Matthew Smolenski

Whether you're ready to embrace a data-driven renewals strategy or just seeking tips to boost your renewal process, this whitepaper is for you. Discover actionable advice, solutions, and practical steps to streamline renewals and strengthen customer relationships. » Dive into MODintelechy's "Operationalizing B2B Renewals Data" whitepaper - packed with insights and straightforward solutions tailored to all your #B2B renewals needs.

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/4f34tfs

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Forrester’s Rick Bradberry and Amy Hawthorne share their thoughts on the need for Revenue Process Transformation and introduce the Forrester Opportunity Lifecycle at #B2BSummit.

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Customer feedback often defies conventional wisdom: silence doesn’t mean satisfaction. Learn how to ask the right questions and create a #VoC program that drives real impact in Merkle's blog: https://bit.ly/3BhVmt6

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CMOs are adapting to a new normal filled with challenges and opportunities. Discover key findings and actionable strategies from our report on the future of #CX in this Merkle blog: https://bit.ly/4gxPevs

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More data means more B2B marketing KPIs to choose from. This article from BOL breaks them down by buyer journey stage and channel to help you decide what to track. https://hubs.ly/Q02wJ9lK0

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What are the three biggest #CX trends in hospitality that every marketer should know? Merkle's Courtney Trudeau explains how the landscape is shifting in Hospitality Technology: https://bit.ly/41EpRns

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CMOs are adapting to a new normal filled with challenges and opportunities. Discover key findings and actionable strategies from our report on the future of #CX in this Merkle blog: https://bit.ly/40ZFi9z

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Harnessing the power of data is one of the best ways agencies can meet evolving market conditions and consumer expectations. Here’s how your agency can start using data to drive revenue and efficiency. http://spr.ly/6043lLmud

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As AI applications continue to expand and evolve, agencies are blazing the path to identifying the most effective methods to leverage their capabilities for clients. Data Axle’s President of Enterprise Solutions, Thomas Zawacki, gave his advice along with other industry experts for Forbes in their recent article, “How To Incorporate AI To Solve Agency Clients’ Pain Points.” “To be successful, John Wooden famously said, ‘Be quick, but don’t hurry.’ This sentiment is important for agencies evaluating AI benefits, as there is often an ‘artificial’ sense of urgency to do something. My advice? Unplug. Take the time to develop a strategy that considers your clients, their customers and your employees. Lead with purpose, authenticity and empathy. The rest will fall into place.” #industryinsights #expertinsights #mondaymotivation #AI #Agency #Problemsolving #AIBenefits

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