📰 Consumer and Marketing News Roundup 📰 📈 ITV launched a new GenAI Ad production platform allowing businesses to create TV ads at significantly lower prices. This opens up TV advertising to brands without huge budgets to spend on production. 📈Not On The High Street partnered with Deliveroo to offer "Thoughtful gifting on-demand". 📈 Similarly, Just Eat Takeaway.com partnered with Boots UK to offer on-demand Beauty and Healthcare delivery. 📈 Nike announced their new CEO, bringing a company veteran of 30 years into the role, potentially signalling an intention of the brand to get back to core values and drivers of success. 📈 Slightly late on this one, but Botivo Drinks | B corp (my favourite non-alcoholic tipple, if you like a Monday night Negroni, go buy yourself a bottle) achieved B-Corp status a few weeks ago - Congrats! 📈 ISBA begins beta-trials of their Origin product, a "cross-media audience measurement platform that allows marketers to accurately measure deduplicated reach and frequency of ad campaigns, across different media channels and across the ever-increasing number of different ad formats". Origin aims to "give long-awaited clarity and peace of mind to advertisers and agencies". 📈 RSPB launches a new advertising campaign including a significant TikTok component to appeal to a younger audience, and impress the importance of birds to wider environmental concerns. 📈TikTok enters the Search advertising arena with the launch of TikTok Search Ads Campaign - Aiming to help brands reach customers on the platform in the product discovery phase. 📈A CYPHER Learning study suggests that UK workers may be lagging behind international counterparts in AI utilisation and training, potentially impacting worker productivity and output in the future. 🔗 Links to source in comments! If you found this useful, sign up to Ben Farrar's weekly newsletter, on all things Marketing, Digital, Consumer and Hiring into the space!
thank you!
Yesss! chuffed to hear Botivo Drinks | B corp is your favourite non alc tipple - thanks for sharing :)