Samuel Hess

In preparation for the new PMAX campaigns structure on Google Ads we have setup a guide on how to optimize your product feed, covering both Shopify and Google Merchant Center. Get in touch and we can take a deeper dive into your setup. Here's a summary of the key points: 1. Start with Shopify: - Optimize product titles, descriptions, and types directly in Shopify. - Utilize tags and metafields for additional product information. 2. Use the Shopify Google Shopping app: - Install and configure the app to sync your products. - Set up attribute mapping to ensure correct data transfer. - Fine-tune in Google Merchant Center: - Review your feed for any errors or warnings. - Use supplemental feeds for advanced modifications. - Set up feed rules to automatically categorize products. 3. Maintain your feed: - Keep Shopify product information up-to-date. - Monitor performance in Google Merchant Center. - Address any compliance issues promptly. #Googleads #PMAX #Shopify #feed #shoppingads

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Advanced keyword Research Tricks 👉🏻 COMPETITOR ANALYSIS: First of all analyse your close competitors 👉🏻 KEYWORD INTENT : That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search 🔴Informational: Searchers want to find information 🔴Navigational: Searchers want to find a specific site or page 🔴Commercial: Searchers want to investigate brands, products, or services 🔴Transactional: Searchers want to complete an action (e.g., make a purchase) 👉🏻SEO DIFFICULTY: In Starting try to find keywords which have less difficulty 👉🏻 MONTHLY SEARCH VOLUME: Update your self with keyword monthly search volume. 👉🏻 EXISTING PERFORMANCE : Track the existing Performance 👉🏻KEYWORD STUFFING : Keep in mind the density of keyword. #seo #SEOTricks #advancedkeywordresearch #howtofindrightKeyword #anotechsolutions #digitalmarketing #marketingtips #informational #explore #explorepage #exploremore

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15 Ways To Improve Conversion Rates In Google Ads via @sejournal, @brookeosmundson: Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips. The post 15 Ways To Improve Conversion Rates In Google Ads appeared first on Search Engine Journal. https://lnkd.in/gRmTPZYQ

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15 Ways To Improve Conversion Rates In Google Ads via @sejournal, @brookeosmundson: Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips. The post 15 Ways To Improve Conversion Rates In Google Ads appeared first on Search Engine Journal. https://lnkd.in/gzCk3rqi

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Quick Tip on Semantic SEO Semantic SEO isn’t just about keywords; it’s about understanding intent and context. 🌟 Instead of focusing solely on exact-match terms, create content that answers related questions, explores synonyms, and provides value across the broader topic. Use structured data (like FAQs, reviews, and How-Tos) to help search engines understand your content better. 👉 Example: If you’re targeting “sustainable fashion,” cover topics like “eco-friendly materials,” “ethical brands,” and “circular fashion tips.” This holistic approach improves relevance and visibility. #SEO #SemanticSEO #ContentStrategy #DigitalMarketing

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The Ultimate Guide to Google Ads Quality Score 2024 Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account. What a lot of people fail to recognize, is that there is more at play here than meets the eye. Most of the time, you can’t solve a Quality Score issue with just the keyword level QS available to you in the Google Ads interface. There is more to investigate, and it can require a bit of digging on your part to solve the overall issue. This guide will help you understand the different types of Google Quality Score, why they’re important, the misconceptions about Quality Score, and it will provide you with a checklist of actions you can take to help raise your Quality Score. The latest of our ultimate guides to receive a glow-up, Melissa Mackey of Compound Growth Marketing has dug deep and revamped this tentpole piece to make it fit for marketers in 2024.

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🚨 Are you making these costly Google Ads mistakes? 🚨 Google Ads is a powerful tool, but even the best campaigns can suffer from common pitfalls. In our latest blog post, we dive into some of the most frequent—and expensive—mistakes and how to avoid them: 🚨Failing to use negative keywords 🚨Not optimizing for conversions 🚨Overlooking bidding strategy testing 🚨Ignoring regional trends 🚨Only creating one ad variation 🚨Not adding ad extensions Get actionable solutions and tips to fine-tune your campaigns for better results and higher ROI! Check out the full blog post now! https://lnkd.in/gs7Yqctf? #GoogleAds #PPC #DigitalMarketing #AdOptimization #MarketingTips

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🥳 In this new blog post, I've outlined 𝟏𝟗 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐝𝐚𝐭𝐚 𝐜𝐡𝐞𝐜𝐤𝐬 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭 𝐦𝐢𝐬𝐬 𝐝𝐮𝐫𝐢𝐧𝐠 𝐚 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐮𝐝𝐢𝐭. This guide is a follow-up to the FREE GA4 Audit tool we launched in April. In the guide, titled "𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 [𝐆𝐀𝟒] 𝐀𝐮𝐝𝐢𝐭: 𝟏𝟗 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐃𝐚𝐭𝐚 𝐂𝐡𝐞𝐜𝐤𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐌𝐢𝐬𝐬," you'll also learn how the DumbData Google Analytics Audit tool can assist you with these checks, saving you valuable time. The article addresses key areas such as privacy, governance, data quality, attribution, and more, helping you refine your GA4 audit process. You can read the guide using this link: https://lnkd.in/dxCg-7vW Have you ever missed any of these checks during a GA4 audit? ➡️ Remember to follow DumbData and subscribe to the newsletter using the footer form on the guide. #GoogleAnalytics #GA4 #Analytics #GA4Audit

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Struggling with connecting Google Analytics 4 (GA4) with Google Search Console? Don't worry, we got you covered! 🚀 We have a new blog on a guide on connecting GA4 with Google Search Console. 📰 Integrating Google Analytics 4 (GA4) with Google Search Console (GSC) is crucial for gaining a comprehensive understanding of website performance and user behavior. While GA4 tracks user interactions and behavior on the website, GSC provides insights into how the website performs in Google search results. By combining data from both platforms, website owners can gain deeper insights into user journeys, identify opportunities for optimization, and enhance overall website performance. Connecting GA4 with GSC offers a multitude of benefits for website analysis and optimization. It allows for a holistic view of website performance by combining data on user behavior from GA4 with data on search visibility and performance from GSC. This integration enables website owners to correlate search queries with user behavior metrics such as page views, bounce rates, and conversions, providing valuable insights into how users engage with the website after arriving from search results. Some of the key benefits are: 1. Enhanced Data Insights 2. Improved SEO Strategy & Content Optimization 3. Cross-Platform Reporting 4. User Journey Analysis 5. Audience Insights Integrating Google Analytics 4 (GA4) with Google Search Console (GSC) provides website owners and digital marketers with invaluable insights into user behavior, search visibility, and website performance. By combining data from both platforms, website owners can identify optimization opportunities, enhance user experience, and improve SEO performance. Through a step-by-step process of connecting GA4 with GSC and analyzing the combined data, actionable insights can be gained to drive meaningful improvements to website visibility, user engagement, and conversion rates. By leveraging these insights and implementing optimization strategies based on the integrated data, website owners can ultimately enhance their online presence and achieve their business goals more effectively. To have a more in depth understanding, don't forget to read out our recent blog post! 🙌 🔗 https://lnkd.in/gxWSCzTt #googleanalytics4 #googlesearchconsole #userbehaviour #websiteperformance #analyticsplatforms #engagement #conversionrate #dataanalysis #datavinci #analyticsagency #growwithus #blogs

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Google Ads Optimization Score Reveals Hidden Competitive Threats Google Ads has introduced an optimization score card that shows how well your account is set to perform. But did you know that this score can also reveal hidden competitive threats? The optimization score is now showing a new metric called "competitive pressure" which indicates if there's a competitor affecting your score. This means you can now see who's putting pressure on your ads performance. Stay ahead of the competition with Purple Cow Services. Our eCommerce and Digital Marketing experts can help you optimize your Google Ads and outshine your competitors. Website: www.purplecowservices.com eMail ID: [email protected] Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #GoogleAds #eCommerce #DigitalMarketing #Advertising #MarketingTips #CompetitiveAdvantage #OnlineMarketing #MarketingStrategy #DigitalMarketingAgency #PurpleCowServices

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Using GA4 vs. Plausible for answering questions like: - How many purchasers signed up for our newsletter too? - Did Instagram visitors visit the pages we wanted them to? - How many people who visited the blog also started a trial? etc. In GA4: Get ready to juggle GTM events, complex UI settings, Free Form reports, sometimes even the Looker Studio. And still get incomplete data due to declined cookie banners. In Plausible: Pick what to track in Settings, use the provided code snippet and tag actions you want to track (if applicable). Then, just use filters on the dashboard. Easy. 💡

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The Accuracy of Google Analytics 4: Insights from 33 Accounts There has been a lot of discussion over why there is a sudden drop in performance from Google Analytics 4 (GA4) and why there are so many discrepancies in data reported by other tools compared to GA4. So, how (in)accurate is GA4 actually? Recently, Andy Crestodina from Orbit Media Studios published a really insightful article about what he sees when comparing GA4 data to other sources across 33 accounts. The article reveals many reasons why GA4 underreports traffic and conversions, such as ad blockers, do not allow cookies (through a consent banner), browser privacy settings (including incognito mode), cookies disabled at the browser level, and firewall restrictions within corporate networks. The analysis found that 20.3% of conversion data is missing from websites with cookie consent banners, and 55.6% of traffic data is missing when users were shown the consent banner. As privacy laws continue to evolve, it's crucial for businesses to understand the limitations of GA4 and explore alternative solutions for accurate conversion tracking and attribution. What are your experiences with GA4? Have you noticed similar discrepancies in your data? Share your thoughts in the comments below! The full article is available here: https://lnkd.in/esxupfY #GA4Discrepancy #GoogleAnalytics4 #DataDiscrepancy #AnalyticsIssues #DataAccuracy #MeasurementChallenges #DataIntegrity #GA4Troubleshooting #AnalyticsSolutions #DataQuality

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