Michelle Boockoff-Bajdek

What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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Since many of you are in the midst of presenting your annual marketing budgets to your CEO, CFO, and board, I thought I'd write a quick post to remind people what board members actually care about when it comes to the marketing budget.

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A crisp and relevant piece by RJ Licata around -safeguarding your brand during a digital transformation. The points on #brandconsistency and Clear Internal Communication are pervasive and needs to sink in deep into the core #BrandKey and then come out from it. As RJ rightly mentions (excerpt below), I'd say this starts with the intent and ability to ensure the vision of the organization and its brand architecture is shared and understood across all levels- "Successful digital transformation also requires creative thinkers who are empowered to solve problems. You can develop them by investing in your corporate culture to promote innovation, ownership and collaboration." https://lnkd.in/g6gr3KvP

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Alisha Lyndon published this great article in Forbes earlier this year. Do the predictions hold up? Yes! From the conversations and research we've done at Enlyft, B2B organizations are putting increasing focus on 'ABM.' But we're also finding that many GTM teams still struggle to predict right accounts to focus on that truly match their ICP (and not just a firmographic cut). In some cases, building out AI-based predictive models is the answer. For others, it's leveraging unique data to enhance their current modeling and scoring efforts. Regardless, GTM teams need to make predictive models a priority. Ping me if I can share some examples of the work we do 👋🏻 #Enlyft #RevOps #Marketing #ABM Momentum ITSMA

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📚 I'm so excited about this new book for internal communicators! Joanna Parsons’ latest business book is packed with actionable insights for internal communicators. Why it matters: Leveraging creativity, curiosity, and technology can create measurable business impact. 📖 Parsons' book provides practical strategies and tools. 💡 It emphasizes the importance of innovation in internal communications. What’s next: 🎙️ Tune in to the WordBirds Podcast this season (coming this fall) to hear Joanna Parsons discuss: 🚀 Innovation in internal communications. 📊 Measuring the results of internal comms. 🎉 How leveraging boredom can create business magic.

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In this Gartner webinar now and it's a good one! So many excellent points on handling return to work, cost-cutting, the perceive threat of AI and more, from a leadership communications standpoint. Highly recommend! #storytelling #leadership #executivecommunications #employeeengagement

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Everyone keeps wondering why the average CMO tenure keeps getting shorter. I believe, at the heart of it, there's a communication gap. Marketing has become more complex. But a big part of our job is to provide clarity. When marketers start using jargon and acronyms, it can sound to board members and other C-level execs like they are speaking a foreign language. Likewise, marketing leaders often fail to link their work back to core financial metrics, or to go the extra mile to explain clearly how their efforts (and budget) impact revenue. Fortunately, there's a lot we can do to remedy this. Grateful to The Drum for featuring my advice on this topic, along with some of the things we do at Zappi and with Sumeru Equity Partners to bridge the gap. https://lnkd.in/eNcbw_bx #marketing #cmo

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If you’re a nonprofit looking for advice in forging corporate relationships, here are some best practices.

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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ANA's webinar "Unraveling the Mysteries of CDPs"! Dive deep into the data-driven marketing world with Zeta's President of CRM, Matthew Mobley; Christopher Marriott, President & Founder of Email Connect LLC; and Luke Ambrosetti from Snowflake. Experts will explore the critical issues of data sources, and the quest for the ultimate truth in customer data platforms. Register now to secure your spot! #DataDriven #Marketing #CDP

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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Check out the latest @pdxMindShare blog post: Cracking the Code: How to Optimize Workplace Communications for Maximum Impact https://ow.ly/2jBT50U8cWC #employeecommunications #employeeretention #communicationscadence

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Adtech powered by AI can increase efficiency and scalability for campaigns unlike we’ve seen before. However, one area that it’s going to have a challenging time replacing and likely won’t ever replace is the empathy and understanding of the human marketer. Humans are still better creative storytellers and can tap into the cultural nuance far better than AI. This is not about pinning one against the other. It’s about pairing each one’s strengths for better campaigns all around. A true balancing act! #Adtech #AI #MarketingStrategy

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Many CMOs I talk to are struggling to balance what seems like ever-increasing expectations with fewer resources. So how can you be successful? In the Chief Marketer article below, I detail key steps we've taken at ZoomInfo as well as learnings from countless conversations with other marketing leaders and analysts. Additional thoughts welcome!

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🚨 MAJOR BIAS WARNING🚨 It's not just my marketing background that has me thinking that everything is marketing... Well it probably is but hear me out. Check out my latest Forbes Nonprofit Council article and the summary below. Here’s why everything is marketing: 1. Understanding Your Reach: Know who you’re reaching—donors, supporters, social media followers. Understand the gaps, opportunities, and strengths. 2. Evaluating Engagement: Assess your current channels and events. Virtual meetups and dynamic storytelling can enhance your reach and connection. 3. Measuring Impact: Track both quantitative and qualitative outcomes. Testimonials and case studies tell your story better than numbers alone. 4. Power of Positioning: Create a distinct identity that resonates. Highlight your unique approach and success stories to attract more support. Embrace the REP (Reach, Events, Positioning) Framework for strategic planning. It’s not a one-time thing—refine your strategies regularly based on feedback and data. #NonprofitLeadership #MarketingMindset #StrategicPlanning #ImpactfulGrowth Ready to think like a marketer? Let’s connect! 💡🔍📈

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