Josh Moran (I'm hiring)’s Post

Marketing for neurodivergent people is just different 🧠 Marketing your own business or service can feel time-consuming and overwhelming. It's easier to do it for others, right? Still, you have to do it if you want to communicate your work. Imagine if you're also neurodivergent and trying to follow best practices that don't suit your brain. Over the past year, there were several times when I got myself drained doing things that I "have to do" that didn't really work for me: - ways of working - selling I didn't enjoy - not saying 'no' when I have to - sharing content for the sake of sharing After chatting (and working) with several neurodivergent people, I realised that it goes beyond your business - it's about what works best for you as an individual. Many neurodivergent people say that marketing their own business and service is one of their biggest struggles: - lack of time - lack of energy - creative block - wrong best practices As a marketing geek who's also neurodivergent, I'm running a session on Monday to share some tips and invite people to have a conversation on ways that we can improve our marketing without exhausting ourselves - Marketing that makes sense for your brain - How to identify the right channels and tactics - What we can learn from others It's not about having one right way, it's about giving ourselves space to embrace what works better for us 💚 🗓️ Oct 21 🕰️ 4pm BST Want to join? Register by clicking at the link right under my name (visit website) PS. If you can't make it, I will probably run more similar sessions so feel free to comment/DM and I'll add you to the list for the next updates

The old way of marketing vs the new way of marketing ❌ OLD: Concinvce people you have what they need  ✅ NEW: Find prospects who have an unmet need ❌ OLD: Social selling and yelling  ✅ NEW: Social listening and understanding ❌ OLD: Capturing leads and blasting with your drip/nurture (until they unsubscribe)  ✅ NEW: Offering value so that leads actively and willing come back ❌ OLD: Gating every piece of content  ✅ NEW: Giving away all of your content for free ❌ OLD: Forcing leads into your sales stages ✅ NEW: Designing experience around how people want to buy ❌ OLD: Focus on leads and MQLs ✅ NEW: Focus on opportunities and revenue I'm sure I missed like 1000 things.... What would you add?

What people think Marketing is: - all about you - being the cheapest - making a quick buck - spamming or interrupting - selling something someone doesn't need What Marketing actually is: - finding the smallest viable market and serving them with passion - creating tension that encourages forward motion - earning permission to connect - telling stories that resonate - showing up consistently - making change happen - building trust Shoving your services down someone's throat won't get you consistent clients. Identifying your prospect's needs, getting their permission to engage, and building trust will.

Outbound is like a spare tire for marketing agencies🛞 If everything is going smoothly and referrals are coming in consistently, you don't even notice that you have it in your trunk. But if things get rocky and you suddenly face a drought of leads—aka having a flat tire—you'll be beyond grateful that you invested in a good outbound system. Don't get stuck on the road because you didn't have a spare tire in your trunk. Invest in predictable and reliable lead flow.

Word of Mouth Marketing (In-2-simple-steps) I hate intros so, let’s just jump into it ↓ Step 1: Make a great product or service that solves a specific need To do this you need to 1) Know who your target audience is 2) Know what your target audience wants 3) Know how to provide the thing that they want Step 2: Make your clients / customers your company ambassadors For this aim to 1) Create close relationships with clients 2) Provide referral programs 3) If the customer is happy, softly ask for a referral Note: If you nail the first step, the second step won’t be needed as much P.S. Raise your hand ✋🏻  if you’re getting most of your customers/clients from word of mouth

Have you ever felt uneasy when you hear the term "leads" being thrown around in marketing? You're not alone. The truth is, the term "leads" has been overused to the point where it has lost its meaning and significance. While generating leads is an essential part of any marketing strategy, the term itself has become so generic that it fails to convey the true value and potential of a potential customer. Instead, it reduces them to mere numbers on a spreadsheet. So, is it wrong to cringe at the term "leads"? Absolutely not. It's a sign that you care about your customers and recognize their worth beyond just a potential sale. Let's shift our focus from generating "leads" to building genuine relationships with our customers. What are your thoughts on the term "leads"? Do you agree that it's time to move away from it and focus on building meaningful connections with our audience? Let's start a conversation in the comments below.

Are you tired of constantly selling and promoting your products? It might be time to shift your focus to indirect marketing and start helping your audience instead! Learn how to make this strategic shift in our latest blog post: @quuu_co

Are you tired of constantly selling and promoting your products? It might be time to shift your focus to indirect marketing and start helping your audience instead! Learn how to make this strategic shift in our latest blog post: @quuu_co

Why spray & pray fails in marketing 🚫 If you're looking for ambitious growth, the “spray and pray” tactic just doesn’t work. Trying to reach every potential buyer is like whispering in an ampitheatre—your message gets lost, and fast. So, what’s the alternative? Targeted persona-based marketing. Here’s a quick approach to help you focus: 🎯 Document your ideal target personas: Who’s in pain? Start with the person experiencing the core problem your product solves. Who’s responsible? Consider the stakeholders managing that area—they’re usually on the lookout for solutions. Who makes the decision and has budget? If your “pain holder” or “responsible” persona makes the decision and manages the budget, that’s gold! 💡 Key insight: When you market to everyone (spray and pray), your messages resonate with no one. Identify your target personas and speak directly to their needs. Call to action: Have you identified your target personas yet? Give us a 👍 if you have, or leave a comment below if you're not sure where to start. Excuse Barney in the background 🙄 🐾 And forgive me if it takes me a while to respond to you, I'm travelling for another client meeting this morning.

Are you tired of constantly selling and promoting your products? It might be time to shift your focus to indirect marketing and start helping your audience instead! Learn how to make this strategic shift in our latest blog post: @quuu_co