Polly Watson

📰 Consumer and Marketing News Roundup 📰 📈 ITV launched a new GenAI Ad production platform allowing businesses to create TV ads at significantly lower prices. This opens up TV advertising to brands without huge budgets to spend on production. 📈Not On The High Street partnered with Deliveroo to offer "Thoughtful gifting on-demand". 📈 Similarly, Just Eat Takeaway.com partnered with Boots UK to offer on-demand Beauty and Healthcare delivery. 📈 Nike announced their new CEO, bringing a company veteran of 30 years into the role, potentially signalling an intention of the brand to get back to core values and drivers of success. 📈 Slightly late on this one, but Botivo Drinks | B corp (my favourite non-alcoholic tipple, if you like a Monday night Negroni, go buy yourself a bottle) achieved B-Corp status a few weeks ago - Congrats! 📈 ISBA begins beta-trials of their Origin product, a "cross-media audience measurement platform that allows marketers to accurately measure deduplicated reach and frequency of ad campaigns, across different media channels and across the ever-increasing number of different ad formats". Origin aims to "give long-awaited clarity and peace of mind to advertisers and agencies". 📈 RSPB launches a new advertising campaign including a significant TikTok component to appeal to a younger audience, and impress the importance of birds to wider environmental concerns. 📈TikTok enters the Search advertising arena with the launch of TikTok Search Ads Campaign - Aiming to help brands reach customers on the platform in the product discovery phase. 📈A CYPHER Learning study suggests that UK workers may be lagging behind international counterparts in AI utilisation and training, potentially impacting worker productivity and output in the future. 🔗 Links to source in comments! If you found this useful, sign up to Ben Farrar's weekly newsletter, on all things Marketing, Digital, Consumer and Hiring into the space!

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This week on TrueGroup Agency Meets... Ben Collins and Patrick Lambert sit down with the incredible Sasha Jeppesen, Head of Content & Creative at Charlie Oscar! 🚀 Sasha shares her journey from agency life, working on big campaigns, to catching the startup bug and moving to London. Now, she leads the content and influencer department at Charlie Oscar, helping brands grow without sacrificing their brand identity. What You’ll Walk Away With (Besides a Smile): ⚖ How to balance brand strategy with performance marketing 👉 Tips for navigating a career shift from agencies to startups 💹 Why traditional brand channels are still vital for growth Bonus: Sasha reveals the most overrated marketing trend—spoiler: it’s all about influencers! 😆 👉 Watch here: https://lnkd.in/eXBVCYuk 👉 Listen on Spotify: https://lnkd.in/eZ9WA-3p P.S. Got a burning brand strategy question? Drop it below! 🔥👇 #Podcast #MarketingMagic #SashaJeperson #CharlieOscar #ListenNow #BrandPower #GrowthHacks

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Big news this week! Clear Channel UK just hit an incredible milestone with 3,500 Adshel Live screens in the ground, nationwide. 🎉 We’re still the UK’s largest digital Out of Home network, leading not just in impact, reach, and coverage, but also leading the charge when it comes to more sustainable advertising. 🌍💡 Did you know that every new Adshel Live screen is 50% more energy efficient than the previous generation? With this expansion, we’re delivering more impact for advertisers while reducing our impact on the planet. 🌱 Check out the news here: https://okt.to/aFIlAK

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✅ Suncreen ✅ Hat ✅ Flowery shirts ✅ Strong opinions about the state of advertising measurement Let's go #cannes2024! #influencermarketing #marketing #CannesLions #creatoreconomy #creatormarketing

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Yesterday at Adwanted Events The Future of Video, DCM's Head of Strategy & Insight, Michael Tull, spoke on a panel alongside Behave's Lea Karam, TikTok's Jenny Fernandez and Mindlab 's Juliane Beard, and hosted by The Media Leader UK's Jack Benjamin. The insight experts discussed some interesting points surrounding how video content can best engage with audiences, such as: 🎬 Utilising each video platform's differences to the fullest 🎬 The mindset of expectations - how and how quickly a connection can be made with the viewer differs across platforms 🎬 Tapping into consumer data to tailor video strategy to target audiences 🎬 The power of choice in a world where more video content exists than ever before Michael also shared examples of how brands are creatively using the power of #cinema to maximise the impact of their video ads, including: 🎞️ Using bespoke end frames 🎞️ Taking over Turn Your Phone Off #TYPO idents 🎞️ Utilising the latest cinema technology, such as #4DX and #ScreenX #FOV #FOVLondon #FutureOfVideo #CinemaAdvertising #MaximiseWithCinema

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Bloom UK is hosting its first ever Hackathon on Wed 23rd Oct and we’d love for you to be a part of it! Over the years, our fantastic community of Bloomers have been championing women in the communications industry and with it have created 5 initiatives to provide support and drive positive industry change. This event is a chance for us (in teams) to ideate on ways we can leverage these incredible resources and initiatives even further across the marketing & comms industry, supporting as many women, allies and workplaces as possible to create better environments for us all to thrive. After the event we’ll be reviewing all ideas in depth and looking to make some happen. *** 💁🏽‍♀️ Menofesto: designed to create real impact in the way that menopause is viewed and supported in the workplace. Backed by our own Bloom ‘Understanding Menopause’ research carried out in late 2021, and with input from our members, it is a starting point to encourage an open dialogue within organisations to destigmatise & normalise something that 51% of the UK population will experience in their life. 🫶Allyship Code: Allyship is a concept that is very much talked about but often not well understood or leaves people with questions and doubt. So we created a guide to being a good ally. 💟Bloom Mpower Accreditation: recognising best practice in the communications industry by awarding our Bloom Mpower watermark to businesses who are demonstrating the very best support for peri/menopausal women* at work. (*and anyone who experiences symptoms as a result of hormonal changes) 🤰The Great Return: a maternity leave playbook launched at BloomFest 2021. This game-changing guide explores data collected from over 200+ women from the communications industry, offering practical advice and initiatives that can be implemented often at little or no cost, empowering employers, managers, and colleagues with the knowledge to create positive and more effective experiences for those pre, during and post-maternity leave. ⚖️The Juggle: our most recent research and the industry’s biggest consultation into work-life balance for women - through an intersectional lens. The Juggle looks at how women experience work-life balance, the impact of work on their personal lives, health and relationships, and what they want from employers, all through an intersectional lens. *** It is a half day event from 1.30-5pm (arrival & registration from 1pm) open to anyone in the industry & friends of. Bloomers want to work with allies to drive this change and have some fun ideating! If you’d like to join us, the link to get your ticket is https://lnkd.in/e8jBgpnV

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We’re excited to share that our Managing Director, James Crawford FPRCA, has been quoted in the latest PRmoment article discussing the misconceptions around B2B PR. At PR Agency One, we’ve seen how B2B brands can thrive with well-crafted PR strategies that build credibility and drive business results. The piece dives into how PR can do more than just build brand awareness for B2B companies—it can foster trust and position brands as industry leaders. Read more about James’ insights here: https://lnkd.in/eRw4CJzK #B2BPR #PublicRelations #PRAgencyOne #PRStrategy

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On Whatnot, 1 in 10 sellers are a full-time business earning a minimum of $6,000 a week. “Whatnot has 100% changed our lives. What we made last month is more than what we made in an entire year last year. It’s given us financial freedom and also freedom to be able to travel and thrift all around the world and run our business on our own schedule, which is the dream for most self-employed people.” Learn about how The Luxury Pickers have built a thriving business selling vintage and thrifted fashion on Whatnot. #livestreamshopping #socialcommerce

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New research from Credos, the Advertising Association’s think tank, reveals a 10-point increase in the number of people who believe that advertising drives positive social change - Advertising Association members can download the report in full for free here ⬇ #Advertising Credos - Advertising's think tank

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New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

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❤️ Proud to team up with Youth Music and support their NextGen Fund, empowering the future of UK music. Youth Music is all about breaking barriers and giving young creatives the tools, funding, and opportunities they need to thrive. Launched in 2021, the Youth Music NextGen Fund has so far supported 309 early-stage musicians and music industry creatives by investing a total of £727,089 to bring their ideas to life. This isn’t just about talent—it’s about creating real change. these rising stars are shaping the culture, and we’re here for it. Music. Culture. Connection. Ife Okonkwo Talia Andrea Aimee Phillips WINGSTOP UK (Lemon Pepper Holdings Ltd) #NextGen #WingstopUK #YouthMusic https://lnkd.in/evKuxU3d

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A really interesting article in the FT and some stats at the run up to Christmas... “The real pivot, however, is the skyrocketing increase in online media spend at 16 per cent — the highest uplift since last year of any medium. This reflects the massively accelerated advances in precision targeting, predictive models and the payback of personalisation.” Salocin Group has Join the Dots and Edit in its Group to enable Brands to leverage the best media and channel to market using our Data Science and Ai capabilities, to create long term connected customer experiences. https://lnkd.in/ePfexcmE

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Another step forward and quite a big one, but its great to finally announce being part of The LinkedIn Channel Partnership Programme! This will now allow clients access to new audiences, whilst making informed comparisons against current advertising channels using our transparent programmatic solution, providing unparalleled value. See the key highlights from the post below and stay tuned for more updates and opportunities that will arise from this exciting venture! Thanks to Dan Belcher and the lovely LinkedIn team for all the support and help with this. If interested to find out more on how this all works please get in touch or email [email protected] #A2HSolutions #LinkedIn #Partnership #BusinessGrowth #TechInnovation #ProfessionalNetworking #DigitalTransformation

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🕵️‍♂️ Steal our top performing pitch template. Swipe for the breakdown of a real pitch we sent to journalists, that got us coverage in every outlet we sent it to 👇 - Daily Record (DR 81) - The Scottish Sun (DR 76) - Scottish Daily Express (DR 63) - Glasgow Times (DR 73) - Edinburgh News (DR 83) - East Lothian Courier (DR 61) #digitalpr #linkbuilding #seo

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It’s great to see The Guardian and other national press cover the Ofcom Online Nation Report which uses Ipsos iris data endorsed by UKOM - referenced here by Reddit, Inc. There’s a reason why the UK Government’s regulator of communications uses this data in this seminal report: governance, integrity, transparency and robustness.

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Really grateful to two market-leading Editors of subscription-led businesses and terrific ex-colleagues of mine, Catrin Griffiths and Alastair McLellan, for spending time with me last week on B2B content strategy. If you want to watch on-demand there is a link below. Highlights for me included: Impact on content strategy of the move to a paid subscription business model 17min46 Building a high value B2B content proposition 14min02, 23min05, & 31min29 How to motivate editors & editorial teams 29min42 & 50min47 Removing Print as a platform 45min02: https://lnkd.in/gbwftfwR

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