Rob Burke

“Just because you don’t systemize something, doesn’t mean it’s going to magically stop happening.” Holy Bananas! That’s a rock-solid awesome insight from David Jenyns of SYSTEMology powered by systemHUB. He recently joined me on Sell With Authority to share how agencies can better use systems and processes to create what he calls critical client flow —  the flow to successfully deliver a final product or service to a client. Candidly, you can't systemize everything — and you shouldn’t try to. But if you refine that critical client flow — you create a business that thrives without being dependent on key individuals. Once you master this, you can identify the systems and processes that are key to day-to-day business operations and designate a team member to make sure they stay in line. I’m telling you, getting strategic about managing your systems and processes is a game-changer. It’s time to double down on systemizing your critical client flow. For the full episode, check out the link in the first comment. Onward with gusto!

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Utah Agencies are laying people off...... It makes me sad, and I want to help. The agency model is dying........ With the power of AI, it's all about consolidating and controlling where/what you can. 😎 Creative 😎 Messaging 😎 Audiences That's really it. You can pull a few levers, but any good ad buyer should have already done this. Now the best way to better performances is communicating effectively on what is working and what isn't, and continually improving. Leaning into AI and automations is CRITICAL! I'm amazed at what our team of 3 can do! We handle +$500k/month in ad spend. We make our clients millions. And we work out of my house...... We don't have a super cool studio. We don't have a stellar website. BUT! We keep growing and growing and growing. PLUS, we're more profitable then ever. It's almost like anyone with a computer can do our job....... so the best way to standout, is to do the job better than anyone. For example, We create relatively few campaigns, and instead focus our time & energy into quality. We test meaningfully. Strategize from statistically significant data. Execute like a Navy Seal Team. That's really it...... Don't let some big agency tell you they have the "secret sauce". They don't, or their wouldn't be layoffs...... Know anyone laid off by a large marketing agency? Send them my way. I'd love to show them how to find work directly with companies, either in-house or through freelance work. *chocolate is there to cover our secret sauce....jk"

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One of our agency's biggest problems recently was efficiency in Smartlead for inbox management. I can't lie. My background is not in automation / tech. All of you wizards on here using API calls, Airtable automation, and GPT 4o prompts used to sound gibberish to me. A super simple thing that we've implemented is taking the most common positive responses from campaigns and turned them all into subsequences. 1. Run an audit for your campaigns and determine what are the 3 most common questions / types of positive responses you get. 2. Create a subsequence answering those questions and add it as a tag 3. Get your inbox manager to categorize them properly when in the master inbox And boom. Subsequences will fire off automatically, and you'll save hours every single day typing out manual replies to leads.

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Ignoring the unique needs of your business when setting up shop online is like trying to fit a square peg in a round hole. 😕 At Colorado Springs Web Designs, we know that a tailored approach to pricing and specialized SEO, especially for Google Maps, is crucial for standing out. 🌟 Our $0 down, $97 per month model and hand-coded websites are crafted to meet your specific needs, ensuring smooth functionality and a stronger online presence. 🚀 Don't blend in; let's get you the attention your business deserves! Meet Your Shortcut To Success...The Online Domination Plan. ✨ #TailoredWebDesign #SEOStrategy #OnlineSuccess

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Do you sell consumable-based products? Here’s an email flow you NEED to utilize: Every consumables brand needs a replenishment flow. It sends a timely reminder email to customers, to re-purchase before they run out of their supply (and before the purchased product is going out of stock). This is one of the few instances where you can create genuine scarcity without forcing it. That’s the beauty of consumable products - by definition, they are consumed and must be repurchased often :) That’s why this flow is so important for your bottom line. If you’re unsure how to build a replenishment flow, send me a connection request. I’ll happily walk you through it.

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I'm a little obsessed with the new MarTech map from the folks at Chiefmartec.com and MartechTribe.com. In their new map, there are 14,106 MarTech solutions out there. https://lnkd.in/g4ysmQPr For the last couple of years, I've been trying to stay on top of all of the cool creative tools out there. There's soooooo many. I post frequently about some of my favorites. Here's what I know to be true: This acceleration is not done. In fact, it's only getting started. I don't believe anyone in marketing should commit to any long term contract with anyone in this space. Everything will be disrupted. But, you have to so something. You have to get your feet wet, or you will be disrupted. And by you, I mean you and your company. Take a breath, take a step back, and find one problem to solve with GenAI and these new tools. Then, do it again. By solving one or two problems now, you'll be pointed in the right direction and more prepared for the new future. #martech #contentmarketing #genai https://lnkd.in/g4ysmQPr

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It’s crazy how much a simple digital form can improve a process/system. Use forms for things like: - Post call dispositions/CRM notes - Submitting a scenario to a “help desk” - Triggering workflows between departments Use a form builder that supports Zapier integrations (like Google Forms even), and you can use those forms to trigger automated emails, CRM changes, spreadsheet updates, and more. Or if you used HighLevel, you’d have all of this in one spot. Comment or shoot me a message to learn more.

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🚩 Who owns the right to your website if you part ways with your developer? I've heard this story before: — Client hired an "affordable" website building company/service. — After initial payment, customer service starts to suffer and changes/updates aren't made. — Client decides they want out. — Company holds their website hostage. — Client has to pay for an entirely new website to be built. Make sure whatever contract you sign that YOU retain the rights to the service you are paying for, and don't let your site get held hostage.

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🚀 Flashback to 2010: Diving Deep into SEO's Evolution 🕒 Reflecting on the foundational years of SEO, I recall a particularly insightful conversation with my friend Mike, who was running a digital agency in Oregon at the time. We exchanged numerous observations, and here’s one of mine that stood out: "While analyzing title tag lengths for Yahoo back then, despite common beliefs that Yahoo displayed up to 120 or even 72 characters, I discovered that it actually showed only up to 61 characters. This was likely due to a new change, possibly influenced by Yahoo's collaboration with Bing. Such insights hinted at an imminent alignment of standards between Yahoo and Bing." This discovery was a pivotal moment in understanding how search engines continuously evolve, often in partnership, influencing how we approach SEO. Reflecting on these shifts helps us appreciate the dynamic landscape we navigate today. #SEO #DigitalMarketing #SearchEngineOptimization #Yahoo #Bing #MarketingEvolution #LinkedInThrowback

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Dealers, GMs, GSMs—here’s a harsh reality check: those 15 banners you’re cramming into your homepage slider? They’re a total waste. Here’s the cold, hard data: less than 1% of your website traffic even bothers clicking on a banner slide. And out of that tiny 1%, a whopping 93% only click on the first one. Let’s break it down: Your site gets 20,000 visits. Only 200 people click a banner. And just 14 of them click on anything other than the first banner. So, you’re telling me that the most valuable piece of real estate on your entire site—your hero, above the fold—is being wasted on a short-term message that’s already covered by your tier 2 and tier 3 ads…that hardly anyone clicks. That prime spot should be used to hammer home your dealership’s core message to your customers. Stop thinking about what feels good for marketing and start paying attention to what the data is screaming at you.

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More Friday afternoon Local SEO! Aka "procrastination": If you haven't built your own grid ranks, you are missing out on some interesting ways to get an idea of what's going on. Check out this grid rank for a two location business. At a high level, they are doing pretty well with an avg Local Pack position of 1.96 across 23 keywords in two different cities. But we can quickly see that the city on the lower right, Houston, is not performing as well.

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Most small marketing teams duct tape their tech stack together. But this isn’t necessarily a bad thing. I believe more teams should embrace it. You don't always need an all-in-one ABM platform or "productivity suite" for your team. If you stay nimble and stitch together your tech stack with a purpose, it's a major advantage. Here's why: ➡️Provides flexibility - you can kill a SaaS subscription if a specific product doesn't fit well and decisions happen quickly ➡️ Creates a positive impact on cashflow - with smaller point solutions, you don't get stuck in long-term annual deals (and major upfront payments) ➡️ Gives opportunities for phased implementations - you can incrementally bolt on different applications as you grow your team (and the sophistication of your marketing initiatives) ➡️ Reduces load on resources - when you bring on a large all-in-one platform, you often need a corresponding FTE to manage it; smaller bolt on solutions don't necessarily require the same lift from your team ➡️ Provides ability to test & find the best solution - Not sure what the best outbound email tool will be? Test a few of them at the same time (using a trial or one-month test period) and kill the one that doesn't fit When you duct tape your tech stack together, each tool serves a unique purpose. This allows your team to tailor your tech stack to specific needs. With my agencies, we do a lot of this type of testing ourselves. We stay nimble and constantly experiment with different technology. Our clients benefit from the experiments we run. Ultimately, it’s not about the tools within your tech stack. It all comes down to your business process and how you use them. With the right guardrails, a duct-taped tech stack can be a powerful asset. How do you test different technologies within your marketing team?

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If you want your #manufacturing website to be a sales engine, effective customer education is essential. Manufacturers can leverage HubSpot's lead nurturing systems to transform how you educate your clients, enhancing their understanding and engagement with your products. Why focus on educating prospects? 👉 Manufacturing products are complex. Clients who fully understand their features and benefits are more engaged and more likely to invest further. How to educate potential customers better: 1. Segmented learning: Tailor educational content based on client knowledge and needs, ensuring relevance and accessibility. 2. Automated content delivery: From welcome emails to advanced feature updates, all content is delivered through HubSpot's automated systems, making you more efficient. 3. Feedback-driven optimization: Continual feedback via HubSpot helps you improve content, making it more impactful over time. The impact to your business? ✅ Faster sales cycles ✅ Higher client satisfaction and retention ✅ Clients are equipped to make informed decisions about our products, boosting their operational efficiency. By integrating education into our sales process, you’re empowering customers while selling. #Manufacturing #ClientEducation #HubSpot #LeadNurturing #BusinessGrowth #Innovation

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Brand evangelists as a salesforce... We unlocked 2,000 doors nationwide by turning our DTC customer base into a salesforce, encouraging them to request our products at their local grocery store. Why did they do this? DTC is inconvenient... -DTC prices were higher than in store. -Free Shipping threshold mean users would buy 4-6 pints. -Shipping schedule was only 3 days per week (frozen shipping logistics). The shift benefited both us as a business, and our customers. But we wouldn't have gotten there if we didn't learn DTC first. #dtc #digitalmarketing #entrepreneurship Ani Blinova-Wolff

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If you use Print Media Marketing, you have to read this. If you're still using traditional print marketing as a tactic and are not keeping up with new smart flyer marketing. Your competitors might have the upper hand on you. Sending basic postcard flyers with that same print everyone else is doing will give you minimal ROI. It's time to start thinkin outside the box and getting creative with your design and approach. Sure you can Geo-Farm and create brand awareness, but you aren't able to see what houses have viewed your print media, and heck you dont even know what they've been viewing on your website when they enter your website from your flyer. Wouldn't you want to engage with the exact home address that has been in and out of your website from the time they engaged with your print marketing? Or have the tool to know when they re-entered your site with real-time notifications after they scanned your QR code? Maybe with all the addresses collected after scan, you direct mail the houses that are actually interested in your marketing? Wouldn't it be nice to see how many time a home address has entered your site so you can gauge their interest, and view exactly what that home address has been viewing on your website? You see, these are only some of the things that you can do with QR Pinpoints' features. This is why we are the most in-depth QR code program on the market, and literally changing the way people engage with their prospects. QR Pinpoint is designed and tailored for print media marketing. It's time to start thinking outside the box and start engaging with your prospects with precision.‍

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There's a massive difference. It's the difference between commonly used words strung together to sound like everybody else's website versus focused, targeted, powerful and consistent messaging that actually captures attention. What do I mean? Are you ready to have a website that isn't just vague BS and pretty pictures? Are you ready to speak the language of your target audience? Are you ready to finally make it happen? Then we should definitely talk. I do it every day for my clients. I take who they are and who they help...and I write the words that connect and convert. So if you're ready, really ready, I'm here. Let's fix your website. Let's speak to your audience in a way that moves them to ACT. Because I AM #therightwriter for getting it done.

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I am working with a company who is being "held hostage" by their web designer, as in "give me $18,000 or I won't give your domain name back." As I understand it, my client and the web design agency disagreed as to how complete the new website was. So the web designer took the site down. (The designer wasn't working on a development server, but on the live site. Another mistake, IMO.) That's how the client learned that they no longer owned the domain name - it was no longer in their Registrar account. The web designer moved it to a different registrar, under their name. This is stealing. You need to be very careful who has access to your domain name. If your website files are stolen/messed up/lost, at least you can rebuild a website. If your domain name is stolen, you may never get it back.

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