Tracy Hansen

Some awesome tips on Account-based Marketing from Karine Regev. Marketing into large organisations is complex and hard to measure. These ideas use data to make it less of a lottery.

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Alisha Lyndon published this great article in Forbes earlier this year. Do the predictions hold up? Yes! From the conversations and research we've done at Enlyft, B2B organizations are putting increasing focus on 'ABM.' But we're also finding that many GTM teams still struggle to predict right accounts to focus on that truly match their ICP (and not just a firmographic cut). In some cases, building out AI-based predictive models is the answer. For others, it's leveraging unique data to enhance their current modeling and scoring efforts. Regardless, GTM teams need to make predictive models a priority. Ping me if I can share some examples of the work we do 👋🏻 #Enlyft #RevOps #Marketing #ABM Momentum ITSMA

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🚨 TODAY‼️ Using Webhooks to Transfer Data: Increase Agility in Your Marketo Instance https://lnkd.in/d_wuG5wA Join Darshil Shah, John Grundy and me for the Marketo Deep Dive webinar TODAY and learn how to leverage webhooks to streamline data transfer within your Marketo instance. Don't miss this opportunity to: - Gain valuable insights on what webhooks are and how they work - Discover examples of how they can be powerful tools within your Marketo instance. - Ask your questions and get expert advice during the live Q&A. This session is perfect for you if: You're looking to optimize data flow within your marketing automation processes. You want to explore alternatives to traditional APIs for Marketo integrations.

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Are we over investing in #MarTech? That question lead to a fun conversation with Mike Allton and Robin Dimond on the MarTech show podcast. We touched on the data overload that creates a "fog of marketing" for teams, the need for a marketing system of record, better #CMO-#CFO relationships, and a bunch more topics. Fun time, check it out. https://lnkd.in/eQyyURj3

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To better understand marketing impact, distinguishing between attribution and measurement is important. Customer acquisition is rarely linear. How do you track your customer journey? What metrics matter to you? #marketing #analytics EBW Consulting

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The importance of a strong brand in your demand generation and ABM strategies is more critical than ever. However, there’s a disconnect between what we’re saying versus what we’re doing in marketing and where we are spending our hard fought cash. The debate over "brand versus demand" is outdated. Your brand isn't a separate component to your demand generation engine—it's the ecosystem from which all demand is built. When the economy slows, the knee-jerk reaction, especially in B2B, is to slash "nonessential" budget items like marketing and, particularly, brand development. But this ignores the fact that a brand's influence is long-lasting, reaching far beyond the immediate fiscal year. Customers engage with your brand long before considering a purchase. Every touchpoint is an opportunity to create a connection. A cohesive brand strategy ensures that each interaction is infused with your brand's character, creating a consistent and memorable customer experience. Would you agree? https://lnkd.in/eJmsKvMV #brand #demand #marketing #abm

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⚡️DATA ALERT⚡️ The banking & CU industries are different than they were a decade ago. I've been waiting for an updated take on what it means to be someone's primary financial institution. The wait is OVER! 🥳 In 2023, Neobanks won nearly half of all checking accounts. Consumers now manage relationships with dozens of financial providers, and everyone is glued to their phones. What does it take to win PFI status in a mobile-first era? Download the report to find out. https://lnkd.in/gTJ8Hs2z

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What is the GTM strategy that helps early stage companies scale? Garrett Jestice shares some great success stories on today's episode of what works to go from zero to growth. Remarkable Marketing Podcast

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As trends evolve, so should your email marketing strategies. These five innovations are poised to drive engagement, reveal deeper insights, and create more immersive experiences for your audience. Did I forget anything? Comment below.

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How often do you rely on incomplete data or your gut instinct to make decisions? How often does your team struggle with the same issue? When your business does not have access to good data, you may encounter various problems that can negatively impact operations and decision-making processes. Without reliable data, it becomes difficult to make informed decisions regarding resource allocation and workforce planning. Workforce analytics software can help you identify areas for improvement, optimise your workforce, and make better-informed decisions about your talent strategy. My blog covers four areas where analytics improves decision-making ... https://buff.ly/443GFC4 #WorkforceAnalytics #WorkforceManagement #Tambla

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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"Migration of existing users begins tomorrow for Adobe Marketo Engage". As if millions of voices suddenly cried out "NO" and then were suddenly quiet! Anyone who is currently in the process of migrating #MarketoEngage to #AdobeAdminConsole knows how easy (or not easy) this is. The way users were added and removed in Legacy Marketo compared to the Admin Console represents a significant shift in process. At GNW Consulting, we held a user group in early January that walked through the ideal process of setting up the Adobe Admin Console for Marketo. We've been getting this question a lot recently, so here's the original slide deck that should help! Enjoy. Link: https://lnkd.in/g5Zf6T9H #Marketo #MOPs #RevOps #MAPadmin #MarketingAutomation #Adobe #Marketo

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Katie Buck Wheeler, Brett Bothe, and Ben Marullo hosted an exceptional session yesterday reviewing the Salesforce 2024 State of #Marketing Report. It is a must-see session for Marketers to help you align your team with current trends and strategies shaping marketing today. Some common themes are adopting #AI, #Analytics, and #Personalization. https://lnkd.in/egqniqCn #B2BMarketing #ABM #ModernMarketing

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How often do you really use GenAI? Are you being proactive with it - or are the GTM tools you use leveraging GenAI capability? With our recent survey for Sales and Marketing leaders, only 27% say that GenAI is a 'daily habit.' Check out the eBook! #Marketing #Sales #RevOps #GenAI

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How can you drive growth with marketing that doesn't waste a lot of money and is profitable? In today's episode CMO Angela Frank shares strategies from her latest book on marketing ecosystems that helps marketers sell more by doing less. https://lnkd.in/eiMcmddN

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Looking for a research firm which truly partners with you? Need a trusted sounding board and advisor to partner with you on your marketing strategy and initiatives? Forrester is a research and advisory firm that works on your side and by your side to help deliver your role-specific business outcomes and strengthen your teams. Discover more.

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Earlier this year, Adobe announced that it was developing a B2B version of its popular Adobe Journey Optimizer solution. What is it and how does it complement Marketo? Our Stephanie Black shares what you need to know in her latest blog post. #b2bmarketing #revenuemarketing #martech

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Dan Callahan Sr Account Manager at CI Web Group Unlocking Advanced Reporting: Strategies to Maximize Revenue Potential Discover how advanced reporting can revolutionize your business. Learn how to leverage insights to optimize performance, enhance strategies, and improve revenue generation across departments. Join the conversation on maximizing growth and collaboration. #AdvancedReporting #MaximizeRevenue #OptimizePerformance #BusinessGrowth #Collaboration #SalesStrategy #PerformanceImprovement #DataInsights #RevenueGeneration #BusinessOptimization

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From siloed reporting to changing consumer behavior, creating an effective marketing analytics strategy is no small feat. Forbes Technology Council gathered insights from industry experts, including our president, Eron Kelly. If you're looking to enhance your marketing analytics strategy and drive meaningful results, this is a must-read. https://ow.ly/OqaR30sErCO #DataDrivenSolutions #MarketingAnalytics

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