CHARLES LANGE’s Post

The way in which we collect data is emphatically changing, and how we approach change will ultimately determine whether we’ll be successful or not. It's hard to predict how the digital landscape will evolve but one thing is certain - the journey to privacy-centric marketing is paved with understanding Consent Mode. Learn more about this important topic in our most recent article >> https://bit.ly/3I9dIvT #PrivacyReady #MarketingStrategy

At Ambient Array, we have made a conscious commitment to balancing personalized marketing with consumer privacy. It can be difficult to use data-infused marketing while still respecting individual privacy. Our content team found this article that looks at this issue in the broader market: https://lnkd.in/eXVvMzb6

The death of the third-party cookie is like that breakup you swore would destroy you. Turns out, there are plenty of other fish in the data sea (and they're way more ethical). Let's get creative, marketers! Read More: https://lnkd.in/geEay5ba . . #DataEthics #CookielessFuture #FirstPartyDataFirst #PrivacyFirstMarketing #EthicalData #BeyondCookies #CreativeMarketing #DataPrivacyMatters #UserConsent #InnovateResponsibly #MarketingEvolution #DigitalTrust #OwnYourData #EthicalInsights #TransparentMarketing

In this era of digital transformation, how can marketers take their game to the next level? While this question is understood to have received different answers, one which has seemingly stood out is the usage of data clean rooms. In layman’s terms, a data clean room is a secure environment that allows different companies to collaborate on data analysis without compromising privacy. With the phase-out of third-party cookies considered imminent, and personalisation and privacy growing in stature, data clean rooms have emerged as a ‘clean’ source of way for running marketing campaigns through first-party data’s utilisation. #dataanalysis #marketingstrategy

Are you prepared for a cookieless world? This pressing question confronts marketing teams worldwide as third-party cookies — those bits of code crucial for gathering insightful data — approach their end. With the tightening of privacy regulations like GDPR and CCPA and browsers like Chrome phasing out cookies, a new era ushers in both challenges and opportunities for marketers globally. So, how do you navigate this new landscape? What are the mistakes marketers need to avoid? Learn about this and more in our article. https://lnkd.in/eKrxrBDp

In 2024, a strong first-party data strategy is key for privacy-compliant, effective advertising. Learn how Google’s latest tools and best practices keep your campaigns secure and relevant. Read our blog for more. https://lnkd.in/gTcWKBns #DataStrategy #PrivacyCompliance

Growing privacy concerns are challenging consumer trust in digital advertising, while e-privacy and data management regulations are becoming increasingly stringent. Companies are looking for new ways to cultivate customer relationships based on transparency and respect for user and regulatory privacy. Maja Gorjanc, Marketing and Communications Consultant, in a new blog post, presents several key strategies that everyone working in digital communications and advertising should be aware of. >> https://url.iprom.si/11w #privacyfirst #dataprivacy #dataprotection #digitaladvertising #digitalmarketing

🍪 💻 In marketing? You need to know about these changes, and what it means for your business. Top advice from my colleague Cameron on what Google’s cookie u-turn means and why we should care as marketers. Clearly explained and thoughtful for the future. Read it here: https://lnkd.in/emZfxpSA

Looking to navigate the evolving landscape of privacy regulations? Discover the importance of Consent Mode and how it can benefit your marketing efforts now by reading Incubeta's latest blog. #PrivacyMatters #IncubetaInsights

Looking to navigate the evolving landscape of privacy regulations? Discover the importance of Consent Mode and how it can benefit your marketing efforts now by reading Incubeta's latest blog. #PrivacyMatters #IncubetaInsights