Matt Essick

Matt Essick

San Diego County, California, United States
22K followers 500+ connections

About

Award-winning senior marketing executive with a talent for thought leadership brand…

Articles by Matt

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Experience

Education

Publications

  • "An expanding network of risk and opportunity: How UK SMEs are under-estimating the growing complexity of technology"

    Zurich Insurance Plc; The Economist Intelligence Unit (EIU)

    There is no doubt that technology is dramatically shifting and rapidly expanding the landscape of opportunity for small and medium-sized enterprises (SMEs) in the UK . For example, 53% of SMEs in Europe have now adopted some kind of cloud computing service, an increase of 8 percentage points on the year before, and experts believe getting firmly on the technology bandwagon is becoming increasingly important for SME success and competitiveness with every passing year. SMEs are undervaluing the…

    There is no doubt that technology is dramatically shifting and rapidly expanding the landscape of opportunity for small and medium-sized enterprises (SMEs) in the UK . For example, 53% of SMEs in Europe have now adopted some kind of cloud computing service, an increase of 8 percentage points on the year before, and experts believe getting firmly on the technology bandwagon is becoming increasingly important for SME success and competitiveness with every passing year. SMEs are undervaluing the level of threat and the growing complexity of many
    technology risks – particularly those associated with emergent trends such as web-based
    services (cloud), mobile and social media.

    Other authors
    • The Economist Intelligence Unit (EIU)
    See publication
  • "Derailing the future of economic growth: Demographic risks and financing pressures facing the UK SME economy"

    Zurich Insurance / The Economist Intelligence Unit (EIU)

    Today, small business owners, economists, institutions and government are beginning to look further into the future with regards to risk; no doubt, in part, due to the short-termism which resulted in the fi nancial crisis. As part of this, it is becoming widely recognised that the UK is facing a major demographic challenge, with the ageing population becoming an increasing socio-economic risk.

    Much focus has been given to the demographic ‘timebomb’ in relation to healthcare and welfare…

    Today, small business owners, economists, institutions and government are beginning to look further into the future with regards to risk; no doubt, in part, due to the short-termism which resulted in the fi nancial crisis. As part of this, it is becoming widely recognised that the UK is facing a major demographic challenge, with the ageing population becoming an increasing socio-economic risk.

    Much focus has been given to the demographic ‘timebomb’ in relation to healthcare and welfare provision, national debt and wider social implications. However, it is notable that there has been less attention given to the implications for the small business and the UK SME sector, the very lifeblood of the national economy and employment. Ninety-nine per cent (99%) of UK firms are small businesses.

    Other authors
    • The Economist Intelligence Unit (EIU)
    See publication
  • "Adapting in Tough Times: The growing resilience of UK SMEs"

    Zurich Insurance, The Economist Intelligence Unit (EIU)

    This report, Adapting in Tough Times: the growing resilience of UK SMEs, developed in association with the Economist Intelligence Unit (EIU), looks at the general state of fragility within the UK SME sector after five years of challenging economic times; how UK small-medium size enterprises are responding; and what risks are emerging as a result, both for the small business and the larger SME economy.

    Other authors
    • The Economist Intelligence Unit (EIU)
    See publication
  • "Small Businesses & Risk in 2020: Business and risk implications of a shifting landscape"

    Zurich Insurance

    Predicting what the future holds has never been easy. However, one thing is for sure, this is a time of enormous business change and rapid technological shifts. It is critical to understand not only how small businesses are changing - but also the risk dynamics that are emerging today and in the future for these organisations. This paper focuses on the future of SMEs (small businesses) and risk - what will be the shape and challenges of the sector in the near-term, by 2020.

    See publication
  • "Risk and Response: the emerging dynamics of major incidents in public services and civil society"

    Zurich Municipal

    Today, the public sector is changing faster than ever – and with change comes risk. Public service and civil society organisations are increasingly confronted by a growing range of new areas of vulnerability, such as complex supply chains, the interconnectivity of new technology, funding reductions and civil unrest. Taken against a backdrop of a challenging global risk environment, unpredictable severe weather events and unprecedented levels of organisational flux, this ‘perfect storm’ scenario…

    Today, the public sector is changing faster than ever – and with change comes risk. Public service and civil society organisations are increasingly confronted by a growing range of new areas of vulnerability, such as complex supply chains, the interconnectivity of new technology, funding reductions and civil unrest. Taken against a backdrop of a challenging global risk environment, unpredictable severe weather events and unprecedented levels of organisational flux, this ‘perfect storm’ scenario poses real risks to the long term resilience of our public services in responding to major incidents in the future.

    See publication
  • "Tough Choices: Different perspectives on long terms risks facing the public sector and wider civil society"

    Zurich Municipal / Ipsos Mori

    The UK public sector is about to undergo the most significant shift in decades. Those responsible for delivering public services will have to adapt, altering traditional roles and activities. In response the UK public sector risk profile is changing dramatically.

    This report by Ipsos MORI and Zurich Municipal captures opinion and perceptions from four different perspectives (public sector CEOs, the general public, key stakeholders and Zurich Municipal experts) across six different…

    The UK public sector is about to undergo the most significant shift in decades. Those responsible for delivering public services will have to adapt, altering traditional roles and activities. In response the UK public sector risk profile is changing dramatically.

    This report by Ipsos MORI and Zurich Municipal captures opinion and perceptions from four different perspectives (public sector CEOs, the general public, key stakeholders and Zurich Municipal experts) across six different sectors and public services as a whole. It covers emerging risks for local government, fire and police, the wider civil society, housing, health and education. Tough Choices offers a unique analysis of the risks that lie ahead.

    Other authors
    • Ipsos Mori
    See publication
  • "Public Sector Supply Chain: risks, myths & opportunities"

    Zurich Municipal

    Today, local authorities are in the midst of a significant period of change, undertaking a new role as community leaders and strategic commissioners of services. This includes dramatically increasing the level of back office outsourcing and frontline partnerships. This introduces a significant, new and challenging area of risk to the authority executive board, supply chain risk.

    Other authors
    • David Kaye
    See publication

Honors & Awards

  • SME Campaign of the Year, United Kingdom (*Winner)

    CII Public Interest Awards

    Campaign Title - "Future of SME & Risk"

  • Brand Campaign of the Year, United Kingdom (*Finalist)

    The Insurance Times

    Campaign Title - "Future of SME & Risk"

  • UK Campaign of the Year, Financial Services - SME (*Finalist)

    The Chartered Institute of Marketing, United Kingdom

    Campaign Title - "Future of SME & Risk"

  • Risk Publication of the Year (*Finalist)

    Strategic Risk Magazine (www.strategic-risk-global.com/)

    National Report - "Tough Choices: Different perspectives on long terms risks facing the public sector and wider civil society". Published by Zurich Municipal & Ipsos Mori 2010.

  • Risk Publication of the Year (*Finalist)

    Strategic Risk Magazine (www.strategic-risk-global.com/)

    National Report 2009 - "Public Sector Supply Chain: risks, myths & opportunities"
    Campaign - "A New World of Risk"

Languages

  • English

    Native or bilingual proficiency

  • Russian

    Elementary proficiency

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