Kelly Hopping

Culture Amp's Culture First Global is just a few sleeps away! We have a stellar line up of leaders from iconic brands as they share proven #culture strategies to ignite #performance, grow #engagement, and foster #inclusive workplaces. You'll hear more about our next-gen people analytics platform with Orgnostic and so much more! #events #HCM #HRanalytics #peopleleaders #culturefirst

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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How we work shapes the work we can do. Does your team have the right mix of skills to deliver across both brand and demand? My Prophet colleagues Amanda Thurston and Serena Peters are experts in marketing org design + op model and take this topic on. #marketing #BrandDemandLove

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C Suite Executives: Is a Fractional CMO Right for Your Business? Wondering if your company could benefit from a Fractional CMO? This quiz assesses your marketing leadership, growth strategies, and openness to outside help. A Fractional CMO offers seasoned expertise on a part-time basis, aligning with your budget and business phase. Take the quiz to see if this strategic move could propel your business growth. #FractionalCMO #BusinessGrowth #MarketingStrategy #MiddleMarket https://lnkd.in/eifFuwrG

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Thursday July 11th will be the 3rd in our series of roundtable discussions specially for mid-level marketers. This week special guest Jon Russo for a one-of-a-kind online Roundtable session, to discuss: "What Happened to Decency? Mental Health Impact of Poor Behavior". If you were ever: 👻 Ghosted during an interview process 😥 Publicly humiliated in front of peers by a manager or executive 😡 Browbeaten with demoralizing demand from a client then this one is for you. We'll discuss the impact of this bhavior and some tactics for how to handle with your sanity in tact. *****DM me your email address for the link*****

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When marketing and sales teams aren’t aligned, growth slows down, and frustration sets in. In manufacturing, this misalignment can mean missed opportunities and wasted efforts. Our latest blog breaks down how to get your teams on the same page for a smoother, more effective strategy. If you’re ready to bridge that gap and see real results, this one's for you. 🔗 Read the blog here: https://hubs.li/Q02Z4dvL0 #TeamAlignment #ManufacturingMarketing #GrowthStrategies #BusinessUnity

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As a fractional CMO, every day is about balancing the immediate needs with long-term vision. It’s not just about driving current marketing strategies but also about setting up scalable processes for growth. Navigating these waters with innovative teams gets me juiced. https://lnkd.in/gfNekQkp. #MarketingLeadership #GrowthMindset

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“… marketing leaders must evolve into strategic contributors whose insights drive core business results.” “… marketing needs to reframe its purpose within the organization. Marketing should not be a support function measured solely by campaign metrics. Instead, it should be positioned as a strategic driver of growth and long-term value. The more CMOs align their objectives with financial goals, the more they amplify their impact and build credibility at the executive table, where critical decisions are made. For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.” I’ll leave these two quotes and avoid further editorial. I have strong views that support these statements. Glad to engage 1 on 1 with proof points (on why) and solutions (that drive business success). https://lnkd.in/eRxyTUu4

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🚀 Morning Consult’s Fastest Growing Brands 2024 is here! 🚀 From legacy players reinventing themselves to emerging disruptors shaking up industries, our annual report is the ultimate measure of brand growth, spotlighting the top brands that captured consumers' attention and consideration like never before. What's in this year's edition?: 📈 The WNBA (Women's National Basketball Association)’s historic rise, securing the #1 spot as consumer buzz and engagement hit record highs. 🤖 AI’s mainstream moment with tools like Microsoft Copilot and Google' Gemini making waves. 🍬 Social media's impact, from candy brands like Nerds’ viral success to fast-fashion leaders shaping trends. 📩 Download the full report to see the full rankings: https://lnkd.in/e3wszSqc Big kudos to Amy He, Nicki Zink and Ellyn Briggs for bringing this year's report together! #FastestGrowingBrands #ConsumerInsights #BrandGrowth

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The party's over for B2B CMOs who enjoyed the free-flowing budgets of the pandemic boom. Here are the top 3 concerns Mark Emond talks about in his Forbes piece: • Growth in a slowdown: How to drive results now with lean teams and tight budgets? Cutting through the noise is a major challenge. • The measurement mystique: CMOs are still wrestling with how to properly show marketing's ROI in complex B2B sales cycles. • AI anxiety: There's excitement about AI's potential, but a lack of strategy for implementation and team training. #AI #B2BMarketing #B2B

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ICYMI: Our VRNation (formerly NWVRP) panel covered pressing issues like where to invest marketing dollars and how to work with marketing agencies to get the best results. But most importantly we talked about investing in your brand to build equity that shows a return in repeat guests, five star reviews, and referrals to get new properties in your program. This is the handout we shared during our session. Posting it here in case it's helpful for anyone else - and thanks to those who attended! It was a great discussion! Shaina Anderegg Tera Lorimer

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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Maybe measuring last click isn’t the best way. It’s actually archaic and only building growth for Big Tech, and not your company. “Our research across hundreds of brands in dozens of categories shows that it’s possible to rigorously measure and strategically target the feelings that drive customers’ behavior.” If marketing is in the business of selling something… and we know we all buy things based off a myriad of emotions… then maybe it’s time to start measuring something else. It’s not rocket science. It’s emotional science. https://lnkd.in/euwMST4u #brand #marketing #storytelling #video #controlthenarrative #emotionsells

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Marketers are meant to master communications. Yet, we often struggle to help non-marketers understand our world. When CMOs constantly use marketing jargon, it's difficult for other execs to even understand what they're talking about. It's a language barrier. And it's surprising how often it happens in the boardroom. Here are a few suggestions I shared in a recent article with The Drum: - Find a “bilingual” CMO who is fully proficient in both the language of marketing and the language of the boardroom - Place more marketing experts to serve directly on boards, or to advise board members and help "translate" marketing topics - Learn to speak each other’s languages... but know that this takes time, trust, and commitment. #marketing #CMO #CEO #CFO https://lnkd.in/eNcbw_bx

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As many of you know, data modeling and analytics were my entry points into marketing. What truly unlocked the full potential of my career, though, was Marketing Technology. I still remember when having a CRM felt like holding the French bread of marketing, and using a marketing automation platform was like pulling off Houdini-level magic. (Yes, I’m talking about the good old days of #eloqua!) MarTech has evolved tremendously since then, offering a vast ecosystem of tools designed to drive business growth. But amid all the innovation, some fundamentals should always be part of your marketing tech stack: ✅ CRM for managing customer relationships ✅ Marketing Automation for scalable campaigns ✅ Social Media Management for brand visibility ✅ Content Creation for storytelling and engagement ✅ Analytics & Reporting for data-driven decisions MarTech tools aren’t just “nice-to-have” anymore; they’re essential. With tighter budgets, the right tools help businesses work smarter by streamlining operations, connecting better with customers, and boosting ROI. But tools alone aren’t enough. A marketing leader plays a pivotal role in selecting the best solutions. This ensures strategic alignment and optimizing implementation for maximum impact. Ready to unlock your business’s full potential? Consider partnering with a Fractional CMO to guide your MarTech strategy and drive meaningful results. https://lnkd.in/ec2xrv9c #martech #marketingtechnology #marketingstrategy #marketingleader #fractionalcmo #marketingautomation #marketingtools #marketinginsights #analytics #crm #contentcreation #socialmediamarketing #contentmarketing #startup #growthmarketing #eloqua #marketing #hubspot #marketo

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Attention-oriented media: its a hot topic and brands appear very interested in better understanding how they can measure it and what is the downstream impact from it. Simply put - if you don't capture attention, you can't expect engagement or any other key activities to take place. #advertising #attention

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