Bryan Law’s Post

📢 Exciting Update: Introducing Half-Day Strategy Sessions! 📢 In my journey as a Fractional CMO, I've discovered something interesting: sometimes brands aren't quite ready for a fully engaged fractional CMO, but they still need expert guidance to level up their marketing game. That's why I'm thrilled to announce my new offering: Half-Day Strategy Sessions. Here's the deal: - 4-hour in-depth strategy session with your team - Custom marketing strategy tailored to your brand - Immediate "punch-list" of action items - Detailed inventory of your marketing blind spots - Campaign ideas for the next 1-6 months No constant oversight needed. Just focused, actionable strategies to give your marketing efforts the boost they need. Great for brands with an internal marketing team that needs new ideas and c-suite level strategy to boost their revenue. Think of it as a marketing power-up for brands who want to: ✅ Gain clarity on their marketing direction ✅ Identify and address their biggest marketing challenges ✅ Get expert insights without a long-term commitment I have room for TWO of these strategy sessions in Q3. If you're ready to supercharge your marketing efforts, let's chat! Drop a 👋 in the comments or DM me to learn more. Let's make your marketing work harder for you! #FractionalCMO #MarketingStrategy #BusinessGrowth #EntrepreneurTips

Staying calm and carrying on isn’t always the solution. When your marketing strategy feels depleted, you can’t just push through. You need to find a new source or refill the one you have. That’s where I come in. I’m Holly, your prospective Fractional CMO. What does this mean for you? It means revitalizing your marketing strategy with intention and expertise, so you not only survive but excel. Let’s discuss strategic confidence....not the superficial kind, but the genuine assurance that your marketing efforts are truly impactful. In a world full of uncertainty, you need more than quick fixes; you need a robust strategy executed with skill and clarity. True confidence in marketing means: 🔹 Defining Your Vision: Crafting a marketing plan that aligns with your unique goals. 🔹 Effective Execution: Running and refining campaigns that deliver measurable growth. 🔹 Insightful Analysis: Using data to keep your strategy on track and effective. 🔹 Seamless Collaboration: Integrating with your team to boost your brand’s success. Confidence in your marketing approach leads to meaningful changes, stronger connections with your audience, and achieving your boldest business objectives. It’s not about seeking external approval; it’s about having the right guidance to build from within. Let’s refill your marketing tank and propel your business forward with confidence. Ready to start? Send me a message or book a call to see how we can make this happen together. #FractionalCMO #MarketingStrategy #BusinessGrowth #MarketingExpert #MarketingTips #BusinessTips

The 3 biggest mistakes in Account-Based Marketing. Are you making them? ABM is powerful, but even the best teams fall into these traps: ⚠️ Mistake #1: Chasing too many accounts. Trying to target everyone dilutes your efforts. Focus on fewer, high-value accounts for real impact. ⚠️ Mistake #2: Misalignment between sales and marketing. If your teams aren’t aligned, your strategy will fail. ABM thrives on collaboration and shared goals. ⚠️ Mistake #3: Generic messaging. Your target accounts don’t care about generic content. Craft tailored messages that resonate deeply. How to avoid these pitfalls? → Start small. Focus on quality over quantity. → Align your teams with clear communication. → Invest time in understanding your accounts. New to ABM? Wondering if your organization is ready for this strategy in the new year? Get my ABM Readiness Checklist now! Simply do this: 1. Like this post 👍 2. Comment "ABM" 3. Connect with me (You must connect with me so that I can DM you) And I’ll send you the file directly via DM. Are you a seasoned pro? Which mistake has held your ABM strategy back the most? Share below—I’d love to hear your insights!

Introducing our latest blog: ""Turbocharge Your Business in Just 2 Weeks: The Think Pipeline Approach to Rapid Campaign Setup." At Think Pipeline, we pride ourselves on delivering exceptional results with unmatched efficiency. Our streamlined campaign setup process typically takes less than two weeks, setting the stage for your business to soar to new heights. Curious about our process? Here’s a sneak peek: 1️⃣ Training Session: Understand your unique value proposition and target audience. 2️⃣ Briefing Document: Capture your vision and objectives in detail. 3️⃣ Data-Driven Strategy: Develop a robust campaign kickoff plan. 4️⃣ Regular Check-ins: Maintain transparent and collaborative communication. 5️⃣ Let's Go!: Launch your campaign with precision and impact. Ready to transform your business? Dive into the full blog to learn more about our rapid ramp-up period and how we can help you achieve greatness! 💪 https://lnkd.in/esXFziY2 #ThinkPipeline #BusinessGrowth

Most of my clients are 50+ and eager to dive into digital marketing. They're ready to learn how to generate leads and grow their business online. But not everyone is open to change. In business, there are two types of people: those who adapt and those who resist. Don’t worry about convincing everyone—focus on connecting with like-minded people who share your vision. Collaborate, upgrade, and grow. 🚀 Ready to take your business to the next level? Let’s connect! #DigitalMarketing #LeadGeneration #BusinessGrowth #Collaboration

It is [funny|frustrating|amazing|insane] how many organizations are shouting into the void and wondering why their message goes into the ether. While this video is high-level concepts, it is on point in terms of the need to develop a proper GTM strategy and execution plan.

One of the many reasons I love marketing to marketers is because I get to ask myself things like, "Would I find this [insert asset here] valuable?" And for years, I have been wanting to host a virtual event where every single session has an asset where the answer to the above questions is, "Hell yes, I can start using this today." But that is definitely not an easy thing to pull off. But the time has come for me to stop dragging my feet and just make. it. happen. So say hello to Pipeline Summit - 2025 Planning. My Everest 😅 On December 11th, we will be hosting this 3 hour virtual event where every single session has an associated asset, guide, or blueprint that I would actually use in my marketing strategy planning. The event will flow through an entire planning process including: ✅ Getting CEO sign off ✅ Forecasting pipeline targets ✅ Locking in channels for the year ✅ Reporting on success I am in the final stages of locking in some amazing speakers for these sessions and can't wait to roll out the full lineup. But also, thank god it is the holiday season so I can stress eat my feelings as we pull this thing off over the next month. If you want to save your spot for this event, you can register here: https://lnkd.in/g2YZbsDH

Every company is trying to grow more efficiently these days. Here's something that will help. Have your marketing and sales teams start using integrated revenue campaigns. An integrated revenue campaign is framework to help align teams around the same GOALS, same AUDIENCE, and same MESSAGING. The net of it is you get your GTM investments much more united and aligned. Designed right, these types of campaigns help each person execute their part of the campaign to their highest potential. I've teamed up witth Doug Davidoff to host a webinar all about this in a few weeks. https://lnkd.in/ewCJ-Uzk Here's what we'll be covering.👇 Designing a Team to Create Opportunities: Understand how to build and structure your team for maximum efficiency and opportunity creation. Collaborative Efforts to Close More Deals: Discover strategies for fostering collaboration across teams to drive higher close rates. Structuring RevOps for Maximum ROI: Learn the best practices for organizing your revenue operations to achieve the highest return on investment. Creating Attention-Grabbing Campaigns: Explore innovative ways to design campaigns that captivate your audience and drive engagement. The Cost and Impact of Failure to Integrate: Learn about the real-world consequences of a disjointed go-to-market strategy, with examples of how organizations can unintentionally hinder their own success. I know from personal experience that integrated revenue campaigns can be a game changer for an organization. It takes the right APPROACH, the right DISCIPLINE, and the right LEADERSHIP to make it happen.

🎉 We are thrilled to announce a panel of speakers for out Signal Based Marketing Summit! We are incredibly excited to be having Ragen Dodson, Lashay Lewis, and Moni Oloyede joining our speaker line-up. 🙌 🎤 To get you as excited as we are, here's a little bit about each of our panelists: ✨ Ragen Dodson is an accomplished marketing leader specializing in demand generation and marketing operations. With a strong background in visual communication and design, she blends creative insight with data-driven strategies to drive impactful marketing initiatives. Ragen is recognized for her ability to craft compelling narratives and lead successful campaigns that enhance brand awareness and accelerate pipeline growth. Passionate about empowering others in the marketing space, she shares her expertise through engaging talks and workshops, inspiring the next generation of marketers to embrace innovation and strategic thinking. ✨ With over a decade of experience as an in-house content strategist, Lashay Lewis now empowers businesses as the Founder of Authority Plug. She has successfully increased blog conversions, achieved numerous first-page SEO rankings, and driven seven-figure inbound pipelines for her clients. Specializing in bottom-of-funnel marketing, Lashay helps marketing leaders generate inbound leads and sales through strategic blog content. ✨ With 20 years of business experience, Moni Oloyede is a driving force in strategic marketing. As a thought leader, Moni has appeared on podcasts and renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals, and community involvement. As the owner and founder of MO MarTech, her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection. If you'd like to hear from our fantastic panelists and our other incredible speakers please register for the Signal Based Marketing Summit here: 👇  https://bit.ly/3zMmwau #B2BEvent #BuyerIntent #Marketing #Strategy #B2BSales #DataDriven #GTM #Signalbasedmarketing #tech #thoughtleader #sales #gtm #intent

Maximize Your Skills: Learning from a Fractional CMO Discover how junior marketers can harness strategic exposure from a fractional CMO. This video covers key insights on aligning daily tasks with company strategy and understanding essential metrics and KPIs to enhance your marketing impact. #MarketingTips #FractionalCMO #CareerGrowth #KPIUnderstanding #StrategicExposure #JuniorMarketer #MarketingSkills #BusinessStrategy #MetricsMatter #SkillDevelopment