Kleene.ai’s Post

As third-party cookies crumble, marketers face the challenge of navigating a cookieless future while still delivering personalized experiences. What's in store for digital marketers? 🚫 The End of Third-Party Cookies: Major browsers are phasing out third-party cookies, heralding a new era in user data privacy and digital advertising strategies. 🎯 Privacy-First Personalization: Marketers must pivot to strategies that respect user privacy while still delivering personalized experiences. 🍪 First-Party Focus: Embrace first-party cookies for direct, more privacy-conscious user interaction and data collection. 🎁 Harnessing Zero-Party Data: Leverage data that customers willingly share, like preferences and interests, for deeper insights and more personalized marketing. 📰 Contextual Advertising: Shift towards context-based ads that align with webpage content, bypassing the need for personal user data. 🔍 Building Privacy-Focused Strategies: Develop new methodologies that balance effective marketing with the increasing importance of data privacy. Lee Pittman, CDMP’s insight is a wake-up call for marketers to embrace a customer-centric approach and pivot to privacy-conscious strategies. #DataPrivacy #DigitalMarketing #CookielessFuture #CustomerCentric

Despite hyper-targeting ads being the current trend, senior media leaders are challenging its ethics. Marketers are encouraged to focus on consumer privacy in their data-driven advertising strategies. This is driving the marketing industry to replace cookies because personalised ads are not always necessary or effective. Read more here: https://bit.ly/3XHLGkj #Marketing #Cookies #Data

Maybe being an "old school" marketer is actually a good thing ⬇️ With the rise in ad blockers and user settings making it harder for online ads to reach the right audience, marketing is going back to the fundamentals... The use of these tools reduces the space for paid ads, which could impact performance metrics like click-through rates, conversions, impressions, and reach. In my opinion security measures are welcome since I believe that as consumers, we have the right for privacy. The latest is that Google will eventually remove cookie tracking (user-level browser tracking) in favor of a Privacy Sandbox solution (this summer). On top of the European Union adopted the General Data Protection Regulation (GDPR) in 2018 and several states in the US have enacted policies similar to GDPR like California’s Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA). I read this interesting article that gave me a lot of food for thought about going back to my roots and I want to highlight this bit: "Consumers are experiencing ad fatigue and are more concerned about their data and digital footprints now than ever – partly due to this hyper-targeting and partly due to some high-profile current events focused on the misuse of user data." What are your thoughts? #digitalmarketing

🍪 The cookie-less future is here! Learn how privacy changes are transforming digital marketing and why first-party data is now king. #DigitalMarketing #CookieLessFuture #PrivacyFirst https://lnkd.in/eQacqD9A

With third-party cookies on their way out, it's time for your business to focus on first-party data (and fast!). Our latest guide is here to help you get started. Below, we share our 7 recommended strategies for easily collecting descriptive first-party data from your customers *without* running afoul of privacy legislation like the GDPR. Check out the complete list today to start beefing up your CRM and building smarter targeting lists for your campaigns 🎯

As marketers, we understand the importance of 1st party data. This article provides a great breakdown of how marketers are adapting to privacy centric marketing. Check it out here: https://lnkd.in/eUjG_3j4

The death of the third-party cookie is like that breakup you swore would destroy you. Turns out, there are plenty of other fish in the data sea (and they're way more ethical). Let's get creative, marketers! Read More: https://lnkd.in/geEay5ba . . #DataEthics #CookielessFuture #FirstPartyDataFirst #PrivacyFirstMarketing #EthicalData #BeyondCookies #CreativeMarketing #DataPrivacyMatters #UserConsent #InnovateResponsibly #MarketingEvolution #DigitalTrust #OwnYourData #EthicalInsights #TransparentMarketing

In the digital age, your personal #data acts like currency, powering the vast engines of major companies and influencing everything from targeted ads to content recommendations. But at what cost to your privacy? 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗖𝗹𝗶𝗰𝗸𝘀𝘁𝗿𝗲𝗮𝗺 Every click and scroll contributes to a vast pool of data brands use to enhance products, tailor marketing, and drive sales. While convenient, this often happens without explicit consent, raising crucial privacy concerns. 𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 #𝗖𝗼𝗼𝗸𝗶𝗲𝘀 These small files track your online activity, making your experiences smoother yet eerily personalized. Have you noticed how ads for items you've just searched for seem to follow you across the web? 𝗦𝗻𝗶𝗰𝗸𝗲𝗿𝗱𝗼𝗼𝗱𝗹𝗲’𝘀 𝗖𝗼𝗼𝗸𝗶𝗲 𝗩𝗮𝘂𝗹𝘁 Our solution offers a new approach: control and consent. The Cookie Vault allows you to manage who accesses your data and even rewards you for it, balancing privacy with personalization. 🔗 Excited to learn more about your digital footprint? Read more in our blog post: https://lnkd.in/ei6kjHCy

Are you ready for a cookieless future? Learn how to build consumer trust with privacy-centric marketing strategies that respect data privacy and enhance transparency. #DigitalMarketing #PrivacyFirst

🍪 "Who stole my cookies?" 🍪 With the GDPR & CCPA mechanisms in place, third-party tracking is soon to witness its sunset. Following Safari and Mozilla, Chrome now joins the shift, initiating a complete whitewash of third-party cookies. Google's Privacy Sandbox, commencing with a 1% user deprecation in Q1 2024, signals a pivotal moment for marketers. The imperative is clear: pivot to first-party data solutions or risk being left behind. Discover how to navigate the cookie-less marketing era with confidence in our latest blog.  https://lnkd.in/gbK3Rmdh #dataprivacy #marketingstrategy #firstpartydata #data #datawarehouse #automation #reverseetl #etl