Ambient Array

🎯 Most location-based marketing fails. But when done strategically, geofencing can be transformative. Our latest analysis reveals how leading companies are leveraging geofencing in unexpected ways - from targeting competitor locations to pinpointing decision-makers in corporate offices. We share real results: A tech firm saw 45% more qualified leads by geofencing industry events, while a car dealership boosted test drives 20% by targeting competitor showrooms. Get the full playbook on executing geofencing campaigns that actually deliver ROI: https://lnkd.in/g99MrdTh #B2BMarketing #LocationBasedMarketing #MarTech

Geofencing vs. geotargeting: What's the difference? Think location doesn't matter in digital marketing? Think again. The intersection of physical presence and digital reach is creating unprecedented opportunities for strategic customer engagement. Our latest analysis reveals how savvy brands are leveraging geotargeting and geofencing to capture attention when and where it matters most. From doubling mobile engagement rates to transforming event marketing ROI, location-based strategies are reshaping what's possible in modern marketing. Dive into the key differences, real-world applications, and proven results that are making geography a game-changer in the digital age. Read more: https://lnkd.in/gFvsXxmD #DigitalStrategy #MarketingInnovation #BusinessGrowth #CustomerEngagement #AmbientArray

Marketing Leader: Choosing Your Next Advertising Channel Ever feel like a deer in the headlights when faced with the myriad of marketing channels available to you and your team? Our latest guide breaks down 5 crucial factors for channel selection. We share time-tested channel selection rules that get results - and how to avoid costly mistakes. No fluff - just actionable strategies you can use today to maximize your marketing spend and reduce your FOMO-driven anxiety. Check it out here: https://lnkd.in/gXsg5Gq8 #AdvertisingStrategy #MarketingROI #DecisionMaking

Stop guessing who your ideal customers are. Start knowing. 🎯 Our latest deep dive explores why some companies hit their revenue targets like clockwork while others struggle to convert leads – and it often comes down to how well they understand exactly who they're selling to. If you're still relying on intuition to define your target market, you're leaving money on the table. We break down how modern businesses are combining hard data with customer insights to build Ideal Customer Profiles that actually drive growth. The most surprising finding? Traditional ICP methods might be hiding your most valuable market segments. Learn how leading companies are moving beyond basic firmographics to uncover opportunities their competitors miss. Get the full story on building ICPs that evolve with your business and why even AI can't replace smart customer profiling (yet). https://lnkd.in/g29XnTY7 #MarketingStrategy #CustomerInsights #BusinessGrowth #SalesEffectiveness

Happy Thanksgiving to All!

⚙️ Unlock the power of web analytics for your business. Web analytics go beyond tracking visitors—they provide critical insights into user behavior, helping you make data-driven decisions. From understanding where your traffic comes from to identifying content that converts, analytics tools are essential for improving your online presence and growing your business. The Ambient Array team found this guide to web analytics and see how you can turn data into actionable insights that drive results. 🔗 Dive into the world of web analytics: https://lnkd.in/gQhfKgzQ #WebAnalytics #DigitalMarketing #BusinessInsights #DataDriven #OnlineGrowth

🏆 Bet you can name 5 right now. Think of the most iconic ads you’ve seen—Apple’s 1984 ad, Coca-Cola’s “Teach the World to Sing.” Chances are, you can name a few instantly because they made a lasting impression. The Ambient Array content curation team found an article that shares tips on how to create unforgettable ads. 🔗 Learn how to create iconic ads: https://lnkd.in/g-HxBbv #IconicAds #AdDesign #MarketingStrategy #CreativeMarketing

Stop rolling the dice on site selection. Switch to a model-based approach. Ambient Array's model-based analytics combine neighborhood demographics, commercial variables and your own historical revenue data into a single predictive revenue score for candidate locations - taking the guesswork out of your retail expansion strategy. Ready to transform your location decisions? Listen now: https://lnkd.in/gxqKBxSS #RetailStrategy #SiteSelection #LocationAnalytics #CommercialRealEstate

💬 Do you use social media? Sorry, trick question—we know you do! Social media is an essential tool for modern marketing, and even beginners can make an impact with the right strategy. The content curation team at Ambient Array found a Forbes article covering the basics of social media marketing, perfect for anyone just getting started. 🔗 Explore the basics of social media marketing: https://lnkd.in/gHV_Na5u #SocialMediaMarketing #Marketing101 #DigitalMarketing #SocialStrategy

"How do we get on Google's first page?" It's the question every marketing executive asks – but in 2024, there isn't just one "first page" anymore. There are six (6) distinct ways your business can appear in Google's results, including their new AI-powered Search Generative Experience. The catch? Not every business qualifies for each type of visibility. Even more importantly, not every type is worth pursuing for your specific business model. Our latest article breaks down exactly where your marketing budget will have the biggest impact – and which Google visibility strategies are just expensive distractions. If you're responsible for your company's digital presence, this analysis will help you make smarter decisions about both paid and organic search investments. https://lnkd.in/gtC7GH2V #DigitalMarketing #GoogleSearch #MarketingROI #BusinessStrategy