iPROM Ad-Tech’s Post

In today's ever-evolving digital landscape, staying ahead of regulations is crucial for marketers. With consumer data privacy and transparency at the forefront, understanding the latest digital advertising regulations is no longer optional—it's essential. Basis's latest article breaks down the key changes and what they mean for your marketing strategy. From GDPR to CCPA, and the rise of ethical advertising practices, we've covered everything you need to ensure your campaigns are not just effective but also compliant. Here are some of my key takeaways: ⚖️ Increased Scrutiny on Data Usage - Marketers must be vigilant about how consumer data is collected, stored, and used. ⚖️ Transparency is Key - Clear communication with consumers about data practices builds trust and avoids penalties. ⚖️ Adaptation is Essential - As regulations evolve, so must your strategies. Staying informed is the first step in maintaining compliance. Check out the full article to get up to speed on these changes and ensure your strategies are both compliant and effective in this new era of digital advertising. #DigitalMarketing #Advertising #DataPrivacy #Compliance #MarketingStrategy

As marketers, we understand the importance of 1st party data. This article provides a great breakdown of how marketers are adapting to privacy centric marketing. Check it out here: https://lnkd.in/eUjG_3j4

Are you ready for a cookieless future? Learn how to build consumer trust with privacy-centric marketing strategies that respect data privacy and enhance transparency. #DigitalMarketing #PrivacyFirst

Here's a reminder why Zero Party Data is the future of identity-based marketing, central to user privacy, and ultimately a sustainable ad industry. Will Oatley #zeropartydata

🍪 The cookie-less future is here! Learn how privacy changes are transforming digital marketing and why first-party data is now king. #DigitalMarketing #CookieLessFuture #PrivacyFirst https://lnkd.in/eQacqD9A

With the enhanced spotlight on privacy, the success of modern digital marketing depends on highly personalised and precise marketing and advertising. Research shows investing in advertising campaigns using first-party data generates up to 2x higher return. 

Experts say that trends like attention metrics and retail media will offset data loss due to tighter privacy regulations. Take a look here at some of the other trends that can be potential ways to ensure a successful, data-driven campaign. https://lnkd.in/gAPHZzWH #digitaladvertising #advertising #marketingdigital

Privacy matters! The reality is, there is a myriad of tracking that happens, there’s a myriad of techniques through which it happens. Using a privacy browser, like DuckDuckGo’s making your searches private, and adopting a few basic practices can help keep you more private online. Websites, including investopedia.com, people.com, and allrecipes.com—all say they can share data with 1,609 partners. The newspaper The Daily Mail lists 1,207 partners, while internet speed monitoring firm Speedtest.net, online medical publisher WebMD, and media outlets Reuters, ESPN, and BuzzFeed all state they can share data with 809 companies. These hundreds of advertising partners include dozens of firms most people have likely never heard of. “You can always assume all of them are first going to try and disambiguate who you are,” says Midas Nouwens, an associate professor at Aarhus University in Denmark, who has previously built tools to automatically opt-out of tracking by cookie pop-ups and helped with the website analysis. The data collected can vary by website, and the cookie pop-ups allow some control over what can be gathered; however, the information can include IP addresses, fingerprinting of devices, and various identifiers. “Once they know that, they might add you to different data sets, or use it for enrichment later when you go to a different site." #privacy #gdpr DuckDuckGo #data Full article: https://lnkd.in/gHcmCFtv

Embrace the future of #measurement best practices! As privacy and accuracy concerns around third-party data grow, advertisers must shift to first-party data to realize the true potential of their media investment. Leave the outdated methods behind and welcome a more precise, insightful, and dependable approach. 💡 https://lnkd.in/g99w93sq #FirstPartyData #PrivacyFirst #SearchAdvertising