AJITH NAIR’s Post

Have come across a surprising number of businesses who haven't had advanced consent mode implemented on their website. Without this you are unable to collect any data on individuals who opt out of accepting cookies. This loss of conversion data results in inaccurate and incomplete views of campaign performance. The knock-on effect here is future performance will be significantly worse as bidding algorithms are not able to optimise effectively. Learn everything you need to know in Incubeta's latest article. If you need support in getting consent mode v.2 set up don't hesitate to reach out to me! #consentmode #cookies #digitalmarketing

Are you prepared for a cookieless world? This pressing question confronts marketing teams worldwide as third-party cookies — those bits of code crucial for gathering insightful data — approach their end. With the tightening of privacy regulations like GDPR and CCPA and browsers like Chrome phasing out cookies, a new era ushers in both challenges and opportunities for marketers globally. So, how do you navigate this new landscape? What are the mistakes marketers need to avoid? Learn about this and more in our article. https://lnkd.in/eKrxrBDp

Are you ready for a cookieless future? Learn how to build consumer trust with privacy-centric marketing strategies that respect data privacy and enhance transparency. #DigitalMarketing #PrivacyFirst

Despite hyper-targeting ads being the current trend, senior media leaders are challenging its ethics. Marketers are encouraged to focus on consumer privacy in their data-driven advertising strategies. This is driving the marketing industry to replace cookies because personalised ads are not always necessary or effective. Read more here: https://bit.ly/3XHLGkj #Marketing #Cookies #Data

It seems as though we've been talking about the 'cookie-less' future for a while now, and how they can be replaced. But were they even a good idea to begin with? I think so. They enable personalised ads, which as a consumer appeals to me - although accuracy can be questionable at points, especially when I'm purchasing a birthday present for my wife! I also like the fact that I was kept logged in across different websites within the same network, which allowed for personalised content based on my previous interactions. However, they have their drawbacks. A significant one being when my data was shared with the websites tech intermediaries and partners, which then opened up a multitude of spam. The argument in this post is that most brands and marketing teams don't actually need to target at an individual level, that target cohorts can suffice, and that we're overcomplicating the process at points, in which I can get on board with. But there are situations when I want a hyper personalised experience, like when I'm booking a holiday, or making a repeat purchase on a comic book website. So how do we respond to the death of the cookie? I think there are many ways that we can consider, from embracing zero and first-party data to utilising data clean rooms and investing in DMPs and CDPs. Only time will tell as to what actually works, is useful and what will drive success, although it sure isn't a one size fits all solution, with brands needing to test and learn as time goes on. #Cookies #DataAnalytics #Personalisation

Zero-party data (0PD), which is directly and voluntarily shared by consumers, is emerging as a key solution to this problem. Unlike first-party data or third-party cookies, zero-party data is rooted in full consumer consent. As a result, brands can personalize marketing at scale, building relationships based on transparency and trust. https://ow.ly/wMci50TJBcZ mplus #marketing #martech #technology

Zero-party data (0PD), which is directly and voluntarily shared by consumers, is emerging as a key solution to this problem. Unlike first-party data or third-party cookies, zero-party data is rooted in full consumer consent. As a result, brands can personalize marketing at scale, building relationships based on transparency and trust. https://ow.ly/F9zs50TIFEe mplus #marketing #martech #technology

Check out Will Oatley in MarTech Series on consent-based marketing as the best approach to build trust with customers.

🍪Gear Up for the Post-Cookie Era! Are you ready to navigate the Cookieless World? Our latest article dives deep into Consent Mode, equipping you with the tools to thrive in a digital world without cookies. 📖Read our latest article >> https://bit.ly/3VLofp4

Very useful to understand the upcoming trend.