Robin Crow’s Post

Outbound is like a spare tire for marketing agencies🛞 If everything is going smoothly and referrals are coming in consistently, you don't even notice that you have it in your trunk. But if things get rocky and you suddenly face a drought of leads—aka having a flat tire—you'll be beyond grateful that you invested in a good outbound system. Don't get stuck on the road because you didn't have a spare tire in your trunk. Invest in predictable and reliable lead flow.

Do you believe that more is always less in Marketing? 🤔 The other day in the office, Marc Graell made me rethink something that’s quite unpopular in the marketing world. He said, “Everyone thinks quality trumps quantity… but sometimes that’s not the case.” 📉 🤯 His perspective was clear: in some cases, more leads equal better results because the more leads you generate, the higher your chances of finding quality clients. And it makes sense! With a larger number of leads, you always find a percentage that has high potential. Marc made me realize something key: we often limit ourselves to referral strategies or "word of mouth," forgetting that expanding our reach is a powerful strategy for achieving significant results. If you optimize your processes to attract a large number of leads, you’ll exponentially increase your chances of success. 💡 Why should you consider this? ➡️More leads don’t mean less quality; they mean more opportunities to reach ideal clients. ➡️It helps you identify niches or client profiles that you wouldn’t have discovered with a conservative strategy. ➡️It strengthens your sales funnel by generating opportunities at every stage of the process. So don’t hold back. Explore, test, and adjust your lead generation strategies! Creating a large and diverse base is the key to finding those hidden gems among your leads. ✨ What do you think? Quantity or quality? Why not both? 💬

Ever wonder why your marketing efforts are falling short? 🤷♂️ It might be because you aren’t utilising the full funnel to your advantage. Remember to utilise the full funnel and think carefully about each stage of your prospect’s journey and how you’re communicating with them accordingly 💡 Strangers aren’t going to just trust you straight away - use a strategy to gain trust and then turn strangers into prospects… and then turn prospects into happy customers 🙌

Your marketing should work as a funnel... When we start our marketing campaigns, we have to make sure to have a clear vision of what our funnel will look like. Each step is important because it nurtures our future prospects and clients to make a decision. If we don’t have a funnel or understand how this sequence should work, let us know. I love talking about marketing and funnels and all sorts of stuff plus another friend would not hurt! If you’re still reading you’re obviously invested so let’s hop on a call and talk about your funnel. I won’t sell you anything just give you marketing ideas on how to best nurture your prospects and future clients. What do you think?

9/10 Founders don't understand marketing. Here's why ⭣ There's a HUGE misconception about marketing. Most founders think it's about making sales. When it isn't. It's about making sales *easier*. Which means: • Proving you're a credible source • Building Authority within your industry • Convincing prospects you can solve their problems. So, when they: • Receive your email • Hop on your sales call • Click on your landing page They already trust you. And they're more than happy to work with you. Their main concern is: Whether you can get them from A --> B, or not. Once they know that you can. Lack of sales will be an issue of the past. Agree?

I used to hate marketing. I felt like an imposter, pushing something people didn’t need. But after 2 years of making $0, I decided to listen to my friend @andrey_seas. He told me that when a client says, "It's too expensive," it means, "I don't see the value." In 2018, I was selling a B2B SaaS for $199/month using cold outreach (email & DM). When a lead had an objection: 1. Understand the real meaning of the objection 2. Reply with a counterargument It worked so well. And after signing up, clients saw 3x to 5x ROI with my product. Marketing isn’t just good for you; it’s also a way for customers to discover solutions they might never have found otherwise.

The old way of marketing vs the new way of marketing ❌ OLD: Concinvce people you have what they need  ✅ NEW: Find prospects who have an unmet need ❌ OLD: Social selling and yelling  ✅ NEW: Social listening and understanding ❌ OLD: Capturing leads and blasting with your drip/nurture (until they unsubscribe)  ✅ NEW: Offering value so that leads actively and willing come back ❌ OLD: Gating every piece of content  ✅ NEW: Giving away all of your content for free ❌ OLD: Forcing leads into your sales stages ✅ NEW: Designing experience around how people want to buy ❌ OLD: Focus on leads and MQLs ✅ NEW: Focus on opportunities and revenue I'm sure I missed like 1000 things.... What would you add?

I feel seen. Semrush gets me. Add in UX to the mix, and I’m analyzing every user journey, every app, and every part of the design along the way. Marketers are a different breed of people. IYKYK. #marketing #uxdesign

I’ve found a VERY common misconception in outbound marketing: If a lead books a demo and fits your ICP, they’re qualified. But are they? You might have a great reply rate and pass a lot of leads. But if your client can’t close them, something’s off.👇 At TAM to Target, we discovered the power of setting feedback loops. 🔁 1️⃣ Before launching, we involve stakeholders in every decision—copy, case studies, lead lists. 2️⃣ Mid-campaign, we check our metrics after the first 1,000 leads to ensure we’re hitting our targets. 3️⃣ After the campaign ends, we look beyond just replies; we talk to AEs and clients to understand if deals are actually closing. Real qualification happens when feedback drives improvement at every stage. Focus on quality, not just quantity. Want to improve your feedback loops and close rates? Happy to help—just send me a DM.

"Remarkable" Seth Godin once said marketing is now about the stories you tell and that the best marketing doesn’t feel like marketing. It shouldn't feel awkward to you as a business owner or a marketer if you’re helping people choose you by sharing expertise and sharing knowledge. And to customers and prospects, it doesn’t feel like they are being sold to either. Why? Marketing built on great content made for specific customers and delivered on websites, by email, through social media, video, PR and even advertising helps, serves, supports, advises, educates, and even entertains. __ I’m Rene and I’ve been doing this since 1995 for industrial and professional services clients. If you want to learn about a better way to communicate with your customers, reactivate lapsed customers, support prospects to choose you and help referral partners send more clients your way, then DM me for a chat to find out more. I call it MARKETright. Rene Power Marketing - helping my clients land their next awesome customer. #marketright #b2bmarketing