Great insights on the latest #OTR podcast—Brett Hannath, Intel's #CMO talks about the tech company's innovative partnerships with AWS, Google, and Microsoft, and how brand storytelling is transforming their approach to reach end users. Absolutely worth a listen.
In Episode #031 of OTR podcast, Rick Currier sat down with Brett Hannath, CMO of Intel Corporation to discuss his pivotal shift from consumer to B2B marketing, while also highlighting why AI inference is the real game-changer. Brett shares insights on Intel’s edge in the hyperscaler arena and their mission to lead in silicon innovation. From key partnerships with AWS, Google, and Microsoft to redefining the value of the Intel brand, Brett dives into Intel’s unique approach. As Brett explains, “It’s no longer just about putting the Intel logo on a program. Today, it’s all about taking a storytelling approach to reach the end user.” Discover how Intel is shifting the way partnerships are done, all while meeting the evolving needs of customers. Tune in and hear how Intel is leading the charge! 🎙️https://ow.ly/iHyy50U1K5n #Intel #OTRPodcast #MarketingInnovation #SiliconLeadership #PartnerMarketing #CloudComputing #TechInnovation #AI #CIO #Leadership #B2B #B2BMarketing #StoryTelling