David Zeff ✌️’s Post

When it's comes to Marketing, it's about creating attention, generating interest, and building demand for your product or service. It's involves you telling your story, showcasing your value proposition, and resonating with your target audience. Your Marketing efforts should aim to: - Grab attention - Build awareness - Generate leads - Create desire Sales on the other hand, is the process of converting that attention and interest into paying customers. It's about turning prospects into buyers, and it typically involves: - Building rapport and trust - Understanding customer needs - Presenting solutions - Handling objections - Closing deals As you focus on growing your business, remember that marketing and sales are two sides of the same coin. By mastering both, you'll achieve steady growth and success in your numbers.

I've just seen the hundredth post about "𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗶𝗳 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝗵𝗮𝗱 (𝗶𝗻𝘀𝗲𝗿𝘁 𝗵𝗼𝗼𝗸) 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴" I find it problematic and who knows maybe it will become another gospel for course sales... But here's my two cents.. please don't take it at face value... while one can work without the other, it would lead to major problems 𝐈𝐟 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭. 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗳𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹 → immediate action that converts interest into revenue. Selling complements marketing by converting leads and providing feedback that informs marketing strategies. ────Selling in the absence of marketing would lack direction and efficiency. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗲𝗽𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗼𝗿 𝘀𝗮𝗹𝗲𝘀 Without marketing, sellers might not know their... ↳target audience ↳ ideal messaging ↳ market positioning Marketing lays the groundwork by.... → identifying opportunities → shaping perceptions → creating demand While selling delivers results, marketing ensures the strategy and positioning that make those results sustainable ────Without sales, marketing wouldn’t have a way to turn its efforts into real profits. 🗨️In your opinion, which is more important for a business’s success: strong marketing or strong sales? Why?

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐉𝐮𝐬𝐭 𝐒𝐞𝐥𝐥𝐢𝐧𝐠. It’s About Relationships. 🤝✨ True marketing isn’t just a push for sales—it’s about building 𝒕𝒓𝒖𝒔𝒕 and 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 with your audience. Here’s the approach that works: 1️⃣ 𝐆𝐢𝐯𝐞 𝐕𝐚𝐥𝐮𝐞 𝐅𝐢𝐫𝐬𝐭 – Share knowledge, offer solutions, and be genuinely helpful. Sales follow when people see your value. 2️⃣ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 – Nurture your connections. People buy from those they trust and remember. 3️⃣ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐒𝐥𝐨𝐰 𝐆𝐫𝐨𝐰𝐭𝐡 – Building trust takes time, but it’s worth it. Don’t rush it; slow, steady growth lasts. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: Marketing isn’t a sprint; it’s a journey. And the relationships you build along the way are the real win. How do you prioritise relationships in your marketing?

You need to approach your marketing, like you would your sales. With a strong discovery process. The biggest tool in a marketer's toolkit isn't Canva or TikTok, it's knowing what questions to ask. When to ask them. And who to ask them to. Earlier in my career I'd jump to a tactical solution pretty early on in the conversation. But I learnt the hard way that's a fools errand. Marketers must deep dive into the problem before knowing what the solution is. And if marketer's do this well, they'll be far more aligned with sales than they ever have been. Marketing and sales aligned.

Ever witnessed a tango? It's a dance of passion, precision and perfect synchronisation - much like the relationship between product-led growth and B2B marketing success. You see, one feeds off the other. A high-quality product is the bedrock upon which successful marketing is built. That's not breaking news. But let's flip the script a bit. Consider this scenario: you have a top-notch product, but your target audience is none the wiser. Why? Because your marketing isn't shouting it from the rooftops. That's a missed opportunity. Now, let's say you've nailed your marketing campaign. Great! But if the product doesn't hold up to its promise, your customers won't stick around. The trust is broken. So, the symbiotic relationship begins to make sense, right? Good marketing can elevate a great product. And a great product? It's the cornerstone of your marketing. It's a dance. Like the Tango. Ask yourself - is my marketing doing justice to my product? And, is my product living up to the promises of my marketing? It doesn't end there. Keep the conversation going. We're only scratching the surface here.

Maybe product/market fit is marketing's primary role. Know your customers better than anyone. Build and constantly update products and services that solve their highest leverage problems. Obsess about how closely you're matching product to market need. Define, create and capture market need and demand. Evolve product strategy as the market evolves. Sales asks for leads, but what they really want is a market that wants what they are selling. A market that's tired of status quo and urgently needs something better. A market that sees you as the trusted advisor, the most knowledgeable and empathetic about their problems, issues and needs. A market that trusts what you're selling will deliver. Promises made, promises kept. Most B2B marketing organizations today don't also include product and that's fine. We probably don't want CMOs in charge of development cycles. This is bigger than that.  

Too many people think marketing is the solution to getting more customers. In reality it’s: - Doing outreach everyday - Having real conversations with people - Displaying high value - Showing that you know what you’re talking about - Identifying if your solution can help someone before asking them to ‘book a call’ If you can get these 5 things right you’ll worry less and sell more. I know this because I’ve wasted MONTHS on marketing activities that didn’t move the needle. When I put all that to the side and just focused on GOOD conversations, sales meetings got booked and closed with ease. I’m not saying to disregard marketing entirely. But what I am saying is that if you want to grow, you probably need to focus on SALES activities over marketing activities at least for the short term.

Ever wonder why your marketing efforts are falling short? 🤷♂️ It might be because you aren’t utilising the full funnel to your advantage. Remember to utilise the full funnel and think carefully about each stage of your prospect’s journey and how you’re communicating with them accordingly 💡 Strangers aren’t going to just trust you straight away - use a strategy to gain trust and then turn strangers into prospects… and then turn prospects into happy customers 🙌

Imagine what it would be like if only your product or service were perfect. If everything went smoothly, the client had no objections, and what you offer was much better than the competition. Wouldn't it be easier then? Wouldn't marketing even be simpler then? Imagine, the client leaves after a quarterly review meeting, your employee goes to sleep peacefully, and your client goes to tell their friends how wonderful what you offer is. Then even collecting feedback becomes easier. And when there's social proof, closing every sale becomes easier. And when closing every sale is easier, sales are larger. Simple. So think about how you can make your work easier in terms of marketing. Then the whole process becomes easier. --- Follow me to finally increase your sales! Comment CLIENT, and will send you a blueprint how we work and acquire customers. PS. You can write to me and learn the secret ingredient of marketing 😉 See you later!

Marketing isn't hard when you're providing more value than your competitors. Last month, we generated 212 positive responses and 110 calls for one of our clients with one campaign. What's the secret? Well... the only way to win in today's outbound landscape is to have relevant messages with a value-forward offer. Our simple formula for success is = create campaigns that focus on building relationships and make you stand out from the 100s of other sales emails prospects get every day. Shoot me a DM if you're trying to see the exact campaign we used to get these types of results, and I'll happily share.