects.