Unfound Studio

2024 wrapped.

Consumers are changing faster than ever, and brands are feeling it. As technology, society, and culture reshape behaviours, traditional businesses are struggling to keep up, watching new movements unfold without knowing how to connect with the next wave of consumers. We explored this topic with WARC this week:

What an honour! 🥇

🚨New Work 🚨 Our most comprehensive project to date - a supplement brand made for modernity. Ingenious developed the first clinically-proven collagen on the UK market. Invested in scientific excellence, Ingenious has patented capsule technology designed to deliver ingredients precisely at the point of maximum absorption. With 14 years of innovation and a premium formula, the brand embodies unparalleled rigour and results. Yet, its presentation didn’t fully capture the sophistication and groundbreaking quality of its innovation. It was time for the Ingenious brand to match the science behind it. A recent internal positioning shake-up had primed the business for a huge transformation. Unfound partnered with Ingenious, concepting, designing and implementing a 360-brand, set-up for maximum adoption — of established customers and new audiences. Let us know what you think! Case study in the comments! #brand #rebrand #supplementbranding #brandingcasestudy

Pitch Deck for Future Doc to engage new clients, designed by Unfound 🔐

Last week Jay Topham spoke at Common Interest, an event by Craft. Jay discussed our studio’s non-negotiables for creating brands with soul. Here are a couple of takeaways from the speakers on the night, including Priyjah Paramasivam from How&How...   🚪 Design The Door: Jay spoke to one of our principles which is all about understanding that brands are what consumers make them. As creative teams, can we build brands with space for interpretation? Creating strategies and assets that can evolve with consumers.   💌 Cultural Fits: Priyjah asked the room why we talk about 'cultural fits', and why we always want people to fit in. When in reality, great ideas come from a mix match for cultures and diversity only aids the creative process.   Drop us a DM if you wanna hear or learn more 🤝   #unfoundstudio #designstudio #branding #brandingtalk #brandingseminar #brand Photos by Fiona Finchett

For VJJ Health Ltd 📸 Our content for VJJ focused on the women for whom the supplements were intended. Driven by the product’s benefits, we showcased real women engaging in the activities they enjoy, while also capturing the perspective of an audience balancing lifestyle choices and potential health issues.

Stateside flavours, seaside 🍔 Our work for Bob's Burgers nods to the authenticity of a real American burger, while acknowledging the unique setting that this brand occupies - the Devonshire seaside 🏖️ This was a fun one, let us know what you think? 💭