Nitish Jambhurkar’s Post

Data clean Room A data clean room is an innovative software solution that enables brands and advertisers to conduct targeted ad campaigns while respecting user privacy. By uploading their own first-party data, companies can compare it with aggregated data from other participants within the clean room. This setup ensures that all user-level data remains secure and is never shared externally. Unlike traditional data-sharing methods that often involve exchanging cookie IDs or hashed email addresses, data clean rooms offer a privacy-centric approach. They support frequency capping, campaign performance measurement, and attribution analysis, all without compromising user privacy. This makes data clean rooms a crucial tool for modern, privacy-conscious marketing strategies. https://lnkd.in/gnv5anPq

Are you ready for a cookieless future? Learn how to build consumer trust with privacy-centric marketing strategies that respect data privacy and enhance transparency. #DigitalMarketing #PrivacyFirst

🍪 Insights on Google's Reversal of Third-Party Cookie Elimination In a surprising yet sensible move, Google has decided to reverse its plans to eliminate third-party cookies. This decision comes as the market was not fully prepared for such a drastic change, highlighting the complex landscape of digital advertising and the significant role cookies still play. However, we'll have to wait for the full details from Google to better understand this U-turn, as well as  the new plan and schedule proposed by the Google Chrome teams. How Google introduces the "new experience" will significantly impact the future acceptance rate of third-party cookies and the available workarounds for advertisers and publishers. Google's announcement will further confuse advertisers, who are already at a loss as to what strategy to adopt to maintain their targeting, retargeting, and performance measurement capabilities. At fifty-five, this does not change the strategy we propose to advertisers for taking back control of their data: 📊 Build a Centralized, High-Quality Proprietary Marketing Database: Establish a solid foundation for your marketing efforts by creating a robust, centralized repository of your proprietary data. 🔄 Launch Programs to Overhaul Consent Collection and Centralization: Develop comprehensive programs to enhance the collection and centralization of multi-channel consent, exploiting all customer touchpoints including web, app, TV, call centers, and physical stores. 🧩 Combine Attribution and Marketing Campaign Steering: Integrate the logic of attribution and active campaign management with cold logic of Marketing Mix Modeling (MMM) contribution and incrementality tests to ensure comprehensive performance measurement. 💻 Set Up Server-Side Collection Infrastructures: Deploy server-side solutions to facilitate enhanced conversion tracking using systems like Google Enhanced Conversion and Facebook Conversion API. 🏆 Quick Wins for Targeting and Measurement Stability: Stabilize your targeting and measurement strategies by supporting marketing and compliance teams in CRM onboarding via various platforms, ensuring quick wins and sustained performance. In these uncertain times, staying ahead requires adaptability and a solid strategy. At fifty-five, we remain committed to guiding our clients through these changes with innovative solutions and expert advice. 🌟 Get in touch with our experts to discover how fifty-five can help you adapt and succeed in a rapidly evolving digital landscape: https://lnkd.in/es_EuMmJ Guillaume Tollet Jean-François wassong Sharon Kalifa Ophélie M. Souleiman Bouri Alain Friedli

"Marketing’s core goals of engaging customers and driving profitable growth will stay the same, but the way they’re done is changing." Embracing a privacy-first marketing approach by leveraging first-party data in light of the deprecation of third-party cookies is paramount to gain consumer trust and market share. #marketing #data #privacy https://lnkd.in/ehPDU36f

How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? https://buff.ly/3TG25lC #sales #martech #customerexperience #personalization #ArtificialIntelligence

In a recent Forbes Agency Council article, CEO of InfoTrust Alex Yastrebenetsky weighed in on how digital strategies will evolve as third-party cookies persist. Alex highlights a critical point: focusing on first-party data is non-negotiable. As businesses continue to lean into privacy-first strategies, he emphasizes the need for durable data solutions that align with privacy regulations and consumer expectations. The future is about data transparency and trust—brands that prioritize these will thrive in a cookie-enabled world. Read the full article to explore more insights from industry leaders: https://lnkd.in/g4bsi8G4 #DigitalStrategy #PrivacyFirst #DataDriven #InfoTrust #MarketingInnovation

Embracing the new era of privacy-by-design infrastructure is no longer a choice, but a necessity for marketers. This article by MarketingDive highlights the importance of adopting privacy and first-party data strategies to ensure data protection while delivering personalized customer experiences. Enter Supermetrics! Our tool seamlessly integrates data from multiple sources, prioritizing privacy. Focus on impactful campaigns while we handle the data. (https://lnkd.in/dnt3PKA4) #fristpartydata #Supermetrics #DataIntegration #PrivacyByDesign #MarketingStrategy

Data privacy is reshaping the ad industry in 2024. With evolving regulations, advertisers are finding new ways to adapt. This insightful article from MarTech highlights how brands are navigating these changes, balancing personalization with compliance. Staying ahead means embracing innovative strategies to maintain consumer trust while delivering results. Learn more: https://buff.ly/4dadNOs #AdTech #DataPrivacy #Marketing

As third-party cookies crumble, marketers face the challenge of navigating a cookieless future while still delivering personalized experiences. What's in store for digital marketers? 🚫 The End of Third-Party Cookies: Major browsers are phasing out third-party cookies, heralding a new era in user data privacy and digital advertising strategies. 🎯 Privacy-First Personalization: Marketers must pivot to strategies that respect user privacy while still delivering personalized experiences. 🍪 First-Party Focus: Embrace first-party cookies for direct, more privacy-conscious user interaction and data collection. 🎁 Harnessing Zero-Party Data: Leverage data that customers willingly share, like preferences and interests, for deeper insights and more personalized marketing. 📰 Contextual Advertising: Shift towards context-based ads that align with webpage content, bypassing the need for personal user data. 🔍 Building Privacy-Focused Strategies: Develop new methodologies that balance effective marketing with the increasing importance of data privacy. Lee Pittman, CDMP’s insight is a wake-up call for marketers to embrace a customer-centric approach and pivot to privacy-conscious strategies. #DataPrivacy #DigitalMarketing #CookielessFuture #CustomerCentric

Are you prepared for a cookieless world? This pressing question confronts marketing teams worldwide as third-party cookies — those bits of code crucial for gathering insightful data — approach their end. With the tightening of privacy regulations like GDPR and CCPA and browsers like Chrome phasing out cookies, a new era ushers in both challenges and opportunities for marketers globally. So, how do you navigate this new landscape? What are the mistakes marketers need to avoid? Learn about this and more in our article. https://lnkd.in/eKrxrBDp