Faye Murphy

Former BrewDog CEO James Watt has launched Social Tip, an influencer platform that aims to “help turn a brand’s customers into their influencers” because “Gen Z are allergic to anything that looks or feels like marketing...” How does it work? The consumer buys the brand’s product, the consumer posts the brand on social media and then Social Tip issues cash based on reach and engagement. It sounds simple, but the platform will likely come up against a few challenges, namely compliance with UK advertising laws, controls over the use of IP and PR and brand image control. Richard Ferguson explains what the brand should be mindful of from the outset... https://lnkd.in/eNuSF5j3 #advertising #socialmedia #influencers

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Thanks for coming Neel Patel! Spoke on a great panel yesterday with Trapeze Media on the cookieless future and how Google Consent Mode V2 will affect results and tracking. As always, first party data is important but even more so in 2024!

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TikTok and Reels are a huge player in social media now! If you don’t think you’re relevant to TikTok, you could be missing the mark. There is an audience for everyone! Read the below article for a better insight.

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Dive into the future of sustainability with our latest list, the B Corp 30: Sustainable Scale-Ups to Watch in 2024 🌟 Featuring trailblazers like Abatable, Algbra, Altruistiq, Ancient + Brave | B Corp, and Applied, the list celebrates the companies reshaping industries with innovation and purpose 🙌 Don't miss out on the chance to explore their inspiring journeys towards a brighter, greener future 🌍👇 #BCorp #scaleups #sustainability #nextlevelthinking ​​#BCorp30 #CapsuleBCorp30

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New YouGov survey on Google cookie deprecation - who's ready? 🍪 🌓 56% of UK marketers unfamiliar with ad targeting methods outside of third-party cookies 🤔 48% unsure when their full transition to post-cookie will be complete 📈 Biggest post-cookie hurdles: targeting (41%) & measuring campaign effectiveness (39%) Find out more ⬇️ link in comments + charts below.

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A recent survey by the CIM | The Chartered Institute of Marketing reveals a critical need for clear guidance on ESG communications, with 87% of marketers calling for global standards to help avoid greenwashing risks. Marketers face growing pressure from both colleagues and stakeholders to provide solid evidence for sustainability claims, underscoring the need for transparency and trust: https://lnkd.in/efukkf-k As CIM’s Chief Executive, Chris Daly, aptly puts it: “Marketing has a critical role to play in driving the sustainability agenda forward with marketers feeling increasing pressure to communicate and evidence their brand’s sustainability credentials. It’s vital that the conversation around environmental claims is professional.” The findings also highlight a concerning trend—'greensquashing,' where companies limit both their sustainability ambitions and communications due to fear of greenwashing. This cautious approach impacts companies’ ability to authentically engage with audiences on their sustainability progress. 📅 #edie25 on 26-27 March 2025 will dive deeper into these themes, featuring speakers like Alex Robinson (Hubbub), Charlotte Love (Standard Chartered), and Victoria Moorhouse (Kingfisher plc). Mentions: Sarah George, edie #AntiGreenwashCharter #Greenwashing #ESG #SustainableMarketing #CIM

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Sound familiar? We’ve all been there! 👀 At Organic | Certified B Corp UK we’re actively challenging this mindset to help us scale efficiently, deliver a consistently great service and improve quality. To facilitate this shift, we’re rolling out Standardised Operating Procedures (SOPs) - essentially clear, step-by-step guides for our most frequently repeated processes or tasks. If you’re a manager who can be guilty of this mindset, challenge yourself to put aside time to document or screen record a process you haven’t yet explained to your team. Trust me, your future self (and your team) will thank you! #sops #processimprovement

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Black Friday doesn’t always have to mean big sales and consumerism overload – at least, not if you know how to get creative with it. Below are four standout campaigns that took a different approach – proving you can drive engagement with purpose, humour, and creativity 🖤👇 1️⃣ Co.Exist Nutrition / 22 Days Nutrition: This vegan meal planner took a fun spin on discounts with a randomly generated code offering between 20% and 50% to subscribers, keeping things fresh! 2️⃣ tentree: Sustainable clothing brand tentree stayed true to their ethos by focusing on eco-friendly practices instead of traditional deals, reminding customers they can make conscious choices even on the biggest shopping day of the year. 3️⃣ Lucy & Yak: Another sustainable clothing brand, Lucy & Yak avoided adding to the Black Friday frenzy by donating part of their profits to schools, putting giving back front and centre in a season dominated by buying. 4️⃣ Cards Against Humanity, LLC: Known for their humour, Cards Against Humanity took a quirky approach to the sale – offering products at 99% off to poke fun at the event. Which is your favourite? #blackfriday #marketing #marketinginspo

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Although 60% is a great achievement, it's a shame Channel 4 wasn't able to meet it's target to get 100% of ads subtitled during their #paralympics coverage. 💬 C4's Head of Sales Victoria Appleby (nee Sangster) 'urged advertisers to “fully embrace accessibility” and said there was a “misconception” about how much it costs to subtitle. Brands can work with organisations including Clearcast to produce cost-effective subtitling.' Read more: https://lnkd.in/e247NtYp. 👍 Engage more viewers with Clearcast #Subtitles - a simple, cost-effective solution. Drop an email to [email protected] for more info, or head to https://lnkd.in/e5UcMqJd. Marketing Beat / Channel 4 Sales

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There are just two weeks until the Autumn Budget 2024 so it's time to get your spokespeople pitching strategy in order ahead of the big day. Download Roxhill's updated BBC and the Budget ebook to understand the many coverage opportunities across the broadcaster and how to pitch to each of them. Our guide will help you be able to identify the opportunities for your clients in advance, and then react as quickly as possible when the news breaks. The guide covers: 💡Insights on special and daily programmes. 📝 What to pitch before, during, and after. 🤝 How to assist journalists effectively. Download the ebook here: https://hubs.ly/Q02Tp4j10

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Some brands generate as much as 80% of their annual revenue in just a few months. Keeping your OpEx lean can be a huge advantage to navigate the seasonal waves consumer brands face. Read our latest article to find out why 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 matters for your business👇 https://lnkd.in/eSaPUV7G

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🧠 Strategic & Creative – Open for New Marketing Opportunities! 🧠 After an exciting journey driving creator campaigns at air-up, I’ve decided to make myself available for new opportunities! Here are a few recent highlights: 🧨 Drove 45 million+ views in creator campaigns for air-up, achieving brand recognition and tapping into new audiences across the UK & IRE across multiple platforms. 📰 Collaborated with high-profile creators, resulting in viral and newsworthy content with a developed creator network spanning multiple European markets. I’m passionate about creating authentic and impactful campaigns that drive brand awareness, engagement, and conversion. If you're looking for a strategic & creative thinker with a data-driven approach to content and influencer marketing, let’s chat! #InfluencerMarketing #BrandStrategy #MarketingCampaigns #OpenToWork #DigitalMarketing #Partnerships #CreatorMarketing

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“Low fares can open the door, but then it is about finding ways to retain customers while being financially sustainable," – Bryden Campbell, founder of Brand Rebellion. Following last week's announcement that Bonza was going into administration, many people asked the same question: in a market where consumers want lower fares and greater choice, where did the budget airline go wrong? In this article from MarketingMag, Brand Rebellion founder and marketing expert, Bryden Campbell, discusses what brands across all industries can learn from Bonza's downfall. Read the full article via the link below. https://lnkd.in/gx_NzE2c #PublicRelations #Marketing #PRTips #MarketingTips

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Are you familiar with the hashtag #TikTokMadeMeBuyIt? If you haven't, but you retail products, then you definitely should be! Now, imagine coming across this hashtag while strolling down your local beauty aisle. It's bound to trigger a serious case of FOMO, making you instantly reach for your phone to see what all the hype is about. When it comes to shopping via social media, it's not just about being glued to your phone. It's about accessing real-life reviews, following the latest trends, and gaining valuable educational insights. The power of social media platforms like TikTok goes beyond entertainment; it's a game-changer for brands looking to engage with their audience in a whole new way. So, the next time someone tells me, "I don't bother with TikTok, I have enough social media platforms," they're in for an eye-opening lesson on why embracing TikTok is an absolute must for the future success of their brand! 😂🙌🏼

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Need some help with your Marketing Strategy? 🚀 Our Marketing Strategy Template is here 🚀 A step by step guide to getting your Marketing strategy off the ground, making it achievable, focussed and measurable. Enabling marketing teams to do better marketing. Download and Share with your pals👇 https://lnkd.in/eUJnasbu 🧡 #b2bmarketing #strategy #digitalmarketing

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💡 Reminder to add UK-Centric content to your 2025 digital marketing schedule 💡 Elevate your brand by tailoring content that specifically captivates the UK consumer. 📌 *Enhance Brand Perception* Create a strong and memorable brand identity that resonates with UK consumers. 77% of UK consumers are more likely to be loyal to a brand that understands their needs and day to day life. *Boost Engagement* Produce compelling ~and UK relevant~ content that captures attention, familiarises and drives action. *Drive Sales* Increase conversions by understanding and addressing the specific needs of UK customers. Personalised content can increase conversions by up to 50% (ergo, more sales 💷). Don't lose out in the visualisation stages #contentmarketing #digitalmarketing #branding #creativeagency #ukbusiness

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If you're thinking about a brand refresh, you may wonder how you can justify the extra work to C-Suite colleagues in challenging economic times. Consider taking a leaf out of Angela Greenwood's book and using GrowthOS to clearly illustrate the link between brand and revenue. In 2023, the CMO of Youi lead a brilliant brand refresh whilst taking her C-Suite colleagues and board on the journey with her. Read the full case study here: https://lnkd.in/g2iDRR48

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Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

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