ecommert®

This is no surprise to us, but where does your company rank? Who are the real leaders of digital commerce growth, and who's trying to catch up? One of our ongoing research studies, conducted with our advisory board and data partners, produced some interesting results. The data reveals a fascinating story about eCommerce leadership in the CPG space. L'Oréal leads with an impressive 27% contribution to eCommerce sales, while Nestlé and Procter & Gamble follow with 18% each and Colgate-Palmolive at 15%. Based on our extensive research results, most of the #CPG companies show approximately a dozen common characteristics, but #DigitalCommerce leadership requires three key elements and they prioritize these strategic investment imperatives: 1. Making digital a core strategic investment priority with clear intent 2. Building robust organizational structure and technology capabilities 3. Establishing a significant eCommerce presence with measurable outcomes There are interesting patterns regarding #retailmedia intelligence and retailers' advertising revenue streams. - Pure-play digital platforms command a much higher advertising revenue (14-22%. - Traditional omnichannel retailers (Walmart, Kroger, Target, Tesco Carrefour) maintain lower but advanced ad revenue percentages (3-7%) compared to younger and smaller retail media networks. A very basic 2025 action plan should prioritize these 3 items, and we will get more granular and broad with our 2025 tactical recommendations in January. 1. For maximum business impact, prioritize digital capabilities development 2. Invest strategically in retail media partnerships 3. Build internal expertise for eCommerce excellence 💡Pro Tip: The key to success lies in balancing direct-to-consumer initiatives with strategic retail partnerships while maintaining profitability through smart media investments. 𝗝𝗼𝗶𝗻 𝟭𝟬,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁: 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/erjmvMYu About Us ecommert partners with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. #ecommerce #CPG #FMCG Coty Beiersdorf The Estée Lauder Companies Inc. The Coca-Cola Company Coca-Cola Europacific Partners Coca-Cola FEMSA Edgewell Personal Care PepsiCo Nestlé Nespresso SA Unilever Mondelēz International The Campbell's Company FrieslandCampina Arla Foods Kellanova Church & Dwight Co., Inc. PVH Corp. Rituals Philips Signify Miele LIPTON Teas and Infusions The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Bayer Kenvue Mars Ferrero JDE Peet's Pernod Ricard Campari Group

💡Price-driven growth is coming to an end / has already ended for some CPGs. Next year will be all about: 📍Volume Growth (how eCommerce can help) 📍Smart Basics - Execution on our partner platforms & some challenging discussions with our partners on promotional support for volume growth 📍Intensification of Retail Media Investment ROI and prioritizing initiatives to excel in the evolving business climate. In post no.2 of our mini-post series for #CPG eCommerce teams on the 𝟮𝟬𝟮𝟱 𝗖𝗣𝗚 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗲𝗹𝗲𝘀𝗰𝗼𝗽𝗲 🔭 , we explore what eCommerce teams can do to support and win the volume-driven growth race in 2025. Here’s a summary of what we have covered: 1. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝗵𝗶𝗳𝘁 CPGs are moving from price-driven growth to focusing on volume growth and innovation in 2024. 2. 𝟮𝟬𝟮𝟱 𝗧𝗵𝗲𝗺𝗲𝘀: CPGs will prioritize initiatives that unlock funds for efficiencies and volume growth in 2025. 3. 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Invest in digital shelf analytics, content marketing, and immersive experiences to drive #eCommerce volumes. 4. 𝗗𝗮𝘁𝗮 & 𝗧𝗲𝗰𝗵: Use AI-driven insights, dynamic pricing, and personalization to optimize marketing and inventory. 5. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Build loyalty through brand storytelling, social commerce, and emphasizing quality and sustainability. In our next post, we will explore: - 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁? - Will CPG P&L pressures translate into a tailwind or headwind for retail media? - 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀? - What #RetailMedia levers you need to prioritize 𝗝𝗼𝗶𝗻 𝟭𝟬,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 ecommert® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 👇 About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. #FMCG #growth #strategy #analytics The Estée Lauder Companies Inc. Shiseido Unilever Procter & Gamble LVMH CHANEL Coty Beiersdorf Kao Corporation Kenvue Douglas Etos The Coca-Cola Company Nestlé Mars Ferrero Mondelēz International Reckitt Procter & Gamble Church & Dwight Co., Inc. The Clorox Company Colgate-Palmolive Henkel RoC Skincare SC Johnson The Campbell's Company General Mills Kraft Heinz

🎄🥂 𝗡𝗼.𝟳 𝗼𝗳 𝗧𝗼𝗽 𝟭𝟬 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰 Do you remember when the title of Unilever's Chief Marketing Officer, Conny Braams, was changed to Chief Digital and Commercial Officer in 2023? The same thing happened with Mondelez CMO Martin Renaud when his role was changed to EVP & Chief Marketing & Sales Officer in 2022. I see this happening more across many other CPGs in different categories. This is not only about organizational effectiveness but more about the rapid convergence of offline and online sales and the growing importance of data analytics in the day-to-day tasks of sales, marketing, and brand teams. The imperative for eCommerce teams to embrace data-driven decision optimization for prescriptive actions has never been greater. This strategic necessity is underscored by those structural shifts at Unilever and Mondelēz International I mentioned above, and they highlight the criticality of integrating sales with brand-building. Decision Optimization propels this evolution by transitioning from the mere management of knowledge in silos to the execution of decision-making. It harnesses descriptive, diagnostic, and predictive insights derived from business intelligence, analytics, and machine learning much faster in a cohesive structure. This requires optimization and heuristic-based solutions that align closely with the blurring lines between marketing & sales, enabling hashtag #eCommerce teams to build brands and convert sales. ++ Key Action Items ++ 📍CPGs should invest in decision optimization for this convergence to succeed. They must invest in decision optimization capabilities to parse vast data sets to provide actionable insights. This approach moves beyond traditional analytics by predicting outcomes and prescribing actions. 📍Companies must develop more V-shaped employees. As defined by Jeroen Kraaijenbrink below, the V-shaped employee bridges the gap between a specialist and a generalist by adding adjacent knowledge. This medium-deep, medium-broad expertise is crucial for agility and versatility within an organization. ++ How Can This Be Done, Practically? ++ 💡Teams should be trained for adjacent skills by continuous learning opportunities that encourage employees to develop those adjacent skills. This can be facilitated through mentorship programs, cross-functional projects, and dedicated training resources. Check out L'Oréal and Mondelez training programs. 💡Hiring and appraisal systems should be updated to recognize and reward the V-shaped skill set. This will encourage employees to pursue adjacent knowledge and become more versatile. 💡Implementing decision optimization tools within the existing workflows will ensure that every business function has access to prescriptive analytics. This will embed a decision-focused approach across the organization, making V-shaped employees perform better and shine. 𝗝𝗼𝗶𝗻 𝟭𝟬,𝟴𝟬𝟬+ 𝗖𝗣𝗚, & 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 👇 #CPG #FMCG #growth

🔥🔥BREAKING NEWS: Just one week ago we said "𝘓’𝘖𝘳é𝘢𝘭’𝘴 𝘢𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘤𝘰𝘮𝘣𝘪𝘯𝘦𝘴 𝘥𝘪𝘷𝘦𝘳𝘴𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘴𝘰𝘭𝘪𝘥𝘪𝘧𝘺𝘪𝘯𝘨 𝘪𝘵𝘴 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘢𝘴 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥’𝘴 𝘵𝘰𝘱 𝘣𝘦𝘢𝘶𝘵𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘢𝘯𝘥 𝘦𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘪𝘵 𝘵𝘰 𝘢𝘥𝘢𝘱𝘵 𝘵𝘰 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵 𝘥𝘺𝘯𝘢𝘮𝘪𝘤𝘴." when we posted L'Oreal's acquisitions chart since 2000, below. And today L'Oréal Groupe has officially entered into a definitive agreement with Migros Group to acquire its subsidiary, Gowoonsesang Cosmetics (Dr.G), marking a significant step into the burgeoning K-Beauty market. This deal includes the highly reputed Dr.G skincare brand, a pioneer in dermo-cosmetic innovation founded by dermatologist Dr. Gun Young Ahn in 2003. By leveraging Dr.G’s robust pan-Asian presence and established reputation as a top-three skincare brand in South Korea, we predict that L'Oréal will certainly accelerate its global K-Beauty footprint. This acquisition aligns with the group’s vision to democratize premium beauty, particularly through innovative dermo-cosmetic solutions that address sensitive skin needs. 𝗟'𝗢𝗿𝗲𝗮𝗹'𝘀 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗮 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸, 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 1. It opens doors to new markets and high-growth categories, aligning with emerging consumer trends. 2. They provide immediate access to cutting-edge products and technologies (goodbye lengthy R&D cycles). 3. Acquisitions bolster first-party data ecosystems. Mert Damlapinar Alexis Perakis-Valat, Global President of L'Oréal’s CPD, stated: “𝘋𝘳.𝘎’𝘴 𝘥𝘦𝘳𝘮𝘢𝘵𝘰𝘭𝘰𝘨𝘪𝘴𝘵-𝘣𝘢𝘤𝘬𝘦𝘥 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘢 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘤𝘰𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘵𝘰 𝘰𝘶𝘳 𝘱𝘰𝘳𝘵𝘧𝘰𝘭𝘪𝘰. 𝘛𝘩𝘪𝘴 𝘢𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘰𝘶𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘰 𝘩𝘢𝘳𝘯𝘦𝘴𝘴 𝘭𝘰𝘤𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘯𝘥 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘤𝘢𝘭𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘣𝘦𝘢𝘶𝘵𝘺 𝘯𝘦𝘦𝘥𝘴.” 𝗝𝗼𝗶𝗻 𝟭𝟬,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁 : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/erjmvMYu About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. #CPG #FMCG #growth #strategy The Estée Lauder Companies Inc. Shiseido Unilever Procter & Gamble LVMH CHANEL Coty Beiersdorf Kao Corporation Kenvue Bath & Body Works Puig Mary Kay Global Natura &Co Douglas Etos SEPHORA Coca-Cola Europacific Partners Nestlé Mars Ferrero Mondelēz International Reckitt Procter & Gamble Church & Dwight Co., Inc. The Clorox Company Colgate-Palmolive Beiersdorf Henkel

🚀 Just before the holidays start... don't miss Part 2 of Episode 6! 🎉 As we close out the year, we’re bringing you an unmissable ecommert podcast episode featuring Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International. If you’re ready to dive deep into the game-changing strategies that are redefining the digital commerce space, this is your chance to tune in! 🎧 Why listen today? ✅ Master Retail Media: Unlock the secrets to leveraging retail media for ROI and growth. ✅ AI in Action: Hear how AI is supercharging eCommerce—from content creation to retail strategy optimization. ✅ Quick Commerce Insights: Explore how Last Milers are revolutionizing impulse buying. ✅ Career Wisdom: Absorb Abi’s golden advice for becoming a future-ready eCommerce leader. ✅ Holiday Inspiration: Leave the year armed with actionable insights to dominate 2025. 🎄 Before the holiday rush takes over, carve out some time to fuel your eCommerce curiosity and get inspired. It’s the perfect way to end the year on a high note and stay ahead of the curve! 👉 Listen now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert #eCommerce #DigitalCommerce #Podcast #AI #RetailMedia #QuickCommerce #CareerGrowth #Mondelēz #Leadership #Holidays

Why is 1st party data so important for CPG brands? Glenn Cloarec from L'Oréal explains how beauty brands leverage first-party data and create value with their omnichannel retailer partners. 𝗧𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗮𝗻𝗱 𝗺𝗮𝗷𝗼𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇 𝗝𝗼𝗶𝗻 𝟭𝟬,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁: 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/erjmvMYu Coty Beiersdorf The Estée Lauder Companies Inc. Coca-Cola Europacific Partners The Coca-Cola Company Coca-Cola FEMSA Colgate-Palmolive Nestlé Edgewell Personal Care PepsiCo Nestlé Nespresso SA Procter & Gamble Unilever The Campbell's Company FrieslandCampina Kellanova Church & Dwight Co., Inc. PVH Corp. Rituals Philips Signify Miele LIPTON Teas and Infusions The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Bayer Kenvue Mars Ferrero JDE Peet's Pernod Ricard Campari Group #CPG #FMCG #ecommerce #retailmedia

Are you making the same career mistake as former bankers or financial advisors who ignored online banking in the 90s? 𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: 𝗛𝗮𝗿𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 𝗼𝗳 𝗔𝗜 + 𝗦𝗼𝗳𝘁 𝗦𝗸𝗶𝗹𝗹𝘀 𝗼𝗳 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀. Listen to Jie Cheng, Global VP of eCommerce at Mondelēz International. She shares her vision and explains why, in an age where #AI is transforming how we work, the importance of soft skills has never been greater. "Soft is the new hard" because AI cannot replicate our uniquely human abilities—empathy, creativity, adaptability, and communication. These skills amplify AI's power, making it a multiplier for innovation, wealth creation, and meaningful impact. 𝗧𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗮𝗻𝗱 𝗺𝗮𝗷𝗼𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇 𝗝𝗼𝗶𝗻 𝟭𝟬,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁: 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/erjmvMYu About Us ecommert partners with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. #Leadership #ArtificialIntelligence #CPG #FMCG #Careers Pernod Ricard Campari Group L'Oréal Coty Beiersdorf The Estée Lauder Companies Inc. Coca-Cola Europacific Partners The Coca-Cola Company Coca-Cola FEMSA Colgate-Palmolive Nestlé Edgewell Personal Care PepsiCo Nestlé Nespresso SA Procter & Gamble Unilever The Campbell's Company FrieslandCampina Kellanova Church & Dwight Co., Inc. PVH Corp. Rituals Philips Signify Miele LIPTON Teas and Infusions The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Bayer Kenvue Mars Ferrero JDE Peet's

💡Price-driven growth is coming to an end / has already ended for some CPGs. Next year will be all about: 📍Volume Growth (how eCommerce can help) 📍Smart Basics - Execution on our partner platforms & some challenging discussions with our partners on promotional support for volume growth 📍Intensification of Retail Media Investment ROI and prioritizing initiatives to excel in the evolving business climate. In post no.2 of our mini-post series for #CPG eCommerce teams on the 𝟮𝟬𝟮𝟱 𝗖𝗣𝗚 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗲𝗹𝗲𝘀𝗰𝗼𝗽𝗲 🔭 , we explore what eCommerce teams can do to support and win the volume-driven growth race in 2025. Here’s a summary of what we have covered: 1. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝗵𝗶𝗳𝘁 CPGs are moving from price-driven growth to focusing on volume growth and innovation in 2024. 2. 𝟮𝟬𝟮𝟱 𝗧𝗵𝗲𝗺𝗲𝘀: CPGs will prioritize initiatives that unlock funds for efficiencies and volume growth in 2025. 3. 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Invest in digital shelf analytics, content marketing, and immersive experiences to drive eCommerce volumes. 4. 𝗗𝗮𝘁𝗮 & 𝗧𝗲𝗰𝗵: Use AI-driven insights, dynamic pricing, and personalization to optimize marketing and inventory. 5. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Build loyalty through brand storytelling, social commerce, and emphasizing quality and sustainability. In our next post, we will explore: - 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁? - Will CPG P&L pressures translate into a tailwind or headwind for retail media? - 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀? - What #RetailMedia levers you need to prioritize 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® , 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬,𝟳𝟬𝟬+ 𝘀𝘁𝗿𝗼𝗻𝗴 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿, 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗤𝟯 𝟮𝟰 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 👇 #ecommerce #FMCG #growth #analytics

🎙️🎥Don’t miss the latest episode of ecommert podcast with Abhishek Ahluwalia, Global eCommerce Director at Mondelēz International. He joined Mert Damlapinar for this powerful episode at the Mondelez USA offices; you can listen & watch now. 👇 ✨ Key insights you don’t want to miss: ➡️ Cross-channel strategy across B2C, eB2B, and DTC; overall coherent execution is imperative for digital commerce success and maintaining growth. ➡️ How D2C allows brands to own the shopper journey, from transaction data to creative messaging. ➡️ The powerful brand strategy – testing pricing, SKUs, and messaging on direct channels before scaling omnichannel. 🍫 ➡️ Why transactional learning is the key to building data-backed, can’t-miss strategies for retail expansion. 💬Abhi says, "For six months, we’ve been doing transactional learning, building a large data sample set. Now, we’ve refined it and are ready to launch with confidence in the omnichannel market." tune in for the full episode. 🎧 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗡𝗢𝗪 and learn how to optimize, refine, and scale with precision! 𝗔𝗹𝗹 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. 👇 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert®, 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬,𝟴𝟬𝟬+ 𝘀𝘁𝗿𝗼𝗻𝗴 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗶𝘀 𝗿𝗲𝗽𝗼𝗿𝘁. #ecommerce #CPG #FMCG #stratagy #analytics #TeamMDLZ

🚀 Podcast Episode 6 PART 1 - IS NOW LIVE 🎙️ Direct-to-Consumer (D2C) is more than just a sales channel—it's a game-changer for understanding the entire shopper journey. In our latest episode of the Ecommert Podcast, we sit down with Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International , to discuss how D2C enables: - Transactional Learning: Refine pricing, messaging, and content with real-time data. - Experimentation & Innovation: Launch and test new SKUs, like the Golden Toblerone, directly with customers. - Omnichannel Optimization: Translate learnings into successful rollouts across major retail partners. Abhishek shares how Mondelez uses D2C to fine-tune strategies, build large datasets, and bring consumer-driven insights to life across global markets. 🎧 Tune in today to uncover how D2C is shaping the future of commerce and setting new standards for customer engagement and growth. 🔗 Click the link below to watch now and join the conversation 👇 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert #EcommertPodcast #D2C #DigitalCommerce #Innovation #ShopperInsights #eCommerceGrowth