4x CMO, 6x Executive with successful exits, Start-Up Advisor, Board Member, Author, Data-Driven Storyteller.
Attention-oriented media: its a hot topic and brands appear very interested in better understanding how they can measure it and what is the downstream impact from it. Simply put - if you don't capture attention, you can't expect engagement or any other key activities to take place. #advertising #attention
🌟 The Art of Timing in Advertising: Why the Right Moment Matters ⏰ In the world of advertising, timing isn't just everything—it's the only thing. Launching a campaign at the wrong moment can lead to missed opportunities, wasted resources, and diminished impact. Here's why the right timing is crucial and how it can make or break your strategy. 1. Audience Availability 📅 Reaching your audience when they are most active and receptive is essential. Advertise during peak engagement times to maximize reach and interaction. 2. Seasonal Relevance 🍂 Align your campaigns with relevant seasons or events to enhance relatability and appeal. A campaign about winter wear in summer is less likely to resonate. 3. Market Conditions 📊 Be aware of market trends and economic conditions. A well-timed campaign can leverage market dynamics to your advantage. 4. Competitor Activity 🤝 Keep an eye on competitors. Launching during a period of high competition can dilute your message, while a unique timing can help you stand out. 5. Cultural Sensitivity 🌍 Avoid launching campaigns during periods of cultural or national significance unless your content is relevant and respectful. When you start advertising at the wrong time, your message may get lost in the noise, fail to connect with your audience, or even backfire. 🚀 Remember, effective advertising is not just about what you say but when you say it. Choose your moment wisely to amplify your message and drive success. #Advertising #MarketingStrategy #TimingIsEverything #BusinessGrowth #MarketTrends #Growmoredigitally
"Today’s media landscape is fragmented, and consumers are engaging with multiple forms of media throughout their daily journey. In fact, some are using various media simultaneously. Implementing a media strategy for any brand is as important as the brand’s messaging, and it is critical to look at the power and complementary effect that multiple forms of media have on the plan." Reach out to me and let's talk about a fully customized, multi-layer marketing plan! https://lnkd.in/dDRS99fH
Strategic Communications Specialist I Digital Strategy I Photography I Food Safety & Climate Communications
A strong creative strategy is the foundation of memorable, effective advertising campaigns. It bridges the gap between business objectives and creative execution, ensuring that every ad not only captures attention but also drives desired actions. https://lnkd.in/dhaFNwru #DigitalMarketing #CreativeStrategy
Bottom line: digital is NOT the sole solution to driving audience. Awareness strategy is key to filling the lower funnel.
VOICE | Amanda LaFollette Blackman claims that conversion-centric strategy alone is simply not effective in the current landscape. “Impressions don’t matter if nobody is impressed—consumers have become bombarded with digital ads hawking products. In contrast, trumpeting your messaging through awareness media can break through the noise by presenting your brand via high-impact, creative formats.” https://adweek.it/3MdnH5l
How Radio Helps Brands Generate Future Demand 📈📻 In today's rapidly evolving media landscape, brands are constantly seeking effective ways to connect with their audiences and drive demand for their products and services. Our breakthrough research, 'Radio: The Performance Multiplier' released in May, shows how radio supercharges brand performance. The report reveals that, on average, radio advertising increases ad awareness by 49%, brand relevance by 24%, and brand trust by 32%. After the success of 'Radio: The Performance Multiplier', Radiocentre is now funding analysis of up to eight more radio campaigns to give advertisers precise insights into how radio drives web traffic and enrich our dataset for future studies. Dive into our research to see how radio advertising really performs via the link in the comments.
Sales and Marketing Divisional Director at Adreach Group | Leading the way in Out-of-Home Advertising | We Help Brands Tell Stories on Street Poles | Unparalleled Exposure & Exceptional Value
The "rule of three" is a principle that suggests a trio of elements is more humorous, satisfying, and effective than other numbers. This concept combines brevity and rhythm, creating a memorable pattern that audiences are more likely to retain. Harness Street Pole Ads' unmatched visibility and bold presence with our "Power of 3" strategy. This approach ensures your message is seen not once but three times, creating a lasting impression that's hard to miss. Much like the story of Goldilocks and the Three Bears, where the third option is always just right, our strategy uses this principle to make your advertising more impactful and engaging. Always on and always visible, our ads leverage the power of three to make your brand stand out in a vibrant, eye-catching way. By presenting your message multiple times, we ensure it resonates deeply with your audience. Use the power of three to elevate your advertising game. Ready to amplify your advertising game? Get in touch and discover the impact of Street Pole Ads: https://lnkd.in/dhUuZHyJ
Why our thing? Believe it or not, comrade, it ain't just because of the kitschy commie branding or innovative billing model. Earned media is TRUSTED. The numbers don't lie. A study by Influenster revealed that 92% of consumers trust earned media (such as recommendations from press) more than traditional advertising. Earned media is perceived as more authentic and credible, leading to higher levels of trust among consumers. Can you afford not to invest in earned media?
15k+ followers | 🚀 Mastering #AffiliateMarketing, #NotionTemplates & #ChatGPTPrompts 💼 Learn Proven Strategies to #MakeMoney💰 🤙 Book a 1:1 meeting with me: tidycal.com/cvsingh
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Is Your Advertising Strategy Hitting the Mark? In today’s competitive market, advertising isn’t just an option—it’s a necessity! At Premium Business Consultants, we know that the right advertising can be the key to unlocking your business’s full potential. But getting it wrong? That could mean missed opportunities and wasted resources. Here’s why advertising the right way is so important: 1- Reach the right audience: Connect with the people who need your product or service. 2 - Build brand awareness: Stay top-of-mind with your target market. 3 - Increase sales: Drive more traffic and boost revenue through strategic promotions. 4 - Stay ahead of the competition: Effective advertising ensures your business stands out. 5 - Don’t leave your success to chance! With the right approach, your advertising can be a powerful tool to grow your business and achieve your goals. Contact us today to learn how we can help you create advertising strategies that deliver results! #EffectiveAdvertising #BusinessGrowth #BrandSuccess #SmartMarketing #PremiumBusinessConsultants
Scaling ad campaigns: The secret sauce to brand domination, Stranger Things style! 🍔🔍 At Mantiq, we help your brand achieve the kind of cult following that Stranger Things enjoys by scaling your advertising campaigns effectively. By defining a clear and consistent vision, we ensure your brand’s character shines through in every ad. ✨📣 Imagine your brand becoming a cultural phenomenon, just like Eleven and her friends 👧🧇. We provide your team with a unified strategy, making sure every campaign resonates with your audience and reinforces your brand’s identity 🎯❤️. It’s about creating a cohesive and recognizable presence that stands out in the crowded marketplace 🏙️🌟. Don’t let your brand be just another show in the lineup 📺. With our expertise, you can scale your advertising campaigns to create a lasting impact 🌍💥. Whether you’re aiming to be a cult classic or a mainstream hit, it’s time to harness the power of strategic advertising and dominate the market! 🚀👑
Social Media Strategist
2moMeasuring attention is essential for driving engagement and overall success in advertising. Brands that prioritize understanding attention metrics will be better positioned to create meaningful connections with their audiences.