Jeff Cartwright’s Post

🚀 Morning Consult’s Fastest Growing Brands 2024 is here! 🚀 This year's report is a historic one: It's the first time a sports league has ever topped our Fastest Growing Brands list, and that league is the WNBA (Women's National Basketball Association). The W also landed on the top 20 ranking lists for eight out of 12 key demographic groups, including appearances at No. 3 among Men, No. 4 among Financial Elites and No. 10 among Boomers. The comprehensiveness of this acension is largely unprecedented and speaks to the growing influence of women's sports. 🏀 📈 Other notable findings include... 📲 The staying power of AI: While ChatGPT topped last year's list, Microsoft's Copilot and Google's Gemini both ranked among all U.S. adults this year. 🍭 Consumers currently have a sweet tooth: Several candy and other sweet treat brands appeared across a majority of our rankings. Download the full report here:

Consumer insights are the key to boosting your marketing efforts 📈 Want to elevate your marketing strategy? Consumer insights can be the game-changer: 💡 Understand why your customers choose you. Go beyond basic data - tap into motivations and preferences. 📈 Stay ahead of trends by anticipating shifts in consumer behavior. 🚀 Personalize campaigns with precision, using insights like demographics, psychographics, and behavior. 🛠 Innovate confidently by aligning new products with consumer needs. From surveys to social media analysis, insights help you connect better with your audience and drive results. Check out our latest blog article to learn more: https://lnkd.in/gp97vGYa #ConsumerInsights #CPGMarketing #MarketingStrategy #CustomerExperience #ProductInnovation

The demand for greater brand experience and authenticity is transforming how brands connect with Gen Z. If you're a brand leader who aims to attract this audience, how are you adapting your 2025 strategy to deliver experiences that resonate with them? Read more: https://okt.to/9pEVrc #RetailMarketing #BrandActivation #GenZ

Consumer preferences shift rapidly, and staying still is no longer an option. Brands that fail to adapt risk becoming irrelevant in the eyes of their audience. The best marketing strategies are not static — they’re living, breathing entities that evolve in real-time. 🌱✨ Take a moment to think 🤔: When was the last time you revisited your audience's needs? Are you still relying on the same tactics that worked a year ago, or are you actively evolving your approach? Here’s a thought: marketing strategy should be less about predicting the future and more about staying agile, continuously listening to your customers, and adapting based on real-time feedback. 🔄👂 What do you think? How often should brands revisit their marketing strategy? 💡 Would love to hear your thoughts. Comment below. 👇 The Marketing Millennials #MarketingStrategy #BrandGrowth #CustomerCentricity #AgileMarketing #DigitalMarketing #MarketingTips

I've witnessed firsthand impact that marketing for a cause can have on consumer sentiment. Imagine a world where a simple choice between two brands becomes a reflection of our values and beliefs. This is the magic of "cause-to-close" marketing. When brands champion meaningful causes, they do more than just sell products—they create communities. Consumers are drawn to brands that resonate with their passions, rallying around shared values and adopting those causes as their own. This deepens brand loyalty and transforms customers into advocates. In our social media-driven landscape, the influence of "Cause Marketing" has never been stronger. It’s about more than promoting good deeds; it’s about aligning with our target demographics and fostering genuine connections. Let’s embrace the power of purpose in our branding strategies and inspire change together! #BrandStrategy #CauseMarketing #ConsumerEngagement #SocialImpact #BrandLoyalty

🌟 In today's dynamic digital landscape, staying relevant to your audience is pivotal for sustained growth. Understanding and engaging with your target market demands more than just digital prowess—it requires precision and strategy. Research shows that businesses thriving in this environment prioritize deep insights into consumer behavior, utilizing advanced analytics and strategic advertising. By harnessing cutting-edge technologies, companies can decode audience preferences without invasive tactics. This approach not only fosters brand loyalty but also enhances customer retention and satisfaction. Embracing predictive models and sophisticated data analytics allows brands to navigate complexities seamlessly, adapt swiftly, and comply with evolving privacy norms. Innovative strategies ensure consistent brand messaging across diverse platforms, fortifying brand identity and bolstering market presence. For large enterprises, the key lies in refining these methods to resonate authentically with their target demographics. Investing in these capabilities isn't just about staying competitive—it's about leading the charge in an ever-evolving market landscape. #DigitalStrategy #CustomerEngagement #DataAnalytics #BrandIdentity #MarketInsights #BusinessGrowth #Innovation

How well do you know what truly drives your customers—and are you ready to let them help shape your brand? Simple engagement is no longer enough. Brands must evolve from user-generated content to co-creation. Co-creation empowers customers to actively participate in shaping products, experiences, and campaigns—driving deeper loyalty and ensuring that brands stay relevant and customer-centered. It fosters a collaborative approach where consumers aren’t just observers but active contributors in shaping brand experiences, products, and campaigns. This is how brand loyalty is forged and maintained in an era of heightened expectations. At Knometrix, we specialize in facilitating this essential transformation. Building a true co-creation strategy starts with deep research—understanding your audience beyond demographics and discovering what truly drives them. We partner with brands to develop targeted co-creation strategies through a blend of quantitative and qualitative research. By diving into customer motivations, behaviors, and preferences, we help brands uncover key insights that form the foundation for meaningful collaboration. Reach out to us on [email protected] for a detailed consultation #CoCreation #CustomerResearch #MarketResearch #BrandEngagement #ConsumerCollaboration #StrategicInsights #CustomerExperience #Innovation #Strategy #customer #CustomerExperience #CustomerCentric #engagement

In a divided world, sustainable products are growing twice as fast as regular ones, with a 28% premium across demographics (Whelan & Sacco, 2023). We found that sustainability claims focusing on direct consumer benefits are most effective. Marketing leaders must prioritize these messages to boost consumer loyalty and market share. https://lnkd.in/gskRnTkN

Millennials and Gen Z are highly attuned to the latest trends and #localbrand, which has influenced the rapid growth of local brand marketing over the past decade. Now, local brands can compete with international brands. Changing #consumer preferences and increasing competition are a challenge in themselves. Local brands must leverage #seasonal #promotions to stay relevant and engaging. This strategy includes special offers, discounts, and limited-edition products associated with major holidays and seasonal celebrations. Seasonal promotions also offer an opportunity to understand consumer preferences through data analysis, which can strengthen future #marketing strategies. The key is planning #campaigns wisely, researching competitors, understanding the audience, and focusing on content quality. Want to learn more about Seasonal Promotion?  Discover more: https://shorturl.at/h1ehG #CloveResearch #MarketResearch #CloveInsight #SeasonalPromotion #DigitalStrategy

Millennials and Gen Z are highly attuned to the latest trends and #localbrand, which has influenced the rapid growth of local brand marketing over the past decade. Now, local brands can compete with international brands. Changing #consumer preferences and increasing competition are a challenge in themselves. Local brands must leverage #seasonal #promotions to stay relevant and engaging. This strategy includes special offers, discounts, and limited-edition products associated with major holidays and seasonal celebrations. Seasonal promotions also offer an opportunity to understand consumer preferences through data analysis, which can strengthen future #marketing strategies. The key is planning #campaigns wisely, researching competitors, understanding the audience, and focusing on content quality. Want to learn more about Seasonal Promotion? Discover more: https://shorturl.at/h1ehG #CloveResearch #MarketResearch #CloveInsight #SeasonalPromotion #DigitalStrategy