We're thrilled to welcome Whitebridge Pet Brands’ North American team to the General Mills family! The addition of Tiki Pets and Cloud Star to our Pet portfolio strengthens our commitment to providing pet parents with premium feeding and treating options for their furry companions. Check out our press release to learn more: https://lnkd.in/gRYuQN4M
Today, General Mills announced an agreement to acquire Whitebridge Pet Brands' North American premium Cat feeding and Pet treating business from NXMH. With this transaction, we continue to advance our Accelerate strategy, focused on driving sustainable, profitable growth over the long term. Whitebridge Pet Brands’ North American business includes the Tiki Pets and Cloud Star portfolio of brands. These brands complement Blue Buffalo and will help us grow in Cat feeding and Treats. We’re excited to welcome the North American Whitebridge team to General Mills and to provide pet parents with an expanding portfolio of brands to feed and treat their pets like family. #GeneralMills #Acquisition #PetFood #NorthAmerica