Nataly Kelly’s Post

Marketers are meant to master communications. Yet, we often struggle to help non-marketers understand our world. When CMOs constantly use marketing jargon, it's difficult for other execs to even understand what they're talking about. It's a language barrier. And it's surprising how often it happens in the boardroom. Here are a few suggestions I shared in a recent article with The Drum: - Find a “bilingual” CMO who is fully proficient in both the language of marketing and the language of the boardroom - Place more marketing experts to serve directly on boards, or to advise board members and help "translate" marketing topics - Learn to speak each other’s languages... but know that this takes time, trust, and commitment. #marketing #CMO #CEO #CFO https://lnkd.in/eNcbw_bx

You’ve probably heard of a marketing director or a marketing consultant. But have you heard of a fractional CMO? Through the years, I’ve functioned as all of these. It’s all about helping the client with what they need. Recently, I participated in a Roundtable at Marketing Leaders Connect to discuss fractional CMOs and what they do. Big shout-out to Karen Pomazal for the invite! The conversation was eye-opening and inspired this blog which explores what a fractional CMO does and why you may need one. Enjoy! #BigIdeasWriting #CMO #FractionalCMO https://lnkd.in/gA8JCXwU

It's crucial for CMOs to ensure CEOs grasp the fundamental importance of marketing in driving growth. Check out this insightful article on how CMOs can effectively shape this narrative! #CMO #MarketingStrategy #BusinessGrowth

How has the landscape for #CMOs and #marketing leaders changed in recent years? Robin Grainger joined a panel discussion to share his insights - and some important solutions - more below ⬇

The Marketing Bloodbath: Why CMOs Keep Getting Fired **The Harsh Reality** Let’s cut to the chase: If you’re a CMO and your messaging playbook sucks, you’re out. No sugar-coating, no excuses. When CEOs and CROs call me in, it's because their marketing is so generic, it could put you to sleep. We’re talking about marketing so bland it’s as if they’re trying to sell air. They’re watching their innovations drown in a sea of mediocrity, and frankly, they're fed up. And they are not waiting for you to deliver on “oh yes, I can do that.” Because it was you who should have delivered that a year ago. **The CEO's Nightmare** CEOs are facing a nightmare: their sales teams are stuck in an endless loop, explaining basic product features over and over, getting nowhere fast. Demos are dragging out, closing deals is slower than molasses, and meanwhile, the competition is eating their lunch. These leaders know the stakes—they need their message to cut through the noise and make an impact. They’re watching their market share evaporate because their marketing is missing the mark. **Why CMOs Are Getting Axed** Here’s the brutal truth: CMOs are failing. They’re playing it safe, sticking to the same old playbook that’s not just outdated—it’s ancient. They’re telling weak stories filled with corporate jargon that nobody cares about. They’re stuck in their ways, scared of AI, and throwing tired gimmicks at the wall hoping something sticks. It doesn’t. And when CEOs see this, they’re not patient—they’re angry. **My Role in the Bloodbath** I’m the guy CEOs call when they’re done with the BS. When I step in, CMOs often step out or are shown the door. Why? Because I do what they should have been doing all along: creating powerful, compelling messaging, websites and presentations that resonates, that sells. I help CEOs cut through the noise and get their innovations into the hands of their ideal customers. It’s not pretty, and sometimes it feels like I’m walking over another CMO’s grave, but guess what? This is business. Adapt or get out of the way. ——- So, here’s the deal: If you’re a CMO stuck in your old ways, start updating your marketing religion, or you’ll be the next one out the door. CEOs want results, not excuses. They want marketing that works, not marketing that’s safe. If you’re not ready to deliver that, prepare for the fallout. The game has changed, and if you’re not changing with it, you’re done. #startwiththeproblem #leadamovement #b2bmarketing

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sGZNV0

Welcome to the life of today’s CMO. No longer confined to managing a brand and its messaging, the post’s responsibilities have swelled to include a host of disciplines. And some CMOs have mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multiskilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. What’s more, they can represent the customer perspective. https://lnkd.in/edTgpQzf

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sGXSx0

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sGZNW0

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sGY_z0