Tim Carr

At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4eT813C

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"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

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E-commerce remains a small part of retail — 16% of total retail or 22% of core retail as of the second quarter — but has lately contributed more than its share. Over the past four quarters, e-commerce drove 53% of growth. In the past, it was closer to 30%. It is interesting to see that, relative to 6.5% e-commerce growth, the largest retailers, Amazon and Walmart, and new upstarts from China, Shein and Temu, are outperforming the market. Meanwhile, many smaller players, including eBay and Etsy, saw flat or negative growth. #ecominsights https://lnkd.in/eqrKEv47

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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I’m excited about what the future of retail media means for our media tech clients but also for marketing leaders in general. BCG does a great job outlining why CMOs will want to increase retail media spend—and how RMNs need to step up their game to help them justify greater investment. If we are to believe analyst projections of $100 billion in U.S. retail media spend over the next 2-3 years, it seems many of the items on BCG’s RMN “to-do” list need to happen, especially: - Offering a more seamless customer experience across online and in-store to boost performance across the full consumer journey - Providing more and more data and actionable reports to enhance transparency, insight, targeting, and personalization - Deepening relationships to deliver increasingly tailored media solutions that are unique to each advertiser and its consumers - Achieving a level of sophistication that matches—or at least approaches—the performance, scale, and precision of leading digital ad platforms like Google and Meta (e.g., as Amazon has done) https://lnkd.in/gKJ53T-x

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Disney Advertising and Walmart Connect are joining forces to formulate a more effective strategy around their retail shopping data. With first-party data slowly but surely becoming the standard operating procedure for brands, they’ll continue to work hard on these partnerships. Just prior, “Instacart and NBCUniversal struck a similar deal whereby NBCU advertisers will be able to target and measure campaigns using Instacart’s first-party data.” Welcome to the future approach to data in advertising. #AdTech #Data #Advertising #Technology #Walmart #Disney

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In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

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Retail media's true power isn't just in reaching consumers; it's in how effectively your teams collaborate to optimize these efforts. Are your teams breaking down silos and integrating data, tech, and creativity to maximize impact? Read our latest blog to discover how improving collaboration across your business and with brand partners can unlock your network’s full potential https://lnkd.in/dTyQxyMa

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!

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Kellanova, Kenvue, and PepsiCo are shifting to dynamic, sustainable models by leveraging advanced #technology and data #analytics to navigate digital transformation and build deeper consumer connections. Enterprise-wide #data standards are crucial in this process, ensuring consistency, reducing inefficiencies, facilitating global collaboration, eliminating bad data, and accelerating insights. With unified data processes, these #CPG leaders deliver more personalized consumer experiences and optimize #omnichannel performance. #datastandards #contentsupplychain #bigdata #digitalmarketing #innovation #Claravine Emily Minardi Channan Sawhney Ellen Webb #digitaltransformation

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Cloud migration isn't simple or cheap but it can revolutionize your business. Merkle's blog breaks down the 8 essential steps for a successful cloud strategy. Ready to dive in? https://bit.ly/3TYOHtP

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#RetailMedia #Incrementality - can you say buzzwords, anyone! This fantastic article by our talented Josh Dreller and incrementality guru Kenzie O. gets to the heart of the matter - sorry, #iROAS is important but not THE silver bullet. "Your retail business isn't one dimensional - and your incrementality measurement shouldn't be either. This means iROAS is a great foundation when you start with a customized approach, but it is vital to also look to the future to see how iROAS should pair with other incrementality indicators to provide you with holistic measurement support." Read the article for more: https://okt.to/a6xMbe Comment with your thoughts - what else is critical to consider in defining incrementality for YOUR business?

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Kroger introduces a new media measurement model aligning with IAB standards to assess retail media effectiveness, utilizing first-party customer data for enhanced insights on media ROI and full-funnel impact analysis. #retailmedia #measurement Check it out here: https://lnkd.in/gMkp6M56

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Google's decision to delay its complete removal of third-party cookies has opened up new opportunities for retailers. Retailers are now seeing a longer lifespan for cookies than what was originally anticipated and retail media networks are now able to capitalize on it. What are your thoughts on what this means for the future of retail media? #Retail #AdTech #MarTech #RetailMediaNetworks

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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