DumbData

In this article, I explain how Microsoft Clarity handles bot visits and why you still see visits from "𝐠𝐭𝐦-𝐦𝐬𝐫 {.} 𝐚𝐩𝐩𝐬𝐩𝐨𝐭 {.} 𝐜𝐨𝐦" in your project (I included a fix, too). Here is my last article for the year (2024), and in this article, I aim to achieve just three things; 1️⃣ Show you how to confirm if your Microsoft Clarity project is blocking bot traffic and how to filter bot visits if you are not already (the easy part). 2️⃣ Secondly, I will share my arguments and thoughts about measuring bot interactions in Clarity. 3️⃣ Lastly, explain why you still see visits and behavioural data on the "𝐠𝐭𝐦-𝐦𝐬𝐫 {.} 𝐚𝐩𝐩𝐬𝐩𝐨𝐭 {.} 𝐜𝐨𝐦" domain even after configuring "𝐛𝐨𝐭 𝐟𝐢𝐥𝐭𝐞𝐫𝐢𝐧𝐠" for your Clarity project and what you can do about this (two solutions that you'll like). If you want to still have a read, then here is the article: https://lnkd.in/daviSbS3 I hope you enjoy it. You can share your feedback as well (your thoughts are welcome). #MicrosoftClarity #Analytics #DumbData

This guide covers the 11 reasons your transaction/order tracking isn't working or capturing enough data in your Piwik Pro Analytics setup. Plus, you'll also get to learn about how to troubleshoot each issue and the recommended fix. Here is the article, and do enjoy your read: https://lnkd.in/djPUqmcD If your current issue is not transaction-specific but more of an e-commerce measurement issue, check out the guide in the comment. P.S. Remember to follow DumbData here and subscribe to the newsletter using the form in the blog post. #PiwikPro #eCommerce #PiwikProAnalytics #DumbData

🔔 Piwik Pro Day kicks off today, and I've published a new article to help you identify, troubleshoot, and resolve transaction/order tracking issues in your Piwik Pro e-commerce setup. Earlier this year, the first article published on the DumbData blog was a practical guide on identifying, troubleshooting and fixing 14 common Piwik Pro e-commerce tracking issues (link in the comments). However, this latest blog post focuses specifically on situations where your Piwik Pro e-commerce tracking is only missing transaction data in your analytics reports or some order data points. In the guide, I outlined 11 potential causes for these issues and provided solutions to resolve them. Check out the article here: https://lnkd.in/d-MEH4UR You can also still sign up for Piwik Pro Day using the link in the comments. #PiwikPro #PiwikProAnalytics #EcommerceTracking

📅⌛⏰ Time can play a role in many things, including influencing our digital behaviour. In this new guide, you'll discover how to leverage Google Analytics (GA4) and Looker Studio to uncover and understand how date and time variables impact your business and marketing performance. This detailed guide will teach you how to build a GA4 dashboard (with a free template included) to gain insight into how date and time variables impact business performance. Plus, you'll be able to answer time-sensitive questions such as: ❓ What hour of the day or day of the week should you increase or decrease your ad budget, launch campaigns, or display promotional banners on your website? ❓How do key metrics like acquisition, engagement, activation, conversion, and revenue perform across different hours, days, and weeks (weekends vs. weekdays)? ❓ What trends and patterns can you identify regarding how time and day affect customer interactions, and how can these insights inform your business strategy? And much more, including actionable strategies! 🥁 Here's the link to the full article: https://lnkd.in/dHP6Fwak Enjoy the read, share your thoughts in the comments, and don't forget to follow DumbData and subscribe to the newsletter. #GA4 #GoogleAnalytics #DumbData

❓ Would you like to understand what "Observed Data" and "Modeled Data" mean in GA4? This article, titled "Understanding Modeled Data & Observed Data Concepts in Google Analytics [GA4]," will help you understand these concepts better. Here is the link to the guide: https://lnkd.in/d7apMWSe Remember to subscribe to the newsletter while on the blog, and give DumbData a follow here on LinkedIn.

🤔 If you're curious about the terms "observed data" and "modeled data" in Google Analytics, I've just published a guide explaining what this is all about in GA4. The article, titled "Understanding Modeled Data & Observed Data Concepts in Google Analytics [GA4]," helps you understand what "observed data" means in GA4 and the various types of modeling available in Google Analytics. The modeling section of this guide specifically focuses on: - Behavioral Modeling - Key Event Modeling It simplifies these concepts, making them easier to grasp and communicate effectively. Ready to dive in? Check out the guide here: https://lnkd.in/dz-M8vrq Don't forget to subscribe to the DumbData newsletter and follow DumbData here on LinkedIn. Feel free to share your thoughts in the comments as well! #GA4 #GoogleAnalytics #Analytics

Yeah, I continued the Mixpanel Tips Series this year, which originally began in 2023. So far, I've written two tips for you this year: 𝟏. 𝐌𝐢𝐱𝐩𝐚𝐧𝐞𝐥 𝐓𝐢𝐩 #𝟒: 𝐔𝐬𝐢𝐧𝐠 𝐌𝐢𝐱𝐩𝐚𝐧𝐞𝐥 𝐭𝐨 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐛𝐲 𝐇𝐨𝐮𝐫 𝐚𝐧𝐝 𝐃𝐚𝐲 & 𝐃𝐚𝐲 𝐨𝐟 𝐖𝐞𝐞𝐤 📅 Published on September 30th, 2024 ➡️ 𝐑𝐞𝐚𝐝 𝐢𝐭 𝐡𝐞𝐫𝐞: https://lnkd.in/ddcGh_Tc 𝟐. 𝐌𝐢𝐱𝐩𝐚𝐧𝐞𝐥 𝐓𝐢𝐩 #𝟑: 𝐇𝐨𝐰 𝐓𝐨 𝐑𝐞𝐩𝐨𝐫𝐭 𝐎𝐧 𝐀𝐥𝐥 𝐨𝐫 𝐚 𝐆𝐫𝐨𝐮𝐩 𝐨𝐟 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐄𝐯𝐞𝐧𝐭𝐬 𝐔𝐬𝐢𝐧𝐠 '𝐂𝐮𝐬𝐭𝐨𝐦 𝐄𝐯𝐞𝐧𝐭𝐬' 📅 Published on May 22nd, 2024 ➡️ 𝐑𝐞𝐚𝐝 𝐢𝐭 𝐡𝐞𝐫𝐞: https://lnkd.in/dKGrKpAA The Mixpanel Tips Series focuses on sharing practical tips about Mixpanel, particularly reporting insights, for the diverse measurement practitioners who read the DumbData blog, especially after Mixpanel announced support for Marketing Analytics. This series may continue into 2025, as the goal is to share two new tips each year. Remember to subscribe to the DumbData Newsletter and follow DumbData on LinkedIn. Have a fantastic October! #Mixpanel #MixpanelAnalytics #Analytics #DumbData

Here is an article that offers practical tips, strategies and knowledge about the "Content Insights" feature of Microsoft Clarity. In this article written by Jude Onyejekwe and published on the Root & Branch blog, you'll get to learn beyond just how to set this up for your Microsoft Clarity project (multiple options covered, including Google Tag Manager, Piwik Pro Tag Manager or hardcoded option) You'll also learn how this feature supports content performance analysis, interpret the metrics and insights this feature provides, and explore other lesser-known aspects of "Content Insights" that you won't find in Clarity's documentation. If you are using WordPress CMS, then you might have Microsoft Clarity automatically set this up for you. This guide also explains why this automatic setup can have flaws, how to validate how Microsoft has set this up for you, and much more. Ready to read this lovely piece? Here is a link ⬇️ https://lnkd.in/dAxbDK63 Remember to subscribe to the Root & Branch newsletter and follow DumbData for more analytics resources. #MicrosoftClarity #Clarity #ContentMarketing

My article is now live on the Root & Branch website! In this guide, you'll learn about Microsoft Clarity's "Content Insight" feature in a detailed and practical way. This is a comprehensive guide in which you'll learn how to set up Content Insights and gain a new understanding of how it can help you measure content performance and improve your content marketing strategy. You'll discover step-by-step instructions for setting it up using tools like Google Tag Manager, Piwik Pro Tag Manager, or even through hard coding. Beyond setup, I break down how to interpret the reports, covering many lesser-known aspects of the feature that aren't even documented in Microsoft's official guides (e.g., scoping, etc.). Microsoft Clarity might have automatically configured this feature for you if you're using a WordPress website. However, I recommend validating the setup as I've identified flaws in their default implementation, which I discussed in the guide. I've also included feedback on implementation enhancement for the Microsoft Clarity product team in the article. There's much more in store for you as a reader, so you can use this "Content Insights" more efficiently. Ready for an exciting read? Here's the article: https://lnkd.in/dxtWNDaw Thank you, Zack Duncan, for publishing this piece on the RootandBranch website. It's great to be featured on the site again! Also, make sure to subscribe to Zack's newsletter for more insights. #MicrosoftClarity #Clarity #ContentInsights #ContentMarketing #RootandBranch

🤔 What is a Metric Control in Looker Studio? How does it help declutter and simplify your dashboard for easier analysis? How can you create one since it's not a native feature in Looker Studio? I have good news! In this guide, I'll show you how to create a Metric Control, provide a real-world example (FREE GA4 Dashboard Template), and much more. Here's the link to the guide: https://lnkd.in/dE82iyZ3 Additionally, I recently released the FREE GA4 Dashboard Template in my latest LinkedIn post, which can be found here ⬇️ https://lnkd.in/dFuNhftR What are your thoughts on Metric Controls in Looker Studio? #LookerStudio #MetricControl #DumbData