comtogether

Last week, Comtogether immersed itself in the energy of Web Summit 2024 in Lisbon, soaking up the latest trends shaping the future of advertising! 🚀 💡 Shaping the Future: We explored groundbreaking AI innovations redefining ad targeting, with a sharp focus on ethical, privacy-first strategies. It’s not just about following trends—it’s about leading them. 🌍 Game-Changing Connections: From visionary leaders to disruptors in tech, every conversation sparked fresh ideas and opportunities to redefine what impactful advertising can be. We don’t just adapt; we transform. Armed with these insights, we’re set to revolutionize how we connect brands with audiences in smarter, bolder ways. Let’s build the future together. 💥

Unforgettable Company Retreat in Palermo! 🇮🇹✨ We just wrapped up this year’s team retreat in the beautiful city of Palermo. It was the perfect mix of exploration and a design thinking workshop that sparked creativity and collaboration across the team. Our time together strengthened bonds, boosted cohesion, and left us more energized than ever for the road ahead. Reuniting in person was a fantastic experience, but this retreat was more than just reconnecting. It was a valuable opportunity to refine our strategy and fuel the momentum behind our growth. A huge thank you to everyone who made this trip unforgettable! Here’s to many more adventures together as we continue to grow and innovate! 💪🌟 #CompanyRetreat #TeamBuilding #Sicily #WorkHardPlayHarder #DigitalMarketingRetreat #PalermoParadise #TeamBonding #ItalianGetaway #RetreatToSuccess #MarketingMastersInSicily #InPersonRetreat #CompanyCulture

The Accuracy of Google Analytics 4: Insights from 33 Accounts There has been a lot of discussion over why there is a sudden drop in performance from Google Analytics 4 (GA4) and why there are so many discrepancies in data reported by other tools compared to GA4. So, how (in)accurate is GA4 actually? Recently, Andy Crestodina from Orbit Media Studios published a really insightful article about what he sees when comparing GA4 data to other sources across 33 accounts. The article reveals many reasons why GA4 underreports traffic and conversions, such as ad blockers, do not allow cookies (through a consent banner), browser privacy settings (including incognito mode), cookies disabled at the browser level, and firewall restrictions within corporate networks. The analysis found that 20.3% of conversion data is missing from websites with cookie consent banners, and 55.6% of traffic data is missing when users were shown the consent banner. As privacy laws continue to evolve, it's crucial for businesses to understand the limitations of GA4 and explore alternative solutions for accurate conversion tracking and attribution. What are your experiences with GA4? Have you noticed similar discrepancies in your data? Share your thoughts in the comments below! The full article is available here: https://lnkd.in/esxupfY #GA4Discrepancy #GoogleAnalytics4 #DataDiscrepancy #AnalyticsIssues #DataAccuracy #MeasurementChallenges #DataIntegrity #GA4Troubleshooting #AnalyticsSolutions #DataQuality

We are thrilled to celebrate the successful collaboration with our partner agency Big Bad Wolf on Rémy Martin’s 300th anniversary! 🎉 By seamlessly integrating online and offline experiences, we drove significant event registrations for the Dreaming Forward pop-up store at ELEMENTS, Hong Kong. Our targeted digital campaigns effectively guided attendees from paid media to engaging in-person experiences, allowing them to immerse themselves in Rémy Martin’s rich heritage. Cheers to a successful partnership and a bright future ahead! 🥂✨ #O2O #RemyMartin #O2OStrategy #DigitalMarketing #Collaboration #LuxuryMarketing #HongKong #campaignsuccess #marketingstrategy

🚀 New Google Ads API Package Now Available! 🚀 As Google Ads API V15 nears its sunset, we’re excited to announce a new package created by our colleague Casper Crause, leveraging the latest API version, V17. Tired of repetitive coding, Casper combined his expertise in R and Python with the reticulate package to streamline Google Ads data queries—filling a gap where no official R client existed. This new Python package acts as a powerful wrapper around the Google Ads API, transforming data into a human-readable format and offering full customization across various resources, from ad performance to campaign insights. Want to learn more? Visit the GitHub repository and see how this can simplify your workflow: 🔗 GitHub Repository https://lnkd.in/gaub7SG6 #GoogleAdsAPI #PPC #DigitalMarketing #AdWords #GoogleAds #APIUsers #SEM #OnlineAdvertising #GoogleAPI #MarketingTechnology #AdTech

In the fast-paced world of marketing, staying ahead means embracing innovative strategies. Enter Digital Out-of-Home (DOOH) advertising – the game-changer your brand needs! Recent studies from OOH TODAY reveal a staggering 73% of consumers favor DOOH over traditional media. Why? It’s simple: DOOH ads are not just seen; they inspire action. An impressive 76% of viewers are moved to engage with brands, proving DOOH’s unparalleled impact. As marketers, we’re always on the hunt for ROI, and DOOH delivers. With one-third of OOH spend now in DOOH, it’s set to surge by another 10% this year. It’s not just effective; it’s efficient. Are you ready to captivate audiences and drive real-world results? Make the switch to DOOH and watch your brand soar. 🌟 Read the full article here: OOH TODAY https://lnkd.in/gGt9hEc4 #DOOH #DigitalAdvertising #MarketingStrategy #BrandEngagement #InnovativeAds

In the realm of luxury retail, shops are not just places to buy things; they are places where shoppers can have special experiences. Their e-commerce strategies need to be different because their customers expect the best. When people shop for luxury items, they want to feel special and important. For discerning consumers who expect nothing less than excellence, these strategies must go beyond convenience to offer an experience that resonates with the brand’s prestige. E-commerce for luxury brands is about creating an online extension of the boutique experience. It’s a digital space where the brand’s story unfolds, and its values are communicated through meticulous presentation and exceptional service. It’s like visiting a fancy store, but on the internet. Omnichannel strategy in luxury retail is about crafting a seamless narrative across all platforms. Whether it’s a personal shopping session via video call, an exclusive app for VIP clients, or a private in-store event invitation sent through email, each interaction is curated to deepen the customer’s connection with the brand. Here are some bespoke strategies: 🔵 Exclusive Online Previews: Offer VIP clients first access to new collections online before they hit the stores. 🔵 Virtual Concierge Services: Provide personalized consultations and shopping assistance online. 🔵 Seamless Integration: Ensure that loyalty programs and clienteling efforts are consistent across all channels. 🔵 Bespoke Delivery Options: Offer premium packaging and delivery services for online purchases. By embracing these tailored strategies, luxury brands can enhance their physical store prestige while expanding their global clientele. How do you integrate e-commerce into your luxury brand’s narrative? Comtogether has successfully partnered with prestigious fashion labels to enhance their digital marketing through comprehensive omnichannel campaigns. Connect with us to explore how we can elevate your digital marketing initiatives. Schedule a call with us! #LuxuryRetail #Ecommerce #OmnichannelExcellence #BrandPrestige #DigitalStorytelling #LuxuryMarketing #InnovationInLuxury #BrandStrategy

🌦️ Did you know weather significantly influences purchasing habits? With weather targeting, customize your creatives and bidding strategies based on specific weather conditions in chosen locations. This empowers your marketing campaigns with relevance and impact. Don't get caught off guard by unpredictable weather—utilize this data-driven approach to stay ahead and engage your audience effectively. Does any of your products or services apply weather targeting strategies? Reach out to us to explore how weather targeting can elevate your marketing efforts. #WeatherTargeting #MarketingStrategy #DataDrivenMarketing #weatherads #marketing #digitalmarketing #TikTokAds #SocialMediaMarketing #socialmediaads #googleads #adtargeting #digitaladvertising

Capturing Gen Z’s Attention with In-Game Advertising 🎮 In the digital age, capturing the attention of Gen Z is a challenge that brands continuously face. The solution? In-game advertising.  This innovative approach is not just about visibility; it’s about creating an experience that resonates with a generation that grew up with technology at their fingertips. Why does it work? For starters, in-game ads are not seen as a disruption but as a part of the gaming experience—a form of content that Gen Z gamers interact with willingly.  These ads are integrated into the virtual worlds where this demographic spends a significant amount of time, ensuring that your brand isn’t just seen—it’s experienced. In essence, in-game advertising is more than just a marketing tactic; it’s a bridge to a demographic that values authenticity and innovation.  By meeting Gen Z where they are—in the games they love—brands can build awareness and connections that last. So, if you’re looking to make a genuine impact on Gen Z, consider in-game advertising. It’s not just playing games; it’s playing smart. Let’s embrace the digital playground to build lasting brand connections with the next generation of consumers. Photo Credit: Bidstack #InGameAdvertising #BrandAwareness #GenZ #DigitalMarketing #GamingCommunity #MarketingStrategy #BrandEngagement #DigitalInnovation

🌟 Big News! We’re launching comtogether | Travel Marketing, a new page dedicated to the world of travel marketing. 🧳✈️ From now on, all our travel-related content will be featured there, providing you with focused, innovative insights. 🚀 Follow comtogether | Travel Marketing to stay on top of the latest trends and resources in travel marketing. Let’s explore the future of travel together! #DigitalMarketing #Marketing #DigitalMarketingAgency #datadriven #HospitalityMarketing #HotelMarketing #TravelIndustry #TourismMarketing #TravelRetail #TravelMarketing #DigitalTravel #DestinationMarketing #StrategicTravel #TravelTrends