David Kaufer’s Post

The role of CMO is changing and AI is helping this but CMOs are taking on a broader scope. They always should and will lead strategy and drive growth in revenue and they do this by being futurists. Great article below. #CMO #marketingcareer #marketing

EMARKETER's Kelsey Voss explores how CMOs are adapting to new responsibilities, and what strategies they're employing to ensure success for their teams, their companies, and their own careers in our recently released report. Kate Kenner Archibald, Natalie Bastian, Laura Brooks, and Kate Jhaveri, provide real-world examples of how CMOs are navigating their evolving roles including: 🚀 the importance of agility and adapting to ever-changing market conditions and business needs. 🤝 close alignment with other C-suite executives as critical 💡 building strong brand connections and understanding customer needs 📈 the future of marketing being intertwined with technology Subscribers can access the full report for a deeper dive into these strategies to stay ahead in this dynamic field. #Marketing #CMO #BusinessStrategy #AI #CustomerEngagement #Martech

Increasing volatility in the CMO role is likely to continue in the near term. To be effective, CMOs may want to focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies like AI. #marketing #leadership https://lnkd.in/geU2TaFA

A quick and interesting read….. Increasing volatility in the CMO role is likely to continue in the near term. To be effective, CMOs may want to focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies like AI. #marketing #leadership https://bit.ly/48wZWy3

The role of the CMO has changed massively in recent years. Today, it covers everything from marketing (obviously), to AI adoption, digital transformations, creativity, and budget allocation. It’s little wonder some CMOs don’t know where best to prioritise their efforts. 🤔 To help guide them, we’ve gathered together our top CMO-related insights, including interviews with CMOs from leading brands like L’Oréal and Nestlé, and advice on how to unlock a new era of creativity through AI. 🤖 Discover the full collection here: https://lnkd.in/eUx36WJS #ThinkWithGoogle #Marketing #CMO

Read the industry story titled "Gen AI-powered creativity: How CMOs are unleashing new revenue streams." The Financial Express, where Kiran ☆ Veigas, General Manager & Head – Corporate Marketing, Branding & Communications, talks about how, CMOs are turning to a range of advanced platforms to pursue greater creativity and operational efficiency. Click below to Read Now: https://lnkd.in/gUVH2QQA #GenAI #creativity #marketing #HappiestMinds

My colleague Peri Z. Hansen recently spoke with The Wall Street Journal to address the question: "What's Happening With the Role of the CMO?" The volatility in the CMO role is likely to continue in the near term. To be effective, CMOs should focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies such as AI. But it's not just the CMOs who need to pay attention. CIOs, Chief Digital Officers, and Chief Data Officers must also consider the CMO as one of their biggest stakeholders as they pursue their digital, AI, and data strategies. Stay ahead of the curve and read the full article here: https://bit.ly/48wZWy3 #ai #digital #marketing #leadership

Great Perspective! "Like the CEO, a CMO should be delivering recommendations based not only on marketing KPI performance, but overall business performance. Investments in marketing need to align with overarching business needs." At Genware, we are working with dozens of C-Suite executives to deliver intelligent recommendations by combining KPIs, Business Performance, and Investments with smart AI models.

Unlock the power of Artificial Intelligence in marketing! 🚀 From personalized campaigns to predictive analytics, AI transforms how we connect with customers. Embrace the future and elevate your strategy for better results! #AIMarketing #DigitalTransformation #MarketingInnovation

Anticipating Evolving Marketing Trends The ability to balance creativity with strategic use of technology and data will distinguish forward-thinking marketing leaders from the competition. By prioritizing these four areas, CMOs can navigate current challenges and steer their companies toward sustainable success. Marketing leaders can play a vital role in fostering cross-functional collaborations and driving growth. By contributing data and analytics, they can make informed decisions that propel the business forward. https://lnkd.in/eVYWC_Xc Darin W. White