Planning your data-driven AI journey

As you’ve might have seen and heard at AdWeek's Elevate: AI, this is an exciting time in artificial intelligence – especially in terms of what it can do in business. As more and more enterprises are embarking on their AI journeys, one of the biggest challenges we’re seeing is making sense of the massive amounts of digitized data being produced every day. This is relevant to businesses of all sizes and from all sectors – and we in marketing are certainly no exception.

We’re seeing that the availability of the right technology is less of a barrier to AI adoption than it has been in recent years; rather, the continued proliferation of data and creation of new data repositories and silos is posing a bigger problem. If you’re going to unlock the insights hidden in your data and maximize the value you’re able to bring to your customers and audiences, you need to have the right data strategies in place. You can read more in our “Shifting toward Enterprise-grade AI” study. To read this blog in its entirety and learn more about the companies that are putting AI to work, go here. To view the replay of my talk at Elevate AI, you can do so here.