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🚀 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐀𝐈 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐟𝐨𝐫 𝐔𝐊 𝐫𝐞𝐭𝐚𝐢𝐥? We spoke to 10 leading UK retail and data experts to gather their predictions, insights, and actionable strategies for 2025. From hyper-personalisation to overcoming challenges like data quality and organisational buy-in, this article is packed with insights for the future of retail. 💡 A huge thank you to the experts who contributed their knowledge and expertise: Christopher Penn (Co-Founder and Chief Data Scientist, TrustInsights.ai) Hazel Finlayson (Head of Data, Bella+Duke) Philip Bishop (Data and Analytics Manager, Fortescue) Nicolaj Foldager (CFO, Trendhim) Mark Bell (Head of Experience, iCrossing) Yannick Barriol (Fractional CMO and Retail Expert) Kate Warner (Retail expert and CFO) Rodrigo Rossetto (Supporter Data & Insight Manager, The King's Trust) Andrew Thomas (Co-Founder Kleene.ai) Beth Heddle (Marketing Consultant and Retail Expert) Matt Sawyer (Founder, Sawinsight) We’d love to hear YOUR thoughts! What’s your biggest priority for the next year? Are you focused on personalisation, data quality, marketing attribution, or something else? You can read the full article here: https://lnkd.in/eciKZipu #data #dataanalytics #retail #AI #finance #cfos

TikTok has become the ultimate playground for retailers chasing virality, where overnight stars are born and brands reach millions. But beyond the seemingly chaotic dance of views and likes, there’s a hidden order, lies a treasure trove of data – your TikTok analytics – that hold the key to unlocking the secrets of virality. Marketers have simply fallen in love with TikTok. According to a report from WARC for 2024, marketers are looking to increase their investments in video content. The annual survey of more than 1,400 marketing professionals found that the majority of respondents expect to increase their spending on YouTube (56%) and TikTok (55%), followed by Instagram (47%). Why? It’s simple: short-form video content is tremendously engaging and this is catnip for retailers who are desperate to capture the eyeballs of their target audiences. Based on research, with an average engagement rate of 4.25%, TikTok is by far the most engaging platform. In second place is Instagram with an average engagement rate of just 0.60%. So the question is : 1. What are the Key Metrics in TikTok Analytics for Retail/Ecommerce? 2. What Makes A TikTok Video Go Viral? 3. What are the best strategies For Enhancing TikTok Content Performance? Find out in our latest article: https://lnkd.in/gapWkrEW #digitalmarketing #marketing #retail #AI

When it comes to being a data-driven business, THIS is what you’re aiming for 🚀 🤖 At Stage 6 (of 6) of the data maturity curve, your data systems can make confident decisions and act autonomously *without human intervention*. For example, your systems might analyse customer behaviour to automatically deliver personalised promotions, thereby increasing sales. ⚠️ But data maintenance is key. Ensuring that your decision intelligence function remains effective and accurate is absolutely critical. ⚖️ There are also key ethical considerations to bear in mind. For valuable tips on reaching and staying at this final stage of the data maturity curve, download our free eBook here: https://lnkd.in/e_7CAPQH #data #ai #dataanalytics #retail #retailmanagement

🔥 Data from McKinsey & Company shows that companies that have implemented machine learning to handle demand forecasting have achieved 90% accuracy with a three-month lag, compared with around 60% accuracy for manual forecasting methods. 😯 Astonishing results, right? In his latest guest post for Kleene.ai, titled 'How Top 1% Retail CFOs Are Utilising AI to Improve Stock Forecasting and Impact the Bottom Line,' Phil Branston, former Finance Director at FARFETCH, explains how AI is revolutionising the supply chain in the retail sector, and shares insights into some of the real challenges he faced in his previous roles as a senior Finance Director. #data #dataanalytics #retail #AI #finance #cfos https://lnkd.in/e4U_6vxx

🎉 Exciting News Alert! 🎉 We’re absolutely thrilled to announce that we’ve been honoured by G2 with THREE prestigious awards for Fall 2024: 🏆 High Performer - United Kingdom 🏆 High Performer - Mid-Market 🌟 Users Love Us These awards highlight our commitment to excellence in data integration for the retail and ecommerce sectors, empowering businesses to fast-track their data projects to ROI and turn data into actionable insights . A heartfelt thank you to our incredible customers for trusting us and sharing your invaluable feedback. Your support inspires us every day to push boundaries and innovate! 🙌 Here’s to reaching even greater heights together. 🚀 #data #dataanalytics #retail #AI #finance #cfos

🚀 Did you know? Based on research from McKinsey & Company, data-savvy retailers are 23 times more likely to be champions in customer acquisition and 19 times more likely to maintain profitability. Are you part of this elite group? 👏 If your business has a Single Source of Truth, you’ve reached a crucial point in your data journey. By ensuring that all stakeholders have access to the same data, you can eliminate discrepancies and massively improve decision-making. From here, it’s time to: 🫡 Ensure the whole team is onboard with the new system 🧠 Upskill the team on any new software and processes ✅ Check that datasets have been merged successfully So that you can move up the data maturity curve to the next level: “Self Serve Reporting” Find out how to do exactly that in our free eBook: Turning Data Into Decisions in Retail: A Playbook. Download using the link below: https://lnkd.in/eKHkFBtf #data #dataanalytics #retail #AI #finance #cfos

🥵 AI is a HOT topic 🥵 Sparking curiosity and sometimes confusion around what's possible and how to make it work. In this webinar, we’ll 𝐝𝐞𝐦𝐲𝐬𝐭𝐢𝐟𝐲 𝐀𝐈 𝐰𝐢𝐭𝐡 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐀𝐈 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 through case studies and proven successes. Join us to discover how AI is revolutionising finance, marketing, and supply chain operations in retail—and what that can mean for your business. Ready to learn how to turn theory into practice? Register here: https://lnkd.in/eBBrheqk #data #dataanalytics #retail #AI #finance #cfos

🤔 Based on a research from McKinsey & Company, Companies that excel at personalisation generate 40% more revenue than average players This article by Search Engine land explores how retailers can boost marketing revenue through data driven approaches and tailored marketing. 💸 https://lnkd.in/dmXn-MbG #digitalmarketing #marketing #retail #AI

🤔 Why Don’t Google and Meta Provide the Full Picture of Your Metrics? 🤔 These platforms function as “walled gardens”—closed ecosystems where marketers pour in resources but face limited visibility into performance beyond what the platform itself reports. This restricted view makes it challenging for marketers to fully optimise their spend across channels. So, what’s the solution? In this article, we explore how to break free from these limitations and gain a more comprehensive understanding of your marketing spend. https://lnkd.in/eekvzbFd

🔥 What a great event! 🔥 Today, Kleene.ai hosted an exclusive gathering of senior retail leaders, focusing on how Data & AI can revolutionize retail performance during peak seasons. A big thank you to Phil Branston and Alex Gray for delivering practical frameworks and real examples of how to drive revenue and growth through data during these crucial periods. We also had some insightful interactive table discussions, where attendees including Victoria Young, Flore Pilzer, Malinda Esankamal, Rick Walker, Alex Orr, Anna Thikey, Liz Ward, Mark V., Tony Morreale, Dominic Clifford, Abigail May (née Barker), Annabel Jack, Ragini Sharma, and Mia Branston shared challenges and collaborated on peer-driven solutions. Thank you all for your engagement and the great ideas exchanged! Stay tuned as we summarise the valuable insights from the day—there was no shortage of them!