Adam Driver

How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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In an ever-growing and ever-changing publishing landscape, identifying the tactics required to stand out in the industry is a must 📖 Our Digital Marketing Strategist, Kirsty, has shared the top ten marketing questions publishing teams should be asking right now, and her expert answers, with The Publishers Association, to keep on trend and help elevate your next book marketing campaigns ✨ Read the full piece here: https://buff.ly/4cWc5A9 #BookMarketing #Publishing #MarketingTips

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How do you gain linked coverage on top tier sites like the BBC? Learn how to create content that will generate coverage and which journalists will want to link to. Take our Content Creation for Digital PR course in Brighton in October. https://lnkd.in/eAgkrs8V

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How does your #IndependentAgency perform compared to your peers? The best way to find out is by taking part in the Alliance of Independent Agencies Agency Performance Pulse survey https://lnkd.in/esNBv2nq By taking part you will receive a benchmark report showing how you compare to your peers, as well as a copy of the full report once it is released

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Brandwatch recently published its latest guide to social media management to assist businesses in how to level up their social media game. Released on 16 April, the guide promises expert tips and best practices, as well as examples and advice to inspire strategy. #marketing #socialmedia #social

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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The Content Matters 2024 Report came out, and it’s juicy... 59% of organisations surveyed said that retaining existing customers is the No.1 content measure to drive revenue. 💰 We base so much of our content strategy on seeking out NEW customers. But are your words still wowing your long-term loyal customers? Perhaps your Q4 content plan should include content aimed at retention. 🤝 How do you do that, I hear you ask? Shout about your BENEFITS. Reward them with exclusive content and deals. Keep posting engaging articles. 📖 How do you retain your existing customers? Much love, The Content Wolf. 🐺 P.S. This is an excerpt from my monthly content news email. Want to be in the know? Message me your email, and I'll add you to my list. #contentnews #contentmarketing #contentstrategy #copywriter #freelancewriter #copywritersunite #freelancewriters #freelancewriting

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Content Marketing Trends You Need to Watch in 2024 👀 Our Content Lead Peter Jackson has created a guide to the key topics and trends that every content marketer should be thinking about right now 🧠 Read more via our Brave blog 🔗 https://lnkd.in/eixeyf9D #ContentMarketing #2024Trends #Insights #DigitalAgency

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Our Copywriter, Hayley, shares her top tip for writing copy that converts ✍️ Creating content that speaks directly to your audience’s needs and interests builds trust and engagement, driving better results for your marketing efforts 📈 Want more expert guidance? Discover how a content marketing strategy can transform your business. Call 80/20 Digital today on 03 9042 0714 or visit our website: https://bit.ly/3xjm6Hr #digitalmarketing #8020digital #digitalmarketingagency #melbournedigitalagency #socialmediamarketing #seo #onlinemarketing #writingtips #copywriting #knowyouraudience #contentwriting

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📣 Calling all UK Hospitality marketers 📣 You have 1 month to submit your metrics to be a part of State of Social! The first social benchmarking report for Hospitality. Only those brands who share their data will gain full access to the FREE industry-wide social media benchmarking report. Find out more and complete the survey here > https://bit.ly/4dVWwbE #SocialMedia #Hospitality #Benchmark Kitch

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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The battle for attention online is evolving rapidly and you need to keep up to stay ahead... Read Nelly's article for The Negotiator about content marketing & how your agency can benefit - http://bit.ly/2EddX8e

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Mastering Email Marketing: Tips for Engaging UK Campaigns That Convert Email marketing remains one of the most effective tools for reaching and resonating with your audience, but creating campaigns that truly engage can be challenging. That's why we've put together a comprehensive guide on how to build high-converting email campaigns tailored to the UK market. In our latest blog post, we explore: Understanding Your Audience: The key to any successful campaign is knowing who you're talking to. Learn how to segment your mailing lists effectively for precise targeting and higher open rates. Crafting Compelling Content: We share practical strategies for writing engaging subject lines, creating value-driven body copy, and incorporating CTAs that inspire action. Design and Deliverability: Visuals matter. Discover how to design responsive emails that look great on any device and optimise your content for deliverability to stay clear of spam filters. A/B Testing and Metrics: Continuous improvement is essential. Find out which metrics to monitor and how A/B testing can help you refine your strategy for better results. Complementary Tactics: We also delve into how telemarketing and direct mail can support your email marketing efforts, ensuring an integrated, multi-channel approach that boosts engagement. These insights are designed to help businesses use their B2B data, mailing lists, and other marketing tools more effectively to reach their audience and drive conversions. 🔗 Want to elevate your email marketing game? https://buff.ly/47SYmrr Explore the strategies that have proven successful and start crafting campaigns that engage and convert. #b2bdata #mailinglists #emailmarketing #telemarketing #directmail #marketing #digitalmarketing

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Highlight Reel | Lessons from Sales History for Modern Marketers Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

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𝐇𝐨𝐰 𝐓𝐨 𝐂𝐡𝐨𝐨𝐬𝐞 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐓𝐞𝐜𝐡 𝐏𝐑 𝐀𝐠𝐞𝐧𝐜𝐲 When selecting the right PR agency, it helps to take your time. 🕔 As a tech company, you need to ensure that any new partnership is the right one for you and that you’re not rushing into anything - especially if this is your first time engaging with an agency. ITPR have put together a blog on with to tips on finding the perfect Tech PR agency. Check it out below ⬇️ https://ow.ly/t9G850TyEy6 #PNE #PrestonNorthEnd #Preston #TechPR #PRagency #TechIndustry #TechPartnership #ITPRblog #TechTips

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In the third instalment of our series of long read articles, Tom Brook presents "The Ultimate Content Strategy Guide." If your business is preparing to develop a content strategy, this guide offers a comprehensive roadmap drawn from over a decade of experience. Check it out here: https://lnkd.in/gJ688eat #contentmarketing #contentstrategy #content

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