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** Consent Mode V2: Is Your Digital Marketing Future at Risk? ** Did you miss yesterday's post? Don't get left behind by a crucial update affecting ALL digital marketers. Discover: What Consent Mode V2 is, and why it matters (it's bigger than you think!) How it could impact your marketing strategy (read this before your ads fizzle out!) How to stay ahead of the curve (and avoid a compliance headache!) Don't wait - secure your digital future! ➡️ https://lnkd.in/ezN8stbW #digitalmarketing #consentmode #futureproofing #compliance #getinformed

Whether Google decides to delay third-party cookie deprecation again or not, it's crucial for marketers to prioritize first-party data strategies. Check out my latest blog for practical approaches you can implement to stay ahead of the curve and ensure your marketing efforts remain effective and compliant.

🔍 Looking to navigate the ever-evolving landscape of data privacy in marketing? Dive deep into the fundamentals, learn how to protect your customers' data, and discover strategies to ensure compliance without compromising your marketing goals. Ready to safeguard your brand's reputation while maximizing engagement? Click the link below and empower your marketing strategy today! https://loom.ly/8bKfKqQ #DataPrivacy #MarketingStrategy #MustRead

Search marketing is a heavily data-centric world. Now with the shifts in data privacy and regulations coming the industry’s way left and right, marketers are being forced to return to the fundamentals. The shift is being experienced thanks to things such as consumers’ feelings and needs in regard to data privacy. If they are making a change so must search marketing to accommodate. It’s time to pull from past practices, add new elements, and bring innovative strategies to the table. #SearchMarketing #Marketing #Privacy #Technology #Consumers

Consent Mode V2 is here, and it's a critical update for any business using online ads and analytics. Don't miss out on yesterday's insightful blog post that dives into: What Consent Mode V2 is and its significance for your marketing strategy. Potential impacts on your digital advertising and how to mitigate them. Proactive steps you can take to stay compliant and maintain optimal ad performance. Click here to read the full article and ensure your digital marketing efforts stay future-proof! ➡️ https://lnkd.in/e8N4XTfv #digitalmarketing #consentmode #futureproofing #compliance #businessgrowth

Google has been the hot topic of conversation this week given it’s, some might say inevitable, U-turn on cookies, proving how unpredictable the future of data is, and how marketers need to find an agile footing that doesn't rely on a single external source of data. In this article, I explore the impact of this decision and what it means for marketers. #datamarketing #digitalmarketing #cookies

Cookies are here to stay after all! 🍪 However, data management, optimisation and strategy still needs to be a priority for driving customer value and enabling business growth. Interesting read from Megan West here. For 4 key actions to take to adapt and grow your business and mitigate the ever-changing data regulations, there's also a report from our recent data event linked in the article. #datamarketing #cookiedeprecation #digitalstrategy

As Google revises the timeline for phasing out third-party cookies, understanding the landscape of #UserIdentification becomes crucial. Our blog discusses the implications for digital marketing and the vital role of consent in this extended #Cookieless transition period.

Are you prepared for a cookieless world? This pressing question confronts marketing teams worldwide as third-party cookies — those bits of code crucial for gathering insightful data — approach their end. With the tightening of privacy regulations like GDPR and CCPA and browsers like Chrome phasing out cookies, a new era ushers in both challenges and opportunities for marketers globally. So, how do you navigate this new landscape? What are the mistakes marketers need to avoid? Learn about this and more in our article. https://lnkd.in/eKrxrBDp

Google Gives Advertisers An Open-Source Privacy Measurement Tool "The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to "MMM" rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, the company’s first open-source Marketing Mix Model (MMM). It is available now to select marketers and data scientists. The version has methods integrated into the design that will enable advertisers to more accurately understand the impact of campaigns. The measurement tool, which prioritizes privacy techniques for advertisers is in anticipation of Google’s plan to phase out third-party cookies later this year." https://lnkd.in/edwgxRr3