Tip-Top Media Co.’s Post

Too many people think marketing is the solution to getting more customers. In reality it’s: - Doing outreach everyday - Having real conversations with people - Displaying high value - Showing that you know what you’re talking about - Identifying if your solution can help someone before asking them to ‘book a call’ If you can get these 5 things right you’ll worry less and sell more. I know this because I’ve wasted MONTHS on marketing activities that didn’t move the needle. When I put all that to the side and just focused on GOOD conversations, sales meetings got booked and closed with ease. I’m not saying to disregard marketing entirely. But what I am saying is that if you want to grow, you probably need to focus on SALES activities over marketing activities at least for the short term.

Here’s a super simple way to look at marketing. The job of marketing is to generate hand raises. Having someone say "I want that" is the entire job of marketing. Generating appointments is one thing. Generating hand raises is another. Hand raises are where your skills can jump into play. Your sales skills  Your advisory skills  Your conversion skills Whatever skills you have, are suddenly in play because of the hand raise. The more hand raises you get, the more conversations you get. The more conversations you get, the more conversions you get. Every time you send out a piece of marketing and you get a reply, and you’re in conversation, you feel like you’re in momentum, and something good is happening. If you shift your focus to generating hand raises, you won’t experience that dip in momentum that so many people talk about. Conversion happens in conversation.

You want people to know you. It's why companies spend so much money personalizing their customer profiles. It's why they insert {%first-name%} in emails and call it a day. Mostly, we forgive companies for doing this, but if you DM me on LinkedIn with your generic copy/paste... But seriously, sales reps personalizing their message and talking coherently about facts they glean from me in their message? I am compelled to attend the meeting. Face it, we want to be known. At least on a superficial level. Use that knowledge and make better marketing. 

Have you ever felt uneasy when you hear the term "leads" being thrown around in marketing? You're not alone. The truth is, the term "leads" has been overused to the point where it has lost its meaning and significance. While generating leads is an essential part of any marketing strategy, the term itself has become so generic that it fails to convey the true value and potential of a potential customer. Instead, it reduces them to mere numbers on a spreadsheet. So, is it wrong to cringe at the term "leads"? Absolutely not. It's a sign that you care about your customers and recognize their worth beyond just a potential sale. Let's shift our focus from generating "leads" to building genuine relationships with our customers. What are your thoughts on the term "leads"? Do you agree that it's time to move away from it and focus on building meaningful connections with our audience? Let's start a conversation in the comments below.

9/10 Founders don't understand marketing. Here's why ⭣ There's a HUGE misconception about marketing. Most founders think it's about making sales. When it isn't. It's about making sales *easier*. Which means: • Proving you're a credible source • Building Authority within your industry • Convincing prospects you can solve their problems. So, when they: • Receive your email • Hop on your sales call • Click on your landing page They already trust you. And they're more than happy to work with you. Their main concern is: Whether you can get them from A --> B, or not. Once they know that you can. Lack of sales will be an issue of the past. Agree?

Most Founders don't understand marketing. Here's why ↓ The more people I speak to, I realise there's a huge misconception about marketing. They think marketing is about making sales. When it isn't. It's about making sales easier. Which means: • Convincing them you can solve their problems • Proving you're credible • Building authority So, when they: • Receive your email • Join your sales call • Click on your landing page They already trust you. And they're more than happy to work with you. People want to know, Whether you can get them from A -> B, or not. Once they know that you can. You'll have no problem making sales.

Fantastic post, Noah Griffiths 👏 As a Social Media Manager, I'm always speaking to potential new clients who only want to focus on how much they'll earn vs how much they'll be paying for our services What about the brand awareness? What about the trust in your business? What about the first opinion people get when they land on your pages? How do you put a price on that value to a business? Marketing isn't just about selling more - it's about how you promote, advertise AND sell your business' products or services to potential customers

Marketing alone won't bring sales, What you should focus more on is way different. And that is bridging the connection and intemacy. It is not about how sweet your offer is, But how you present it. More reason you must not joke with building relationship in your copy, Either emails, sales copy or VSL. It is the connection you build that brings the sale. Your offer is just 50% of the puzzle, You need to build strong relationship to make them believe your offer. The best way to do that is, Make your marketing relatable Make it resonates Work with their reasoning. Hope this gives you heads up. Cheers Stay positive

As a founder wearing the marketing and sales hats, it is exhausting to feel like you're "always on." But here's the thing. It's your marketing that is supposed to be always on. Not you, yourself, in body, mind, and spirit. Marketing (and the messaging that informs it) is a system that is designed to support your revenue goals. What would it feel like to know your marketing is working on your behalf, every day, generating results you can literally count ($$)? If your marketing isn't doing the heavy lifting to get you predictable, qualified sales conversations, let's chat for 30-minutes and see how you can make it work harder for you (sales-pitch free). DM me for a link.