Paul Carpenter’s Post

🎯 Case studies in marketing & advertising: Less about 'what' & more about 'how'. - They dissect success recipes, not just list the ingredients. - 🧩 Each campaign is a puzzle, solved uniquely. No one-size-fits-all mantra here. - Real talk: It's about understanding the customer journey, not just the end point. Case studies teach us: - Empathy beats hard sell. - Creativity is king, but data is the kingmaker. - What thrives is often a blend of boldness & precision. Remember, hindsight is 20/20; foresight is priceless. 🚀 #MarketingStrategy #Advertising #CaseStudyWisdom

Where is YOUR Customer Playbook? This is a really interesting article about getting the most out of all of your research. I've worked with several clients to pull together their existing insight to create a Customer Playbook. Alongside pulling out macro themes and deeper truths, they also make an excellent resource for new starts in your business to get up to speed quickly with how best to service your customers. It also helps focus new requests on building on what you already know and not spending money to hear the same thing played back to you. If this is something you like the sound of then give me and the team at Human8 a shout, even if its just for ideas or finding out what could work best for you.

Anyone who's been around me for a while knows how much I love great personalization in marketing and how much I loathe how creepy it can get. Personalization can make or break a customer's journey with your brand. It's a fine line between amazing and downright creepy. But with the right technology and data, the possibilities are endless! Our very own Dan McGaw recently presented a webinar on this topic, and it's definitely worth checking out. His insights on thoughtful and contextual personalization will help you create a successful customer journey. Click on the link in the first comment to watch the webinar and share your biggest challenge with personalization in today's limitless landscape. Let's start a conversation!

Why did the marketer bring a crystal ball to the strategy session? Because they needed to predict the next 'algorithm update'! 🔮📉 But in all seriousness, in the ever-evolving landscape of business and marketing, it sometimes feels like we're all trying to read the future. Whether we're attempting to foresee the next 'viral trend' or decode the mysterious 'customer journey,' it’s a constant game of guesswork. And let's not even get started on the jargon bingo of the week with words like 'synergy,' 'authenticity,' and 'disruptive innovation.' Remember, while it's important to stay ahead of the curve and be prepared for changes, the real magic lies in creating genuine connections and telling compelling stories. So,

Insight into Action: How we think it happens vs how it actually happens... Agree? Next week I'll be posting about the best ways to turn insight into action If you have any tips or techniques that work for you, drop them in the comments or send me a message – I’d love to hear about them #customerexperience #customerinsight

It’s normal to change the marketing strategy after a while! After launching a product in the market and you start receiving the feedback and customer insights, it’s only normal that you’d take those new insights and knowledge and do some amends to your existing strategy. Mitigation after analysis is actually even recommended. As you now have more insights about what your customer likes and their profile, than what you had in mind when you initially started. Market opportunities rise, and with some find tuning, you can optimize your strategy to hop on these opportunities. Changing the strategy should not be a frequent act, but a revisit with every new discoveries or market shifts is indeed needed. #MarketingTips #Marketing #Strategy #Consultant

◾Why It's Easier Than You Think!◾ We tend to believe that consumer behavior is driven by highly complex, mysterious processes. But guess what? The truth is much simpler than we think! Most decisions are based on emotional triggers, not deep, rational analysis. Instead of drowning in data or fancy algorithms, focus on the basics: ✔️Emotion over logic ✔️Story over stats ✔️Connection over confusion 🔑 People don’t buy what they “understand” 👉They buy what they feel. 👌 Keep it simple, relatable, and human. #Neuromarketing #EmotionalBranding #MarketingStrategy #KeepItSimple #Branding #ConsumerBehavior #MarketingTips #marketing

Not every test is a winner. But the insights are priceless... As marketers, we're always running experiments to optimize the customer experience and drive more revenue. Sometimes our hypotheses prove true, and sometimes...not so much. We recently worked on a test that challenged some fundamental assumptions about how users browse product listing pages (PLPs). The idea seemed solid, but the results told a different story. 🧪 The Hypothesis: If we display larger product images on the listing page, customers may spend more since they can evaluate visuals better, not just prices. 🔬 The Results: The test with bigger product images did not significantly impact how much customers spent on average. A few potential explanations for why it didn't move the needle: 1️⃣ Users already perceive product style, color, material well enough in the standard format 2️⃣ Mental simulation relies more on details like descriptions & reviews than just visuals 3️⃣ Price sensitivity overrides visual appeal for many customers While this test didn't drive increased sales, the insights are incredibly valuable: - Customers likely use a blend of visuals, info, price & other factors when evaluating purchases - We may have underestimated how prominently price & value perception figures into their decisions - There's an opportunity to enhance the entire PLP experience holistically This "negative" result helps reframe our hypothesis about what motivates buyers. From missed tests come some of the biggest learnings and opportunities. Have you run any surprising tests recently that challenged assumptions?

🚀 Embracing the New Science of Customer Emotions 🚀 As a Product Marketing Manager, understanding the intricate emotions driving customer behavior is crucial. Harvard Business Review's insightful article, "The New Science of Customer Emotions," dives deep into how tapping into these emotions can significantly enhance customer loyalty and drive growth. Here are my key takeaways: - Emotional Motivators: Identifying the key emotional motivators that resonate with your audience. - Customer Loyalty: Leveraging emotional connections to foster long-term loyalty. - Strategic Insights: Implementing emotion-driven strategies for impactful marketing campaigns. Check out the full article to explore how emotional insights can revolutionize your product marketing approach! #ProductMarketing #CustomerExperience #EmotionalIntelligence #MarketingStrategy

Stop mistaking insights with recommendations. Here's the difference (and why it matters) 👇 **Insight** ↳ An insight is your "aha" moment. ↳ It’s the deep understanding you gain from analyzing data points. ↳ It reveals the *why* behind behavior, uncovering underlying patterns or trends. **Recommendation** ↳ A recommendation is the "so what". ↳ It’s the actionable step you take based on that insight. ↳ It’s about applying what you’ve learned to achieve better outcomes. >>Example<< ↳ Insight: Customers engage more with video content than static images because it’s more engaging and informative. ↳ Recommendation: Increase the production and posting of video content to boost overall engagement. INSIGHTS give you the roadmap. RECOMMENDATIONS are where the rubber meets the road. Together, they turn understanding into action and opportunities into results. #MarketingInsights #ActionableStrategies #DataDriven