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🍪 💻 In marketing? You need to know about these changes, and what it means for your business. Top advice from my colleague Cameron on what Google’s cookie u-turn means and why we should care as marketers. Clearly explained and thoughtful for the future. Read it here: https://lnkd.in/emZfxpSA
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 Read the latest Think with Google article to help you prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
How would you feel if you could personalize the customer shopping experience, regardless of the device they’re using? That’s why we built Attentive Signal– to turn online activity into valuable customer intelligence brands can use to connect more meaningfully with their customers. We think it’s going to be a game-changer for brands. Check out the video to learn more 👇
How do you feel when you see an ad (or receive a text) that wasn’t necessarily meant for you? Maybe someone in your family has been researching a product that then shows up on your feed instead. That’s “signal loss” at work. Marketers experience signal loss a little differently–when an anonymous shopper abandons their cart, for example. That shopper might not be truly anonymous, but marketing technology can’t identify them. Three key factors that contribute to signal loss: 🍪 Evolving privacy requirements: Some browsers have shortened cookie lifespans from 30 to 7 days and removed third-party cookies, making it tougher for marketers to track returning visitors. 🚫 Advanced ad-blockers: The back-and-forth between ad-blockers and marketing tools has tightened data capture rules, which impacts opt-in marketing. ⛓️💥 Savvy customers: More people are using tools like VPNs and email proxies to protect their data, but while helpful, these tools also disrupt features that make online experiences smoother. But today, we’re making it easier than ever to combat signal loss and help marketers deliver what consumers actually want. Stay tuned 👀
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
By the end of 2024, we'll be living in a cookieless world, which begs the question: how will marketers drive and measure their results? 🍪 The clock is ticking, and every day of inaction puts digital marketing campaigns at risk of losing effectiveness and measurability. 📈 For this reason, we opted to set up The Durable Growth Centre. Featuring guidance for practitioners, answers to most-asked questions, and examples of durable marketing strategies in action, this is a one-stop shop to help prepare for a world without third-party cookies. #ThinkWithGoogle #Marketing #Cookies
