sydney seiger, phd

Here is a great article for market and consumer insights researchers. It starts off pointing out that the product attributes (what people are saying about the product) is just as important as sentiment scores assigned to open ended responses. Some researchers are not always able to keep up with the latest buzz words, so large language models (LLMs) using AI help us to meet these challenges. The article continues with 7 steps for creating an AI solution to implement AI in your research. How AI is changing the game for attribute discovery | Marketing-Interactive https://lnkd.in/e9nRXkcT

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Thanks TSE for announcing the availability of the first report in the series.

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Adults want to learn, they don't want to be taught. Right? Well if you want to learn about the disconnect between what companies think is happening in their customer experience and what is really happening read this article! I like it for a number of reasons: 1. It states the problem 2. It provides a solution 3. It has short case studies of where it worked! So, learn from others and be sure to read about Trader Joe's and others who improved the customer experience.

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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If we are to grow our research and insight agencies, we need to generate thought leadership: "An overwhelming majority — nine in 10 decision makers or C-suite executives — are "moderately" or "very likely" to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership". And it also helps with retention: "It “inoculates” companies against competitors trying to woo their customers." This article gives some great tips on how to generate and create thought leadership that has impact... Don't be an agency that doesn't do thought-leadership. No matter how limited your budget or resource constrained your team, make it a priority. And if you want to pick my brains about how you can do it, with impact and with limited resources, give me a shout! #MRX #Insights #MarketResearch #MarketingResearch

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Forbes Article: 5 Priorities for Customer Personalization Through AI by Martin Zwilling I am continuing to find articles about how companies are using AI as part of their CX strategy. This article looks at the book, “Personalized: Customer Strategy in the Age of AI” (Abraham & Edelman) The final point ties it all together: “Make the whole experience memorable.” The Forbes author points out that the entire experience needs to feel magical to the customer.

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Yet another discussion of NPS scores. I agree with the authors that a Likert scale is convenient but probably not the most effective way of measuring brand performance. But that's besides the point. In the real world, people are not typically asked how likely they are to recommend things. Better to grab a variety of different measures based on their experiences with a brand (perhaps recommend could be one) and assess them collectively. NPS, as a single measure, has proven to be a false prophet time and time again.

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Did you know that 75% of Customer Journey Mapping efforts fall short due to common pitfalls? Dive into our latest e-book, '75% Of Customer Journey Mapping Is Simply Bad Research,' where we uncover the top five mistakes most organizations make. At Gold Research, we're committed to elevating the standard of journey mapping to deliver not just data, but real, actionable insights. Explore our e-book to enhance your strategies and ensure your customer journey mapping makes the impactful difference you aim for. https://lnkd.in/d4Bv5pUh #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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The balance between visual appeal, interactivity, and meaningful content is essential to keeping Gen Z engaged in surveys.

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In a new blog, my Escalent colleagues recap the workshop they led during CHARGE—Powering Energy Branding on how energy companies can effectively communicate sustainability efforts to their customers. Click below to read. #energy #sustainability #CHARGE

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Just when you think Numerator can't deliver any fresher insights - they do it again - with our Gen Alpha report. Perfect timing for back-to-school Shawn Paustian 😉 Exciting insights I found... 1) Gen Alpha chooses their own snacks (most of the time) and Cookie/Gingerbread Kits pop to the top 2) Gen Alpha is much more likely to be born to parents born outside of the US and their taste preference shows with over-indexes towards Hello Panda and Glicko Pocky 3) Their digital behavior and influences are different from prior generations and will evolve, but seeing something in-store or hearing about it from a friend remains the #1 reason to ask a parent for a product. Read the full report here: https://lnkd.in/gdUBUWca

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Over the years, I’ve noticed that surveys, particularly trackers that relied on Likert scale data collection approaches, were susceptible to unreliability. Flat and undifferentiated data, wide and unexplained variations, and excessively high ratings with little consideration for the question were common.  I could test my theory thanks to Dr. Bradley Jones' program at YouGov, offering to test new methods. And I was able to write this article in Quirks to describe the test. Some people will think this is about NPS, but I am saying in this article that the scale is the problem, not the concept behind NPS. Try writing your next questionnaire without a rating scale. Let me know how it goes.

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Get "in touch" with emotions, if you want to be better at growing your market research agency, or your insight team How do we "feel" about this approach? Emotions aren't just fleeting moments; they're the driving force behind every decision we make - and that includes when insight buyers are deciding who to get to pitch. From the joy of discovery, to FOMO, emotions shape our perceptions and influence our actions. When we are building the brand salience and profile of our research agency, this translates to creating experiences and content that evokes emotional responses, forging authentic connections with our audience - research buyers and stakeholders Trust, confidence, optimism, reassurance and empathy are all emotions that offer a different approach and leverage you above your more conservative or "safe" competitors, still talking about their research methodology or "experienced team". #MRX #Insights #MarketResearch #MarketingResearch

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Here are five ways you can use #ChatGPT to improve you #MarketResearch and #Insights https://lnkd.in/epECFDyy In this video I shares tips related to Design, Coding, Qual, Quant and Reporting. Sometimes what I mean by better is faster, sometimes deeper, sometimes by using a wider range of tools and sources. Remember, if you find you like this video, please subscribe to the NewMR YouTube channel for lots more insights and market research resources.

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ICYMI: Two words that can radically improve your positioning. You will want to check this one out. https://lnkd.in/eJ8i-i2H

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We get it - time is your most limited resource. When you're overloaded, it’s hard to focus on data and research needs. That’s where Stratus steps in. Our research goes beyond collecting information to delivering insights you can immediately act on. We break down complex data into clear, actionable steps that integrate seamlessly into your existing strategies. No extra burden, just the essential insights to help you stay competitive and make informed decisions faster. #AgBusiness #AgIndustry #AgResearch

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