Gillian Mosher, MBA

In case you are interested

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Good content from the BDC filling an important knowledge gap.

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EC07 1 year opportunity with Housing, Infrastructure and Communities Canada | Logement, Infrastructures et Collectivités Canada. #gcjobalert #gcjobs #govjobs #governmentjobs #gccareers #digitaljobs #itjobs #itjobopportunity #jobopportunity #jobopportunity2024

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Looking forward to this conversation about the power of AI for communicators and indies. If you are joining and have a particular topic that is top of mind, pop me a note and let me know. Hope to see you on the 1st!

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"There's an association for everything" - something you have probably heard me say 100x over the last 10 years. But....it's true 🙌. If you haven't engaged with your industry association, I encourage you to look for ways to do it - join, volunteer, take advantage of their professional development opportunities...there is likely endless opportunities you are missing out on to become more deeply entrenched in your work and to make meaningful connections! Your industry association is likely doing all of the BIG work to elevate the community you work in, to champion the impact your work has, to advocate for and future proof your profession 💪. Joining the team at The Canadian Marketing Association recently has been an endless joy - while I've always been impressed with the hard and meaningful work they do in the space, I'm even more blown away seeing it up close! If you are: - A student in marketing: there is endless free resources available through our CMA NXT platform that will help support your career journey. Be sure to check if your school is a CMA member...if so, your school email will get you a free CMA membership and access to all benefits! - A post-secondary institution: joining as a member of The CMA gives all of your staff + your students access to benefits! - A company with a marketing team (big or small!): you can join the CMA to give ALL of your employees access to our endless resources, training and development opportunities (become a chartered marketer!), member discounts and more. - An individual who is currently in transition: there might be an opportunity for you to join as an individual member! You can learn more on our website here:

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Check out the article Nimmi Kanji, executive director of our Foundation published on @TheFutureEconomy.ca on why we need more young people with lived experience in decision-making roles in order to see real, systemic change.

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Through our research with GBV survivors and service providers, and an analysis of the housing market in 5 Ontario communities, our new research report illustrates how Ontario's ongoing affordability crisis impacts GBV survivors' housing security. Take a look: https://lnkd.in/er9p7DCF

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Councillors are guardians of municipal accountability and service delivery. Learn how the Code of Conduct guides them in serving communities https://bit.ly/4gToiHR #LocalGovernment #CivicEngagement #EveryMunicipalityMustWork

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High speed internet is now so integral to our lives. Accessing government services, health care, education and employment now depends on adequate and affordable internet. There has been substantial progress, but Indigenous and northern communities still lack the speeds needed to fully realize societal and economic benefits. Low-income households also struggle to afford monthly internet bills. What can governments do to bridge this next frontier in closing the digital divide? Join the Institute for Research on Public Policy (IRPP) on June 18th (in person in Ottawa or virtual) for a lunchtime conversation with Ian Scott, former chairperson of the CRTC, Bill Murdoch, chair of the First Mile Connectivity Consortium working to improve First Nations broadband infrastructure, and Elisha Ram, Senior ADM with ESDC's Income Security and Social Development Branch. IRPP president and CEO Jennifer Ditchburn will moderate the panel discussion and Q&A. https://lnkd.in/grBtXjEQ

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I want to congratulate all the nominees of this year's Canadian Marketing Association awards. It was a remarkable experience to be a judge and review outstanding work showcased in this year's submissions. This year's contenders have set a new standard for marketing excellence from groundbreaking ideas to strategic brilliance and tangible results. Their innovative approach, strategic thinking, and relentless pursuit of success have not only delivered bottom-line impact but also evoked many feelings that resonate with audiences on a profound level. Here are some of my takeaways from my experience judging: 🎯 Emotionally Resonant: I was particularly impressed by campaigns that deeply connected with audiences by pulling on heartstrings. These entries tapped into the emotional core of their target demographic, using authentic storytelling to evoke powerful feelings and create a lasting impact. 🎯 Data-Driven Strategy: The use of data stood out as a key differentiator. The most successful campaigns didn’t just rely on creative instincts but were also driven by solid data points. By leveraging insights and analytics, these strategies were able to target their messages with precision, ensuring maximum relevance and effectiveness. 🎯 Innovative Omni-Channel Approaches: I noticed a strong trend towards omni-channel concepts that pushed beyond the boundaries of traditional PR tactics. These campaigns skillfully integrated multiple platforms and channels, creating seamless and engaging experiences that reached audiences wherever they were, ensuring a cohesive and consistent message across the board. Congratulations once again to all the nominees! #CMAAwards #MarketingExcellence #Innovation #IndustryLeaders

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Late on a Friday, you are briefed in: a new CEO for your organization will be appointed to Canada within the next month. If you work in communications, this is both an OH YES and an OH SH*T moment, no matter who is filling these important shoes. It is a tremendous opportunity to set up a stellar partnership with the communications team, and a meaningful, material moment for the company. Stakeholder perception is critical. Understanding Canada – our culture, our politics, our business realities – is crucial. And you know this high potential individual wants to crush the new role. But if the first 90 days are not optimized, it could spell risk for your organization. I have been close to so many of these over the years, for some of the world’s most important companies, and believe this deeply.   Enter Executive Edge: Edelman Canada’s premiere offering for new executives to the market. It is designed to accelerate the market-specific learning for a new CEO or senior executive on all things that relate to the company’s trust and reputation. Get in touch for more. Congrats to Shannon Morton and Megan Spoore for making this happen.

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Applications for Cohort 3 of the i.d.e.a. Fund program are now open! With funding from the Government of Canada, through the Federal Economic Development Agency for Southern Ontario | Agence fédérale de ...(FedDev Ontario), five Regional Innovation Centres, including Innovate Niagara have combined efforts to offer selected businesses the opportunity to re-work their products, services, processes, and technologies to focus on reducing impact on the environment. This includes mentorship support to grow and accelerate their business. If you are an incorporated business located in southern Ontario, with high growth potential, and have fewer than 500 employees, you might qualify. What can your business receive if you are selected? • Non-repayable seed funding of up to $20,000, with matching funds • Up to 30 hours of fully funded, targeted support from business leaders Think your business is a good fit? Apply for Cohort 3 before September 30, 2024. https://lnkd.in/e6Rpi8D8

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Curious about who Supply Ontario is and what it does? Check out this short video about a province-wide program that is helping to support Ontario businesses.

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An important consultation for anyone working in the Emergency Management field in Ontario. Please share with your networks and take a look at the discussion guide. #emergencymanagement

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How are Ontario's community development stakeholders re-imagining "people, process, policy, and platform" to solve the province's affordable housing crisis? http://ow.ly/s7hw50LLe81 #govtech #stateandlocal #governmentIT #localgov #publicsector #StateLocalIT #Permitting

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How are Ontario's community development stakeholders re-imagining "people, process, policy, and platform" to solve the province's affordable housing crisis? http://ow.ly/s7hw50LLe81 #govtech #stateandlocal #governmentIT #localgov #publicsector #StateLocalIT #Permitting

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Before the CAMC, some leaders started Facebook groups for other Municipal Communicators in their province, which is fantastic – and we'd love to hear from you! The CAMC is about bringing together all Municipal Communicators from across Canada, serving as a larger platform with more opportunity for professional growth and networking, and to support the industry as a whole. If you're part of a provincial Facebook group where questions have cropped up about the CAMC – or even if your internal team seems to have unanswered questions – reach out to us! We'd be happy to answer those questions or host a virtual Q&A with your group, specifically. As it is for effective municipal comms, transparency is key for the CAMC. You'll soon see a public FAQ added to the website (www.thecamc.ca) reflective of some of the questions we're hearing. If that doesn't provide the answers you're looking for, follow up with more questions or a request for a Q&A by email: [email protected] Together, we can do more 🙌 #localgovernment #localgov #communications

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Did you know CAMC Members have access to useful resources and tools specific to Municipal Communicators? Content already available to our members centres around: 🙌 Crisis Communications 🙌 Media Relations 🙌 Public Engagement Additional content is currently being developed, specifically for the CAMC. In the meantime, members also have the opportunity to submit their own resources for review, to share with their CAMC peers! Take a look at everything resource-related through your private Members Portal. Together, we can do more 🙌 ----- 🙋‍♀️ Not a Member Yet? 🙋‍♂️ Our resources, as well as all other CAMC benefits, are available to registered CAMC Members only. If you're a Municipal Communicator, by title or by function, and are interested in joining your peers to strengthen our industry and grow within your role, visit www.thecamc.ca and become a member today! #localgovernment #localgov #communications

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Another day, another negative headline for Loblaw Companies Limited. Consumers are calling for a boycott of their stores, and while that tactic is unlikely to work, Loblaw urgently needs to create customer-centric messaging to help mitigate this narrative. My take: https://lnkd.in/gJ_vmRZm #PR #mediarelations #media #publicrelations #reputationrisk #reputationmanagement #grocery

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