Unfound Studio ’s Post

Exactly 17 marketers told me what they think about in the coming UK junk food ad ban. It might tackle childhood obesity a bit maybe - but here's what it will more likely impact... 👇 1. Some critics argue children don’t actually watch much linear TV or ads anymore but are influenced by social media content, which the ban does not address. Are TikTok mukbangs the next focus? 2. Loopholes in the ban exist. Brands can circumvent it by advertising healthier options, or going full own brand advertising (minus product) or they can carpetbomb post-watershed slots. 3. Advertisers may be pushed to different media like outdoor, podcasts, and radio, which are exempt from these specific restrictions (although sites like TfL have their own sensistivies). 4. Agencies feel hard done by and that they are getting the blame of this crisis. I'm not as quick to let them off the hook but do acknowledge that it is one of many causes of childhood obesity - not the singular cause. 5. The ban is seen as a PR move by some, with doubts about its actual impact on obesity rates. 6. Industry experts call for broader solutions, including better education on nutrition and involvement from fast food companies in promoting healthier eating habits. On The Drum today: Contributions fromGary Revill, John Triner, Sam Shaw, Ayesha Gardiner, Josh Aldersey-Clarricoats, Matthew Charlton, Jonny Tennant-Price, Tom Ghiden, Jay Topham, Ben Norman, Jenna Russell, Jeff Bowerman, Barney Worfolk Smith 🦩, Wander Bruijel, James Kirkham, Lee Baring, Annie Little. Of course, if you're one of the three people in the industry we didn't ask about this, let's get talking in the comments. #HFSS #Food #Advertising #Regulation #Policy #UK #Government

It's been two years since I joined Bite Back. In that time, passionate young people have stepped up to hold big food to account. Something big happened today. 🍔 What happened? In December 2023, a young Bite Back activist was served a Facebook ad from Just Eat promoting McDonald's products including a Big Mac and McMuffins—items classified as high in fat, sugar, or salt (HFSS). The ad breached the rules intended to shield children from unhealthy food advertising. 💪 Why does it matter? Yesterday’s ASA ruling announcement confirms that Just Eat failed to take adequate precautions to avoid targeting children.. This ruling underscores the urgent need for stronger regulations to curb the online bombardment of junk food ads aimed at children. Research shows that children in the UK are exposed to 15 billion junk food adverts online each year. 🌍 What does this mean for the future? We all share a vision of a world that prioritises young people's health over profits and together, we can make this a reality. https://lnkd.in/gAtBinYz

Centre issues advisory for ads on food and health products only The Ministry of Information & Broadcasting on Wednesday issued a fresh advisory, asking advertisers and advertising agencies issuing advertisements for products and services related to the food and health sectors to upload an annual self-declaration certificate on the platforms made available for the purpose. It is limited to the food and health sector only, meaning these sectors are only required to provide the self-declaration certificate annually. Accordingly, in view of the Supreme Court order dated May 7, 2024, and in suppression of the previous advisories dated June 3, 2024, and June 5, 2024, the advertisers/advertising agencies issuing advertisements for products and services related to food and health sectors have been advised to upload an annual self-declaration certificate on these platforms, as applicable.

Next up today, we see the (much delayed, but very welcome) publication of the consultation response, and therefore the FINAL GUIDANCE FOR ADVERTISERS on Implementation of advertising restrictions for less healthy food and drink on television and online 👏 For too long the food industry has consistently pushed back on these incoming restrictions on advertising unhealthy food on TV before 9pm, and online at any time, saying they need to have ‘more time to prepare’.  Not anymore! https://lnkd.in/ezVKeBqE

Check out our recent coverage in Marketing Brew on best practices for marketing to seniors... OK, boomer: Best practices for marketing to seniors. https://lnkd.in/e3BA3bHk

USA: FDA CTP Funded Study: Associations of e-cigarette advertising exposure with curiosity and susceptibility among U.S. adolescents: National Youth Tobacco Surveys, 2014-2020 "outh exposure to e-cigarette advertising on the Internet and in convenience stores formed an increase-decrease-increase pattern from 2014 to 2020, whereas exposure in newspapers and magazines and on TV generally decreased over this period. Exposure on the Internet and in convenience stores was consistently associated with curiosity and susceptibility; but exposure in newspapers and magazines and on TV was sporadically associated with the outcomes." https://lnkd.in/gJ5SuGBk

Common mistakes that get your Tiktok seller account banned Supplements is a rising category on Tiktok Shop US. But it's a tricky category because you can easily fall into false advertising. Watch the video for a few common false advertising examples. Need help making sure your content and advertising is compliant with the US market rules? DM me and let's chat

So the essential listening for #PR and media people is back - the “When It Hits The Fan” programme and podcast from the BBC. Presented by the modern-day Statler and Waldorf of the strategic communications game, David Yelland and Simon Lewis. Two weeks back (10/9/24) in a bit of a scoop Mr Yelland “revealed” that the Govt’s COBRA committee had commissioned online advertising to target and deter potential rioters during August after the Southport stabbings (Link in Comments). The ads delivered 70m impressions, he said. But how did the Govt actually choose and target potential rioters? First they targeted men, then age and then geography (ie location), Yelland explained. They behaved “just like any advertiser”. But wait, do not savvy advertisers (and certain media platforms) also deliver ads next to content consumed by their target audience? In this case, potential rioters. What would that media plan or online brief look like? What sites would get past the “black list” and what a story it would be if tax-payers’ money was spent advertising in the right “environment” for this unsavoury demographic.

USA: Associations of e-cigarette advertising exposure with curiosity and susceptibility among U.S. adolescents: National Youth Tobacco Surveys, 2014-2020 "Youth exposure to e-cigarette advertising on the Internet and in convenience stores formed an increase-decrease-increase pattern from 2014 to 2020, whereas exposure in newspapers and magazines and on TV generally decreased over this period. Exposure on the Internet and in convenience stores was consistently associated with curiosity and susceptibility; but exposure in newspapers and magazines and on TV was sporadically associated with the outcomes." https://lnkd.in/gJ5SuGBk