Genware ’s Post

Increasing volatility in the CMO role is likely to continue in the near term. To be effective, CMOs may want to focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies like AI. #marketing #leadership https://bit.ly/48wZWy3

A quick and interesting read….. Increasing volatility in the CMO role is likely to continue in the near term. To be effective, CMOs may want to focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies like AI. #marketing #leadership https://bit.ly/48wZWy3

My colleague Peri Z. Hansen recently spoke with The Wall Street Journal to address the question: "What's Happening With the Role of the CMO?" The volatility in the CMO role is likely to continue in the near term. To be effective, CMOs should focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies such as AI. But it's not just the CMOs who need to pay attention. CIOs, Chief Digital Officers, and Chief Data Officers must also consider the CMO as one of their biggest stakeholders as they pursue their digital, AI, and data strategies. Stay ahead of the curve and read the full article here: https://bit.ly/48wZWy3 #ai #digital #marketing #leadership

Increasing volatility in the CMO role is likely to continue in the near term. To be effective, CMOs may want to focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies like AI. #marketing #leadership https://lnkd.in/geU2TaFA

The role of the CMO has changed massively in recent years. Today, it covers everything from marketing (obviously), to AI adoption, digital transformations, creativity, and budget allocation. It’s little wonder some CMOs don’t know where best to prioritise their efforts. 🤔 To help guide them, we’ve gathered together our top CMO-related insights, including interviews with CMOs from leading brands like L’Oréal and Nestlé, and advice on how to unlock a new era of creativity through AI. 🤖 Discover the full collection here: https://lnkd.in/eUx36WJS #ThinkWithGoogle #Marketing #CMO

The role of the CMO has changed massively in recent years. Today, it covers everything from marketing (obviously), to AI adoption, digital transformations, creativity, and budget allocation. It’s little wonder some CMOs don’t know where best to prioritise their efforts. 🤔 To help guide them, we’ve gathered together our top CMO-related insights, including interviews with CMOs from leading brands like L’Oréal and Nestlé, and advice on how to unlock a new era of creativity through AI. 🤖 Discover the full collection here: https://lnkd.in/d8wbUbJk #ThinkWithGoogle #Marketing #CMO

The role of the CMO has changed massively in recent years. Today, it covers everything from marketing (obviously), to AI adoption, digital transformations, creativity, and budget allocation. It’s little wonder some CMOs don’t know where best to prioritise their efforts. 🤔 To help guide them, we’ve gathered together our top CMO-related insights, including interviews with CMOs from leading brands like L’Oréal and Nestlé, and advice on how to unlock a new era of creativity through AI. 🤖 Discover the full collection here: https://lnkd.in/dAMH9sKs #ThinkWithGoogle #Marketing #CMO

The role of the CMO has changed massively in recent years. Today, it covers everything from marketing (obviously), to AI adoption, digital transformations, creativity, and budget allocation. It’s little wonder some CMOs don’t know where best to prioritise their efforts. 🤔 To help guide them, we’ve gathered together our top CMO-related insights, including interviews with CMOs from leading brands like L’Oréal and Nestlé, and advice on how to unlock a new era of creativity through AI. 🤖 Discover the full collection here: https://lnkd.in/den5iWim #ThinkWithGoogle #Marketing #CMO

The role of the CMO has changed massively in recent years. Today, it covers everything from marketing (obviously), to AI adoption, digital transformations, creativity, and budget allocation. It’s little wonder some CMOs don’t know where best to prioritise their efforts. 🤔 To help guide them, we’ve gathered together our top CMO-related insights, including interviews with CMOs from leading brands like L’Oréal and Nestlé, and advice on how to unlock a new era of creativity through AI. 🤖 Discover the full collection here: https://lnkd.in/daQUdi2f #ThinkWithGoogle #Marketing #CMO

Managing increasingly complicated obligations! As capabilities and technology have advanced, achieving marketing goals and dreams has become more difficult than before. Traditional marketing tasks like brand, creative, and consumer insights, as well as more recent digital platforms like performance marketing, retail media, and social media marketing, fall under the purview of marketing leaders. It's all on the table. The responsibilities of CMOs have now broadened to encompass functional areas such as AI, design, innovation, commercial, and product skills. As a result, growth-marketing executives' work has become more complicated as they take on more responsibilities within their companies.