iPROM Ad-Tech

🌟In the digital world, first-party data is digital gold. Wishing you a golden year ahead!✨ More: https://lnkd.in/eZ9v9auQ

Digital display advertising represents a significant opportunity for retail and FMCG companies to increase brand awareness at the top of the sales funnel. This approach is particularly effective at creating a visual and emotional connection with audiences, making it vital for consumer products. In his latest article, Andrej Ivanec, Digital Planning Director at iPROM, explains in detail why display advertising remains a cornerstone of success in this industry and how companies can make the most of it.>> https://url.iprom.si/164 #displayadvertising #FMCG #retail #branding #UpperFunnel

First-party data is crucial to business operations, and with third-party cookies being phased out, protecting user privacy is more important than ever. This shift presents new challenges for companies in targeting and engaging users. In this post, Anze Hribar, Chief Analytics Officer at iPROM, explains how shifting to first-party data strategies and a privacy-by-design approach are helping improve marketing campaigns and build trust. >> https://url.iprom.si/15u #PrivacyByDesign #FirstPartyData #consentbasedmarketing #dataprivacy

How first-party data drives smarter advertising strategies? In his latest column for Media Marketing, Tomaž Tomšič, Head of iPROM Labs, explores how first-party data has become essential for precise targeting, personalised messaging and fostering long-term customer loyalty. >> https://url.iprom.si/15q By leveraging first-party data with advanced solutions such as iPROM Private DMP, companies can achieve unparalleled targeting accuracy, deliver tailored communications and maximise advertising effectiveness. #FirstPartyData #DMP #ipromprivatedmp #independentdatamanagementsolutions

As consumer preferences shift towards privacy and personalised interactions, it is becoming increasingly clear that companies must focus on their own first-party data. In his new blog, Dejan Levičar, Digital Strategy Consultant at iPROM, dives into the strategic use of first-party data and details five key steps that brands can take to harness this data for more effective marketing strategies. >> https://url.iprom.si/15r #FirstPartyData #datamanagementsolutions #ipromprivatedmp

Change is the only constant in digital advertising, but one core principle remains key: reaching the right user at the right time with a relevant message. First-party data has become a fundamental element in delivering more personalised and effective ad campaigns, especially when it comes to reaching and nurturing existing customers. In a new blog post, Tomaž Tomšič, Head of iPROM Labs, provides further insight into why it is crucial for businesses to safeguard this data in private data management platform and how they can leverage it to enhance the efficacy of digital advertising. >> https://url.iprom.si/15j #firstpartydata #DataManagement #datamanagementsolutions #DataPrivacy

Trust is the foundation of any successful marketing strategy, especially in today's data-driven world. In his latest article published in Media Marketing, Anze Hribar, Director of Analytics at iPROM, explores the growing importance of consent management in fostering transparency and trust. He delves into how strategies based on explicit consent and the effective use of first-party data can strengthen long-term relationships with customers while ensuring compliance and ethical data practices. >> https://url.iprom.si/15d #cmp #consentmanagement #dataprotection #consentbasedmarketing

In a dynamic digital media landscape, where the number of advertising platforms is constantly increasing, ad prices are steadily rising, competition is intensifying and technological shifts present new demands, brands must adapt their strategies to overcome these challenges. At iPROM, as experts in advertising technology and data-driven advertising strategies, we are constantly developing solutions that maximise the return on investment in digital advertising. In a new blog post, Leon Brenčič, Client Service Director at iPROM, highlights the crucial role of top-of-funnel advertising for brands aiming to achieve long-term growth and business goals. >> https://url.iprom.si/153 #topoffunnel #digitaladvertising #DigitalStrategy

A recent survey on the technological attributes of devices used to access digital media in South-East Europe, as well as Germany and Austria, reveals a strong dominance of mobile access. Chrome remains the most popular browser choice, while Microsoft Edge and Safari have strengthened their positions. Among mobile operating systems, iOS saw significant growth, increasing its share by more than a quarter. Windows remains the dominant operating system on desktop computers. “The results of our latest survey confirm that ‘mobile-first’ strategies have become key. The smartphone has become the primary device for consuming digital content and is a constant companion in our daily lives. The differences between more and less developed markets are primarily reflected in the number of devices used by users. In regions with high mobile phone penetration, the smartphone is often the sole device users rely on to access the internet and engage with digital content. In more developed markets, computers continue to play a key role, particularly for in-depth reading and analysis of digital media content,” said Tomaž Tomšič, Head of iPROM Labs. More about iPROM survey on internet users' devices across international markets, read here >> https://url.iprom.si/14r #ipromsurvey2024 #mobilefirst #mobilefirststrategies #datadriven

The introduction of an AI ambassador for the new Peugeot 2008, developed by Peugeot in collaboration with Retoba, has resulted in a third increase in sales opportunities and a 28% increase in ready offers for this vehicle model. The use of smart assistants powered by artificial intelligence is transforming search marketing into conversational marketing. This approach effectively complements and enhances traditional sales channels, as AI enables fast, personalised conversations with target audiences anywhere, anytime. For more examples of how we can combine digital and physical touchpoints with the customer, please refer to the blog by Miloš Suša, Head of Digital Media Specialist.>> https://url.iprom.si/14n #AIassistant #retail #phygitalstrategies