Cory Treffiletti

Take a deep dive into the advantages and drawbacks of modeling vs. experimentation in marketing analytics at the next MSI Insights Exchange, online Nov. 21 noon-1 PM ET: https://ow.ly/VfUW50TWJ4O #marketinganalytics #marketingresearch #modeling #experimentation #marketing

4

In an industry where AI has taken center stage, this shift is unlocking granularity and hyper-specificity in targeting. The insights this article provides dive into the benefits reaped by integrating #ContextualTargeting in your next campaign: ☑ Understand your ad placement across networks and discover more relevant searches. ☑ Gain deeper insights from audience targeting through delivery.  ☑ Automation allows advertisers to discern brand safety concerns and real-time exclusions. The article emphasizes "This wave of AI solutions is the new frontier to master targeting and maximize impact,” and we could not agree more! Barometer AI-powered Contextual Targeting capabilities are here to help you stay ahead of the curve! Check out the full article here 👇 https://lnkd.in/gN2KN8cf #ContextualTargeting #Podcast #Brandsafety #Brandsuitability #Advertising #Adplacement #Adtech  

6

#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3 https://buff.ly/4fmYp1r via Greg Kihlstrom of The Agile Brand™ with Greg Kihlström on Thinkers360 #CustomerExperience #DigitalTransformation #Marketing

4

As Google supports third-party cookies, we’re seeing a rapid decline in legacy identifiers. Instead of focusing on losses, let’s seize the opportunities in our shift to a privacy-first, mobile-first ecosystem. The old cookie model was limited. By building a data foundation based on consent, we can enhance personalization while respecting consumer privacy. Mobile and app data will be crucial for effective audience engagement. As Andrea Zapata, Vice President of Advertising Data, Measurement and Partnerships at T-Mobile Advertising Solutions, highlights, AI and machine learning will help us connect with users while prioritizing privacy. This is a maturation of our industry toward a sustainable future. Let’s embrace these changes! https://bit.ly/3XNlbcN

35

1 Comment

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

1

1 Comment

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

1

1 Comment

Generative search is changing the search landscape! Gini Dietrich details how this affects your earned and owned media efforts https://lnkd.in/gCkAEx-K #GenerativeSearch #SEO #GenerativeAI

1

Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

20

2 Comments

The healthcare media planning cycle: Plan, activate, optimize, measure, repeat. But what if you went beyond this, using a more data-driven approach? This webinar will provide actionable insights on how to prepare for the planning cycle. https://brnw.ch/21wMpKn #Healthcare #Media #Webinar #Sponsored PurpleLab

3

1 Comment

Many agencies are missing an integral piece in their RFP pitches - Creative Data. In his latest blog post, Robert Wollner, Vidmob's VP of Agency Partnerships, dives into this often-missing component that can set agencies apart. "The key to winning RFPs lies in proving how the agency can uniquely leverage technology to enhance every aspect of campaign execution for clients, from real-time optimization, platform-specific fit, reporting and future insights, ensuring they remain indispensable in the eyes of their clients." Check out the full article below to see how you can use Creative Data to outshine the RFP crowd: https://lnkd.in/enX9eSTh

26

Learn more about the importance of #personalization and data segmentation. "Brands that fail to tailor their marketing to each segment risk appearing tone-deaf or unresponsive to feedback and criticism." #data #marketing #segmentdata #brands https://ow.ly/LN4M50St3bb

3

Discover how Generative AI transforms marketing strategies for Chief Marketing Officers (CMOs), leveraging AI-driven customization, predictive analytics, and human-AI collaboration. https://buff.ly/3KxGA2g #DigitalTransformation #GenAI #ModernMarketing Sumit Dave [L.I.O.N] | Rishu Sharma

36

Jeff Greenfield 🚀 Just dropped an insightful episode on the Scaling Secret Podcast featuring the mastermind in data strategy and marketing, Jeff Greenfield – CEO and cofounder of Provelytics. Tune in as we delve into the transformation of the advertising landscape and unearth valuable insights for marketers navigating the "cookie apocalypse." 🎙️ Episode Spotlight: Jeff Greenfield on Marketing Evolution & Strategic Insights Key Takeaways from our deep dive: - 📊 Adaptability in Measurement: Shift your focus from direct sales attribution to understanding the broader impact of impressions over time. Begin tracking non-user level data and impressions across channels to make informed decisions. - 🍪 Cookie Apocalypse Preparation: The impending shift away from third-party cookies is a game-changer. Learn how scaling and agile companies can turn this challenge into an opportunity to evolve their marketing strategies effectively. - 🌐 Navigating Walled Gardens: Jeff stresses the importance of innovation in the face of growing data privacy and platform-specific challenges. Understand your marketing channels holistically to strategically allocate your budgets. 💡 For more of Jeff's expertise and to understand how you can better measure your marketing effectiveness amidst rapid industry changes, listen to the latest episode of the Scaling Secret Podcast. Don't forget to connect with Jeff Greenfield on LinkedIn and explore the offerings at [probolytics.com], including their comprehensive attribution certification program. 🎧 Listen, learn, and let's scale up our marketing game together! 📈 https://lnkd.in/gu2tUygT #ScalingSecretPodcast #JeffGreenfield #MarketingStrategy #DataAnalytics #CookieApocalypse #Provelytics #PodcastInsights #DigitalMarketing #Adaptation #StrategicGrowth

5

2 Comments

The healthcare media planning cycle: Plan, activate, optimize, measure, repeat. But what if you went beyond this, using a more data-driven approach? This webinar will provide actionable insights on how to prepare for the planning cycle. https://brnw.ch/21wMSmQ #Healthcare #Media #Webinar #Sponsored PurpleLab

8