Tom Miller’s Post

Thanks Sam Thompson for moderation and speakers Vered Levy-Ron, Max Bennett, Madeline Parra , Tom Dwyer and Kimberly Morgan for great conversation on optimizing digital commerce! Takeaways from the panel - 1. Chatbots on PDPs do better to assist shoppers with deeper q&a to speed shopping decisions than homepage. 2. Visual commerce can increase shopper loyalty by up to 50%. 3. Avoid zero search results on your site. Missed opportunity to engage better and a lost customer. 4. Creating pre-order experiences can sell all inventory and manage supply chain. 5. Post purchase experience drives retention. Pitney incorporates video message into package delivery via email to the recipient. Love me personalized video message. Ditto that!

Fun experience! I am happy to share that my first single-author paper has been officially published in the @Journal of Marketing Communications, titled "What Has Changed Us? Investigating Consumers’ Behaviors for M-Commerce: Comparing the Pre- and Post-Pandemic Eras." This research explores the associations between different types of customers (in-store vs. online), perceived security, and behavioral intentions toward adopting m-commerce before, during, and after the COVID-19 pandemic by conducting two studies in 2020 and 2023. Feedback and suggestions would be highly appreciated!

Last holiday season saw a 19% YoY growth even before Thanksgiving! Partner marketing is fueling earlier engagement—are you prepared for the shift? Explore the blog to leverage this momentum for 2024. https://okt.to/dHi6Tg #ShoppingTrends #ConsumerTrends #HolidayShopping2024

Product recommendations, based on our wishlists, historical search and purchase data, are definitely our trusty allies. But even the best sidekicks can sometimes let slip a little too much. 🤫 #ecommerce #retailmedia #intelligentproductrecommendations

8/14: Save the Date Reminder to register for Think Retail 2024 coming up on August 27th! goo.gle/4fH3cf2 With the holiday shopping season already underway, #ThinkRetail2024 is the perfect opportunity for marketers to learn how to make every holiday connection count. Secure your spot and gain the only-from-Google insights you need to thrive this holiday season. And learn more about how you can connect with deliberate shoppers today, on Think With Google. #ThinkRetail2024 #Google #GoogleAds #Marketing

Too many ecom brands overcomplicate trying to add more revenue via email. Here’s a quick fix: Segmenting your list. Instead of sending the same message to everyone, break it down by past purchases, engagement, or even location. A little personalization goes a long way—and you’ll start seeing more opens, clicks, and sales.

We live in a "skim-it-and-forget-it” digital age where consumers spend an average of nine seconds reading brand emails. Direct mail breaks that trend with engagement rate of 95% and is typically interacted with at least four times by the recipient. Learn how direct-to-consumer brands are leveraging the power of catalogs in 2024: https://hubs.li/Q02vKl5c0 #Catalogs #DirectMail #DTC

The rise 📈of #zeroclick search is definitely changing how consumers engage with brands and is pushing #ecommerce 🛒sites to find new ways to adapt. In her latest article for the #Oncrawlblog, Valentina Izzo explains the challenges and opportunities of this phenomenon. Check it out ⬇️ 🇺🇸 https://lnkd.in/ecURU3Bg 🇫🇷 https://lnkd.in/eRfmbtre

🚀 Boost Foot Traffic in Your Shopping Center with Effective Strategies 🚀 In the competitive world of retail, attracting more visitors to your shopping center is key to success. But how can you achieve this? Our latest white paper, "Driving Foot Traffic: 7 Effective Marketing Strategies for Shopping Centers," provides answers and practical strategies to increase customer flow. 📈 🔍 What will you find in this white paper? - Innovative digital marketing techniques - Strategies for on-site events and promotions - Tips to enhance customer experience And much more... 💡 Download it now and discover how to transform your shopping center into a magnet for shoppers! 📥 Download the White Paper: https://lnkd.in/ePx-FGct #Marketing #Retail #ShoppingCenters #Strategy #WhitePaper #FlameAnalytics

Marketers should focus on value-driven strategies this holiday season. With consumers becoming more budget-conscious, delivering real value through promotions, personalized offers, and loyalty programs can make a huge difference. It's not just about discounts—it's about building trust and long-term relationships. Stay ahead by understanding customer needs and offering meaningful solutions. #HolidayMarketing #CustomerValue #MarketingStrategy #BrandLoyalty https://lnkd.in/gBRiFkhf